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Shortcut Your Startup: Ten Ways to Speed Up Entrepreneurial Success
Shortcut Your Startup: Ten Ways to Speed Up Entrepreneurial Success
Oct 10, 2024 5:34 AM

Author:Courtney & Carter Reum

Shortcut Your Startup: Ten Ways to Speed Up Entrepreneurial Success

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An indispensable guide to starting your business from scratch

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Think you know how to launch a successful business? Think again.

Courtney and Carter Reum know startups. As early investors in the likes of Lyft, Pinterest and SpaceX, as well as founders of a multi-million-dollar company, they’ve seen what makes some businesses thrive – and some fail.

Now, they draw on what they’ve learnt to offer a holistic guide to building your business. They reveal that most of the received wisdom is wrong – and offer counterintuitive examples from the likes of Airbnb, Uber and Facebook that chart a different path. From initial idea to exit strategy, these startup shortcuts offer an unexpected new route to success.

Praise for Shortcut Your Startup

‘Shortcut Your Startup shows you how to launch a sustainable startup so that both you and your business can thrive.’ Arianna Huffington

‘Courtney and Carter Reum reveal the tools and tactics that many of the most successful startups use to disrupt, scale and succeed.’ Tony Robbins

‘Carter and Courtney echo what we increasingly know to be true: entrepreneurial success isn’t about pedigree and popularity but about pounding the pavement, taking smart risks and trusting your instincts.’ Sophia Amurosu, author of #GIRLBOSS

‘In Shortcut Your Startup, Courtney and Carter share the best insights from their own ventures as well as what they’ve learned through their vast network.’ Keith Ferrazzi, author of Never Eat Alone

Reviews

Owning a business is a gladiator’s game and in today’s modern economy, success requires both the mindset and strategies embodied by Courtney and Carter Reum. They have generously pulled back the curtain to reveal the tools and tactics that many of the most successful startups use to disrupt, scale and succeed.

—— Tony Robbins, bestselling author of Awaken the Giant Within

Courtney and Carter started out in investment banking, an industry historically known for burnout. In becoming entrepreneurs, the brothers have learned that stress and burnout are not badges of honor, but rather hindrances to long-term success. Shortcut Your Startup shows you how to launch a sustainable startup so that both you and your business can thrive.

—— Arianna Huffington

In Shortcut Your Startup, Carter and Courtney echo what we increasingly know to be true: entrepreneurial success isn’t about pedigree and popularity but about pounding the pavement, taking smart risks and trusting your instincts.

—— Sophia Amoruso, bestselling author of #Girlboss

The Internet’s Third Wave is upon us. Shortcut Your Startup is a helpful guide for entrepreneurs who want to lead the way.

—— Steve Case, co-founder and CEO of AOL

What makes this book great is that it is both practical and personal. Sharing their life and business lessons openly is a gift to all us entrepreneurs. Thank you Courtney and Carter!

—— Blake Mycoskie, Founder & CEO of TOMS Shoes

Cultivating relationships is one of the keys to business success. In Shortcut Your Startup, Courtney and Carter share the best insights from their own ventures as well as what they’ve learned through their vast network.

—— Keith Ferrazzi, author of Never Eat Alone

Shortcut Your Startup is the handbook for the future founders of the world’s culturally relevant brands. It is hands down a must-read for consumer products entrepreneurs and anyone thinking of starting a business in today’s media and technology-driven landscape.

—— Troy Carter, Global Head of Creator Services at Spotify

Want to be an entrepreneur? You Sure? Here is a great test-checklist-guide from two great startup gurus who have been there and done that . . .

—— Professor Juan Enríquez, Harvard Business School

According to the book Shortcut Your Startup by Messrs Courtney and Carter Reum, new technology means that the time it takes for an entrepreneur to become phenomenally rich has never been quicker. And they should know . . . Shortcut Your Startup draws directly from the experience of the Reum brothers and provides new insights that they call “startup switch-ups” – hacks that will help your new business become the next big thing.

—— Mr Porter

If you’re trying to help a fledgling business grow Shortcut Your Startupby Courtney and Carter Reum seems a particularly apt place to begin.

—— People Management

This book is a must-have on every budding business owner’s shelf.

—— Elite Business

Enlightening - Be More Pirate is a captivating and valuable read for anyone who wants a fresh guide book to navigate uncertain times

—— Rachel Botsman, author of WHO CAN YOU TRUST? and co-author of WHAT'S MINE IS YOURS

Be More Pirate is a brave, original and inspiring concept

—— Syima Aslam , Director and Founder of Bradford Literature Festival

Be More Pirate is a timely kick up the backside for any organisation that hasn't got to grips with the disruption that faces us all. But it's also an optimistic, practical and purposeful rallying cry that a different way of organising ourselves is possible. Who knew the rogues of the 18th Century were going to be the role models we need for the 21st century

—— Stephen Woodford , CEO of the Advertising Agencies Association

Be More Pirate is a call to our better natures, our more inventive, imaginative selves to rouse up and remake the world. It's time for the rebels in us all to re-emerge

—— Antony Mayfield , Founder and CEO of Brilliant Noise

A much needed call for more radical intention at the top. Be More Pirate is more useful, memorable and amusing than most leadership material I've seen, and I've pretty much seen the lot

—— Liam Black , CEO Wavelength

Be More Pirate provides high-octane inspiration in the face of unprecedented disruption. Break open the rum and immerse yourself, because Be More Pirate is a holistic strategy for success in changing times

—— Sherilyn Shackell , Founder & CEO The Marketing Academy
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