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Outside Insight
Outside Insight
Oct 5, 2024 6:18 PM

Author:Jorn Lyseggen

Outside Insight

Is your business looking out?

The world today is drowning in data. There is a treasure trove of valuable and underutilized insights that can be gleaned from information companies and people leave behind on the internet - our 'digital breadcrumbs' - from job postings, to online news, social media, online ad spend, patent applications and more.

As a result, we're at the cusp of a major shift in the way businesses are managed and governed - moving from a focus solely on lagging, internal data, toward analyses that also encompass industry-wide, external data to paint a more complete picture of a brand's opportunities and threats and uncover forward-looking insights, in real time. Tomorrow's most successful brands are already embracing Outside Insight, benefitting from an information advantage while their competition is left behind.

Drawing on practical examples of transformative, data-led decisions made by brands like Apple, Facebook, Barack Obama and many more, in Outside Insight, Meltwater CEO Jorn Lyseggen illustrates the future of corporate decision-making and offers a detailed plan for business leaders to implement Outside Insight thinking into their company mindset and processes.

Reviews

A must read. Lyseggen provides a road map for how to use market insights to transform how we run our organisations from the bottom up to the board room

—— Peter Tufano, Peter Moores Dean, Oxford University Saïd Business School

It reads like a dream... Tom genuinely makes me feel good about striving for happiness over money, security and status

—— ELLE

Finally, a business book that celebrates free spirits... Even chapters about accounting and spreadsheets are rollicking reads

—— &Co magazine

A joy to read... If you need to get control of your business this is a great book. If you are already in control, it will remind you what works and to keep on going. It's also very, very funny

—— Better Retailing

While data-driven decision-making is a crucial business skill, Bernadette reminds us that gut and instinct still reign supreme. Hunch goes further, showing you in practical ways how to cultivate this skill

—— Steve Clayton, Chief Storyteller, Microsoft

Jiwa explains a whole new way to innovate and change the world

—— Guy Kawasaki, author of THE ART OF SOCIAL MEDIA

[Bill Burnett and Dave Evans] bring a rigorous approach to rethinking your life (with a major focus on work) and have been credited with revolutionising careers coaching in American universities... [Designing Your Life] teaches you how to change what’s not working by turning ideas on their head. I think of it as Bill and Dave’s Excellent Adventure: How To Stop Driving Yourself Mad With Unnecessary Drama And Anxiety

—— Viv Groskop , Pool

Everyone should read this book!

—— Ina Garten, Barefoot Contessa

Bill and Dave's session was one of the highlights of FutureFest 2016. Hundreds of people packed into The Social Stage, a relatively small space, to see them; the laughter from their audience was heard throughout the venue. Clearly they made a significant impact as they managed to sell more books than all the other speakers at FutureFest combined

—— Josh McNorton , FutureFest

There is no design problem more challenging than figuring out what we are going to do with our life . . . Bill Burnett and Dave Evans are bringing their powerful insights to readers everywhere to help them create a productive and happy life . . . This [is] the career book of the next decade and . . . the go-to book that is read as a rite of passage whenever someone is ready to create a life they love --

—— David Kelley, Founder of the Hasso Plattner Institute of Design at Stanford

Bill Burnett and Dave Evan’s wisdom will bring immense fulfillment, accomplishment, and happiness to all who read and apply it to their lives

—— Laura Arrillaga Andreessen, Founder & Chairman Emeritus of SV2

The go to book for young adults ready to create a life they love

—— Nicole Taylor; Executive Director, Thrive Foundation for Youth

In business, we have lots of ways of helping people become better leaders, managers and entrepreneurs in designing more effective enterprises. It's shocking in contrast how little help we give people in designing their lives. Design thinking at Stanford is making major contributions in many fields and Burnett and Evans have finally extended it to empower individuals to do "life design." It's about time—I recommend it highly

—— John Christensen; President, Foresight first, Inc

Imagine a conversation between Vaclav Havel and Steve Jobs—the playwright-become-politician who drew on an older wisdom about the good life lived in the modern world, and the iconic visionary who worked his dreams into the marketplace of the 21st-century—and you begin to get some sense of the importance of Designing Your Life. Playful and serious at the same time, the authors have drawn on years of working in the design world of Silicon Valley and years of teaching at Stanford University to invite us into an honest conversation about forming a well-lived life

—— Steven Garber, The Washington Institute for Faith, Vocation and Culture

An exciting, clear, and amusing guide to reaching your goals by designing your life. Engaging from the start, the book reveals a step-by-step method to teach the reader how to think like a designer and build a life to thrive in

—— Flight Time, Editor's Pick

The narrative and examples are well written and the key points are articulated in a manner that keeps the reader’s interested.

—— Quality World

An unparalleled ocean of qualitative & quantitative research

—— The Sunday Guardian (India)

Manners, and a few minutes of peace and quiet, will go a long way

—— City A.M. 18.02.15

Robert Cialdini is perhaps the foremost expert on effective persuasion . . . The book provides a vast catalogue of research and techniques, many of them marketing related.

—— Harvard Business Review

[Both a] work of cutting-edge scholarship and an insightful guide to the strange working of the human mind, Pre-Suasion packs a good punch for business leaders who want to understand their customers.

—— Belfast Book Review
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