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Rethinking Competitive Advantage
Rethinking Competitive Advantage
Sep 22, 2024 11:25 AM

Author:Ram Charan,Arthur Morey

Rethinking Competitive Advantage

Brought to you by Penguin.

From the million-copy-bestselling author of Execution

'The most influential consultant alive.' FORTUNE

Welcome to the age of big tech. The old rules no longer apply.

How do companies build a competitive advantage in the digital age? In this lively, accessible guide, Ram Charan - million-copy-bestselling author and advisor to some of the world's top CEOs - reveals that the tech giants have radically rewritten the rules of business. If you want to win, you need to learn to play a new game.

Delving into the inner workings of the likes of Netflix, Amazon and Alibaba, Charan uncovers the six unwritten rules that make the digital giants thrive: from how they use digital platforms and create corporate 'ecosystems', to the way they approach team organisation and moneymaking.

But these rules are not the preserve of Silicon Valley. Charan shows that they can be applied to any company that wants to be competitive. And with stories of how traditional companies like Disney, Walmart, and BMW have adopted them, he offers a practical toolbox for applying them to your business, starting today.

Whether you're a C-suite executive or a fledgling entrepreneur, your company can succeed in the digital age. This book will show you how.

'One of the world's preeminent counselors to CEOs.' Harvard Business Review

© Ram Charan 2020 (P) Penguin Audio 2020

Reviews

Winning in the digital age is actually less about how you use technology than about how you use your brain. Ram Charan understands this better than most, and he turns conventional principles on their head with this ingenious reframing of competitive advantage . . . An insightful and practical guide for leaders and practitioners at every level.

—— Forbes

I like this summary of the competitive reality . . . Relates a wealth of current experience from global clients.

—— Inc.

A fascinating and readable guide to the future, and how we can reclaim that future from the clutches of Big Finance and Big Tech

—— Grace Blakeley

The rush to a cashless society isn't about convenience. It is about power. Brett Scott cuts through the hype with this brilliant critique of digital money and the rise of fintech empires, while offering a compelling alternative vision. Don't miss this book

—— Jason Hickel, author of Less Is More

Your head has been deliberately filled with falsehoods and confusion about money. This brilliant book helps you understand how that happened, who profits from our collective financial ignorance, and how we might best fight back. Filled with dazzling insight and admirable clarity, this is a book you'll soon be recommending far and wide

—— Raj Patel, author of Stuffed and Starved

Cloudmoney does well to map out how the switch away from cash is being spun as natural progress... Scott has struck an important vein, that is vital in a digital age

—— Financial Times

An important reflection on the new world of finance. Brett Scott writes with gusto about blockchain, crypto and the power nexus between Big Tech and the banks in a cashless society

—— Lionel Barber, author of The Powerful and The Damned

With this wonderful, lucid and urgently important book, Brett Scott is hunting big game. Get a copy - and make sure you pay with cash

—— Nicholas Shaxson, author of Treasure Islands

Quietly radical and unexpectedly beautiful, this is so much more than a book about money. Brett Scott propels the reader to a new understanding of today's capitalism through humour, first-hand reportage, patient explanation, deep political analysis and a lot of heart. Let him change the way you see the world - he has for me

—— Sarah Jaffe, author of Work Won't Love You Back

Arise all data donors from your slumber - and read this book. You - we - have been sucked into the "tech-finance vortex" that is the new, dangerous alliance of Big Finance and Big Tech. Addicted to our apps, we are trapped in a dizzying whirlpool of surveillance, allowing the FinTech vortex to exercise power over, and profit from, every transaction undertaken. Scott, steeped in the sector, guides us through it, and helps readers understand what is happening. He invites us to revolt and jam the Big Fusion. His book is an urgent must-read

—— Ann Pettifor

In a book that is simultaneously irreverent, hard-hitting and entertaining, Brett Scott blows apart conventional myths about cash, digital money, and crypto, and brilliantly shows us what's at stake in the coming battles for the soul of money

—— Stephanie Kelton, Author of The Deficit Myth

A groundbreaking book

—— Morning Star
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