Small is the New Big

Jan 9, 2025 8:11 PM

Author:Seth Godin

As one of today's most influential business thinkers, Seth Godin has now collected the most provocative short pieces from his pioneering blog. This book also includes his most popular columns from Fast Company magazine and several of the short e-books he has written in the last few years.

Includes:Clinging to Your Job Title?The Persistence of Really Bad IdeasThe Seduction of 'Good Enough'Judging a Book by its CoverDo Less

Small is the New Big is packed with inspiring ideas: as Godin says in his introduction, 'I'm certain that you're smart enough to see the stuff you've always wanted to do buried deep inside one of these riffs. And I'm betting that once inspired, you'll actually make something happen.'

Reviews

Encouraging, succinct and informative, this is an excellent guide for anyone looking to dive into a new business or expand an existing one

—— Publishers Weekly

An interesting read

—— The Economist

It tells, with some bravado and lots of humility, the firsthand story of a man who dared himself to move to China to seize upon the greatest economic boom of our age.

—— Ted C. Fishman, author of China Inc.

More than a great story...It is a graduate degree in the trials, tribulations and successes of starting from scratch in China... A compelling 'how-to' guide.

—— Timothy Manganello, CEO BorgWarner Inc

A remarkable story of business success against the financial odds – having created one of the world’s most admired brand names, Branson
is entitled to tell it all.

—— Evening Standard

Branson bares his soul - and everything else - in a non-fiction blockbuster... a must-read

—— Business Age

It is a warts and all book - the first ever penned by the subject himself... Branson bares his soul - and everything else - in a non-fiction blockbuster... a must-read...

—— Tom Rubython , Business Age

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