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Post Corona
Post Corona
Sep 30, 2024 9:24 AM

Author:Scott Galloway

Post Corona

THE NEW YORK TIMES BESTSELLER

Bestselling author of The Four and NYU Business School professor delivers an insightful, urgent analysis of who stands to win and who's at risk to lose in a post-pandemic world.

'Thought-provoking... As good an analysis as you could wish to read.' FINANCIAL TIMES

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The Covid-19 outbreak has turned bedrooms into offices, pitted young against old and widened the gaps between rich and poor, red and blue, the mask-wearers and the mask-haters. Some businesses, like Amazon and video conference software maker Zoom, woke up to find themselves crushed under an avalanche of consumer demand. Others, like the restaurant, travel, hospitality and live entertainment industries, scrambled to not become instantly obsolete. But the pandemic has not been a change agent so much as an accelerant of trends that were already well underway.

In Post Corona, Galloway outlines the contours of both crisis and opportunity that lie ahead. While the powerful tech monopolies will thrive in the disruption other businesses, like higher education, will struggle to maintain a value proposition that no longer makes sense when we can't stand shoulder to shoulder.

Combining his signature humour and brash style with razor-sharp business insights, Galloway offers both warning and hope in equal measure.

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'Entertaining and informative.' THE ECONOMIST

Reviews

Entertaining and informative.

—— The Economist

Fast, fluent and persuasive. For anyone interested in a clear-eyed overview of what is happening now, and what that might mean in future, this is as good an analysis as you could wish to read.

—— Financial Times

Few are better positioned to illuminate the vagaries of this transformation than Galloway, a tech entrepreneur, author and professor at New York University's Stern School. In brisk prose and catchy illustrations, he vividly demonstrates how the largest technology companies turned the crisis of the pandemic into the market-share-grabbing opportunity of a lifetime.

—— New York Times

Scott is a genius at engaging an audience in an intelligent, thoughtful, sometimes snarky and often humorous manner.

—— Huff Post

If there is a blunter, more opinionated, faster-talking expert on the internet than Scott Galloway, I haven't come across him. Or her.

—— Fortune

The advice in this book is both principled and creative, rooted in true stories from a broad group of leaders at many stages of success and across many fields. A generous road map and framework for thinking more wisely about your own growing business.

—— Shellye Archambeau, author of Unapologetically Ambitious

What if, instead of learning from one entrepreneur at a time, you could distil the lessons of many of the greatest founders our time? This book combines memorable stories with actionable insights from world-class leaders to help you turn your biggest, boldest ideas into reality.

—— Adam Grant, #1 New York Times bestselling author of Think Again and host of the TED podcast WorkLife

Starting a business is not for the faint of heart, and it's good to have a team of mentors at your back. Think of this book as a mentorship in 10 chapters, with stories and advice from people you might already admire, as well as people whose journeys are just starting. Reid's skill at keying in on the bombshell insight inside the narrative turns every story into a tool for clearer thinking and bolder moves. You'll come away with at least a couple of new mantras and a new understanding of the how and why of building your business.

—— Franklin Leonard, founder, The Black List

This book feels like an extended conversation with Reid, full of stories of success and failure, along with insights that can reshape the way you approach a problem going forward. No matter what field you're in, the stories and advice will help you grapple with the choices you make every day as you scale your business.

—— Danny Meyer, Restauranteur and CEO, Union Square Hospitality Group

There is no such thing as an overnight success, but you can avoid making some of the same mistakes as those who have walked before you. I highly recommend this book as an insightful and inspiring guide to anyone embarking on an entrepreneurial journey.

—— Tory Burch, founder of Tory Burch LLC and Tory Burch Foundation

With his characteristic wit, Reid Hoffman draws on the full breadth of his experiences as a founder and investor to offer a level of nuance and insight into the entrepreneurial journey - with all its twists and turns - that few others could. Most importantly, he shows how any company of any stripe can bake generosity and social good into their DNA, and how making a positive contribution to the world can be the driving force that helps your company scale.

—— Daniel Lubetzky, Executive Chairman and founder of KIND, and NYT bestselling author of Do the KIND Thing

The antidote for the creeping feeling that the business world is hopelessly out of ideas and awash in get-rich-quick schemes.

—— Business Insider

When you're in the mood for a pep talk, who better to turn to than a well-networked, optimistic mentor who is naturally in your corner?

—— Tech Crunch

It was surprising to learn-as I did from Reid Hoffman's new book, Masters of Scale-how many of today's top Silicon Valley entrepreneurs are inveterate questioners, driven by curiosity... You need to be a restless learner and a person who's not afraid to question anything-including your own bright ideas... One of the surprises in the Masters of Scale book is seeing how many success stories were born out of failure.

—— Fast Company
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