Home
/
Non-Fiction
/
Simplicity
Simplicity
Oct 6, 2024 6:51 PM

Author:Edward de Bono

Simplicity

THE classic work about making the complicated simple from world-renowned writer and philosopher Edward de Bono

From confusing manuals to uninterpretable jargon and bureaucratic red-tape, modern life can be highly complicated and frustrating. For many of us it is almost impossible to make sense of.

In Simplicity, lateral-thinking guru Edward de Bono shows us how to bring clarity into our increasingly complicated lives. Through his ten rules of simplicity, he encourages us to be creative and break down the complex into manageable and recognisable parts. By making the complicated simple, you will free up time, reduce stress and make better decisions.

Reviews

Scott Galloway’s The Four is a bareback ride upon the four horses of the economic apocalypse– Apple, Amazon, Facebook and Google. It is a timely exposition of the nature and concentration of power in the world today and, as a result, is much more than just a business book…The book contains more insights and provocative ideas than Amazon has Boeing 767s… My recommendation is to walk down to your local book store and buy this– or more likely, buy it on Amazon.

—— Tom Upchurch , Wired

The Four is a fantastic, provocative book about where we are now and where we are going.

—— Phil Simon , Huffington Post

Well argued and accessible... refreshingly clear-eyed

—— Brad Stone, author of The Everything Store

Full of sharp insights and unconventional views

—— Nature

This analysis of the rise of Amazon, Apple, Faceboook and Google stands out because it adds significantly to the tide of criticism currently sweeping over Silicon Valley

—— Tristan Quinn , Times Literary Supplement

When it comes to the digital age, Scott Galloway is Christopher Hitchens with an MBA, namely a brainy and fearless provocateur

—— James Warren , Vanity Fair

A big help in understanding how so many of us have come to completely rely on these tech giants — and what the future holds for other, less powerful companies.

—— Business Insider, Best Business Books of 2017

Scott is a genius at engaging an audience in an intelligent, thoughtful, sometimes snarky and often humorous manner

—— Joanne Tombrakos , Huffington Post

Scott Galloway is honest, outrageous and provocative. This book will trigger your flight-or-fight nervous system like no other and in doing so challenge you to truly think differently.

—— Calvin McDonald, CEO of Sephora

This is that rare book that not only informs but entertains. You’ll never look at these four companies in the same way again

—— Jonah Berger, author of Contagious and Invisible Influence

As the power of technology’s biggest companies comes under more scrutiny, NYU business professor Galloway reveals how Amazon, Apple, Facebook, and Google built massive empires

—— Publishers Weekly, “The Top 10 Business Books of Fall 2017”

If there is a blunter, more opinionated, faster-talking expert on the Internet than Scott Galloway, I haven’t come across him. Or her.

—— Phillip Elmer-DeWitt , Fortune

[Cialdini] argues that the content of an advertisement or selling strategy is less important than the context. You can try to improve your core pitch as much as you like, but if you haven’t paid attention to background circumstances (such as the film people were watching at the time), you won’t get anywhere.

—— Matthew Syed , The Times

Cialdini, author of the best-selling Influence, returns with a book that points out how setting the scene for your audience — “pre-suading” them — is as important as the message itself.

—— Best Books of 2016 , Financial Times

Cialdini's classic work, Influence, added some real science to the art of sales and marketing. In this sequel, he extends his original work and reveals how the human mind works in buying situations. Essential stuff.

—— Best Sales and Marketing Book of the Year , Inc.

Builds on [Cialdini's] pioneering text Influence, which was released in 1984 and sold three million copies worldwide . . . Introduces the idea of timing to the ideas of Influence and pushes them into the digital age.

—— Independent

Pre-Suasion is packed with new research, tactics and insights . . . An instant classic.

—— Entrepreneur

Exhaustively reviews the research not on how to influence others but on how to make people ready to be influenced . . . Compelling.

—— Wall Street Journal

Robert Cialdini is perhaps the foremost expert on effective persuasion . . . The book provides a vast catalogue of research and techniques, many of them marketing related.

—— Harvard Business Review

[Both a] work of cutting-edge scholarship and an insightful guide to the strange working of the human mind, Pre-Suasion packs a good punch for business leaders who want to understand their customers.

—— Belfast Book Review

The simplicity of Brian Biro’s message, and compelling nature of the stories he tells makes this book a win for everyone. Read it, follow Brian’s guidance and you are sure to reach the mountain top!

—— Dr. Barbara Waterhouse, Senior Minister at Center for Spiritual Living, Asheville

"What would you do if you knew you could not fail?” It’s a question I posed often to our oldest daughter when she was competing internationally. I never thought of it being my own motto – until reading There Are No Overachievers. After nearly 20 years, I am still learning from Brian Biro’s life lessons – and I’m now aware of how important they are in the “transition” stage of my life, both personally and professionally. Thanks so much for the reminder, Brian!

—— Suzan O Sweeney, AVP of External Partnerships at The Hartford

Over the years, I’ve read hundreds of leadership books, but There Are No Overachievers stands alone. It’s an insightful and astute guide on how to be your very best at home and at work. Although I’ve been fortunate to enjoy great success in my career overall, there are so many times that I missed my window of opportunity to positively impact others’ lives. I was too easy to offend and hard to impress. Brian Biro is a life-changer. I enthusiastically recommend this book. It will bring you closer to your colleagues, your friends, and your loved ones.

—— Naomi Cramer, SVP and Chief HR Officer at Banner Health
Comments
Welcome to zzdbook comments! Please keep conversations courteous and on-topic. To fosterproductive and respectful conversations, you may see comments from our Community Managers.
Sign up to post
Sort by
Show More Comments