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Secrets of the Moneylab
Secrets of the Moneylab
Oct 4, 2024 5:30 AM

Author:Kay-Yut Chen,Marina Krakovsky

Secrets of the Moneylab

Sensational books like Freakonomics have shown how human behaviour follows predictable patterns. But how do you take these radical ideas and apply them to your business? How do you make money from them?

Secrets of the Moneylab sets out what business can learn from the findings of the new economics and social psychology. It shows how you can shape desires, use incentives and reduce risks to consistently improve the bottom line.

In his experimental lab at Hewlett-Packard, chief economist Kay-Yut Chen is running groundbreaking research into human behaviour. He packs Secrets of the Moneylab with insights inot the invisible forces controlling the world of business.

These findings, which defy conventional wisdom and traditional economic theory, will help you engineer your business for success.

Reviews

What can playing games in a lab tell us about risk management or compensation plans? A lot, as it turns out. Using science, field experiments, and examples from well-known companies, Chen and Krakovsky reveal the secrets of how to apply the scientific method to your business practices

—— Daniel Pink, author of DRIVE and A WHOLE NEW MIND

I'm enthusiastic about [St. Hilaire's] approach to persuasion, which is very simple, and which is fundamentally about positivity: making other people feel good about themselves makes them feel good about you.

—— Charles Purdy, Monster.com Jobs Blog

27 Powers of Persuasion offers readers some powerful new ideas on how to get others to follow you."

—— CNBC

St. Hilaire provides...interesting and useful methods for presenting ideas.... He's practical...though he very wisely recognizes how humans think and act. His anecdotes are apt and instructional..., and show how executives and others can present their thoughts in ways that are palatable to others without necessarily compromising or losing integrity.

—— Miami Herald

Erdal convincingly exposes the gross errors in the conventional models economists use to describe people and businesses (which he labels 'just-so stories'), and describes how and why employee-owned businesses are superior to publicly listed companies in every way. The book is an easy read, jam-packed with quotable passages.

—— R. Eric Swanepoel , Bella Caledonia Blog

Dan and Chip Heath have done it again ... Any leader looking to create change in his organization need not look beyond this little book. It is packed with examples and hands-on tools that will get you moving right away. And it is really a fun read

—— BusinessWeek

Chip and Dan Heath have mined the latest psychological research to work out how to engage our emotional brain, and encourage us to focus on "bright spots" - techniques proven to help us change bad habits - rather than merely telling us what we're doing wrong

—— Psychologies

Provides a useful framework for understanding change and is full of suggestions for "fooling yourself"- and those around you - into making changes you want to make but can't

—— Director

A particularly absorbing and entertaining read

—— Financial Times

A cautionary tale for those who believe that the grass - and their future paycheck - would be greener if only they could jump the fence into the rarefied world of the Masters of Business Administration

—— New York Times

Original, clever, funny - and full of insights into one of the most influential insitutions in the world

—— George Osborne, Shadow Chancellor of the Exchequer

What They Teach You...' is a hilarious, perceptive and unflinching account of the strange world of Harvard Business School, its students and the wider world of business which they are set to dominate. It is the Liar's Poker of the MBA set. Destined to become a classic

—— Albert Read, General Manager of Conde Nast

Informative, wry, and well-written, this book will make rewarding and pleasurable reading for anybody wishing to understand why business is the way it is.

—— John Cassidy, staff writer for The New Yorker and author of Dot.Con

Kirkpatrick's amazing reporting details what happens when a hacker culture turns into a multi-billion-dollar firm. Mark Zuckerberg sought to maintain that hacker energy, and it's fascinating to hear what resulted

—— Chris Anderson, Editor of Wired and author of The Long Tail

Engrossing. . . . A detailed and scrupulously fair history of [Facebook]

—— Rich Jaroslovsky , Bloomberg Businessweek
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