Enda McNulty has an intimate knowledge of what it takes to achieve real success

An onslaught of positivity from start to finish . . . Plenty [of people] will find something in it to help them along

One of the most honest books I’ve read in a long, long time. Maybe forever.

Crammed with ideas and rich in the kind of quotations that have a way of giving you a jolt up the spine and lodging themselves in your brain.

Wonderfully strange and absorbing… Informative, persuasive and great fun for anyone not only with a passing interest in sport but in mankind.

Over the years, many books have promised to reveal the secret of building successful teams. But now Sam Walker has actually gone and done it. An idea-driven, myth-busting gem of a book.

Sam Walker has unlocked one of sports’ greatest mysteries. The Captain Class is one of the most surprising, best-written—and fun—sports books published in recent years.

The Captain Class is a brilliant hybrid: one part detective story and one part leadership book, dedicated to a fascinating mystery: What sets apart the greatest teams of all time? I couldn't put it down.

Well-researched, wildly entertaining, and thought-provoking. In The Captain Class, Sam Walker presents compelling narratives about the secret ingredient to the greatest teams of all time – and quickly has the reader reexamining long-held beliefs about leadership and the glue that binds winning teams together.

The examples in Walker's book are striking. There’s a temptation for captains to conform to the accepted stereotype of what a heroic leader should be. Walker’s book utterly—and rightly in my view—dispels that notion. The leaders he analyses were the opposite of what you might imagine a leader to be.

The most fabulous book on freakish sporting success and leadership traits commonly shared across the greatest teams of all time. I thoroughly recommend it.

If there is a blunter, more opinionated, faster-talking expert on the Internet than Scott Galloway, I haven’t come across him. Or her.

[Cialdini] argues that the content of an advertisement or selling strategy is less important than the context. You can try to improve your core pitch as much as you like, but if you haven’t paid attention to background circumstances (such as the film people were watching at the time), you won’t get anywhere.

Cialdini, author of the best-selling Influence, returns with a book that points out how setting the scene for your audience — “pre-suading” them — is as important as the message itself.

Cialdini's classic work, Influence, added some real science to the art of sales and marketing. In this sequel, he extends his original work and reveals how the human mind works in buying situations. Essential stuff.

Builds on [Cialdini's] pioneering text Influence, which was released in 1984 and sold three million copies worldwide . . . Introduces the idea of timing to the ideas of Influence and pushes them into the digital age.

Pre-Suasion is packed with new research, tactics and insights . . . An instant classic.

Exhaustively reviews the research not on how to influence others but on how to make people ready to be influenced . . . Compelling.

Robert Cialdini is perhaps the foremost expert on effective persuasion . . . The book provides a vast catalogue of research and techniques, many of them marketing related.

[Both a] work of cutting-edge scholarship and an insightful guide to the strange working of the human mind, Pre-Suasion packs a good punch for business leaders who want to understand their customers.