Author:Chris Shevlin
The Penguin Writers' Guides series provides authoritative, succinct and easy-to-follow guidance on specific aspects of written English. Whether you need to brush up your skills or get to grips with something for the first time, these invaluable Guides will help you find the best way to get your message across clearly and effectively.
Business demands many different types of writing skills - from creating proposals and presentations to compiling reports and briefings. This one-stop, no-nonsense guide shows you how to improve your writing at work: including how to discover your strengths and weaknesses, how to identify your audience, how to develop your argument and keep information flowing while avoiding overused jargon. It shows how to make the most of the language you use and make your writing effective and influential.
The Scots tongue, like most of the world's minority languages, is under pressure and Billy Kay in this excellent and cogent survey draws together the strands of our concern
—— Daily ExpressKay is the best writer on his own language I have read since Burchfield on English; his book should be put in schools, for it is capably seditious
—— The HeraldMoving, delightful, even inspiring
—— Edinburgh ReviewIt is not the kind of dry academic tome so cherished by linguistic nitpickers, but a bright, radical examination of the language which is at the heart of our existence
—— Aberdeen Press and JournalA fresh and invigorating overview of a fascinating subject
—— Stirling ObserverWell written . . . provocative
—— The New York TimesAttuned to pop culture as well as to scholarship, Abley proves a deft social anthropologist
—— The Daily Telegraph
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