Author:Bo Burlingham
It's widely accepted in business that great companies grow their revenues and profits year after year - but bigger is not necessarily better. In Small Giants, journalist Bo Burlingham takes us deep inside fourteen remarkable privately held companies, from a brewery to a record label, that chose a different path to success.
These organizations quietly rejected the pressure of endless growth, deciding to focus more on satisfying business goals - being the best at what they do, creating a stimulating place to work, providing perfect customer service and making important contributions to their communities.
But what are the magic ingredients that make these companies unique? Why and how does their approach work in such widely varying industries? And what lessons can we learn from them? A fresh, inspirational guide to business strategy, Small Giants will help any entrepeneur consider new directions to make their company great.
If you're thinking about doing business with China, better read Buderi and Huang's inside account of how Microsoft is using guanxi to 'insource' Chinese talent in its wars against Sony, Nokia, and Google.
—— Bob Metcalfe, Inventor of Ethernet and 2005 Recipient of the U.S. National Medal of TechnologyYou may find it to be either an inspiring glimpse into the future, or a terrifying one, but it is essential reading for anyone who wants to better understand where the world is headed.
—— Jeffrey E. Garten, Juan Trippe Professor of International Trade and Finance, Yale School of ManagementThe world may be flattening but it remains culturally diverse: business in China is not like business in Seattle. Buderi and Huang display for us the strategies that Microsoft used to harness the brain power of China in China. They describe the bumps and the triumphs. They show that in a flattening world, it is crucial to remain conscious of the power of history. A highly readable and very
informative book.
A fascinating inside look at Microsoft Research Asia, at its history, its personalities, its culture and its ambitions. A must read for anyone who is interested in the explosive developments when modern technology meets with a civilization that is at once the oldest and the youngest in human history.
—— Chen Ning Yang, Nobel Laureate, Professor Emeritus, Stony Brook University and Tsinghua UniversityAnyone interested in influencing others . . . can learn from this book.
—— The Washington PostThe Heaths push beyond what sounds like it should work and explain why it actually does.
—— Time MagazineTheir analysis is peppered with memorable stories, images and facts ... This book is a gift to anyone who needs to get a message across and make it stick
—— New StatesmanThis is great for anyone planning a speech or trying to get their message across at work
—— PsychologiesThe Heaths push beyond what sounds like it should work and explain why it actually does
—— Time Magazine... an entertaining, practical guide to effective communication.
—— Publishers WeeklySmart, lively . . . such fun to read
—— Saturday GuardianAnyone interested in influencing others ... can learn from this book
—— The Washington Post
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