Author:Seth Godin
As one of today's most influential business thinkers, Seth Godin has now collected the most provocative short pieces from his pioneering blog. This book also includes his most popular columns from Fast Company magazine and several of the short e-books he has written in the last few years.
Includes:Clinging to Your Job Title?The Persistence of Really Bad IdeasThe Seduction of 'Good Enough'Judging a Book by its CoverDo Less
Small is the New Big is packed with inspiring ideas: as Godin says in his introduction, 'I'm certain that you're smart enough to see the stuff you've always wanted to do buried deep inside one of these riffs. And I'm betting that once inspired, you'll actually make something happen.'
Be prepared to have your cherished beliefs overturned.
—— Spectator BusinessRead this book and take back control of your rational mind.
—— New ScientistHis arguments are thorough and persuasive. He's an entertaining writer...Lindstrom's fascinating account of brain watching and the results it produced offer a fresh perspective on our decision-making processes, and make rewarding reading not just for marketing professionals, but for anyone interested in the way we behave
—— VelocityThere are many books about the workings of the new economy, but Anderson ... [is] ... one of the most reliable and skilful guides. Free is worth the money
—— Management TodayAn enjoyable jaunt through business land
—— Daily TelegraphThe latest must-read title in adland
—— The IndependentFree is a brilliant primer for the bit generation
—— The Times
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