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Speed & Scale
Speed & Scale
Sep 30, 2024 7:28 AM

Author:John Doerr

Speed & Scale

#1 bestselling author and acclaimed venture capitalist John Doerr reveals a sweeping action plan to conquer humanity's greatest challenge: climate change.

In 2006, John Doerr was moved by Al Gore's An Inconvenient Truth and a challenge from his teenage daughter: "Dad, your generation created this problem. You better fix it." Since then, Doerr has searched for solutions to this existential problem-as an investor, an advocate and a philanthropist.

Fifteen years later, despite breakthroughs in batteries, electric vehicles, plant-based proteins and solar and wind power, global warming continues to get worse. Its impact is all around us: droughts, floods, wildfires, the melting of the polar ice caps. Our world is squarely in a climate crisis and on the brink of a climate disaster.

Yet despite our state of emergency, climate change has yet to be tackled with the urgency and ambition it demands. More than ever, we need a clear course of action.

Fueled by a powerful tool called Objectives and Key Results (OKRs), SPEED & SCALE offers an unprecedented global plan to cut greenhouse gas emissions before it's too late. Used by Google, Bono's ONE foundation and thousands of startups the world over, OKRs have scaled ideas into achievements that changed the world. With clear-eyed realism and an engineer's precision, Doerr identifies the measurable OKRs we need to reduce emissions across the board and to arrive by 2050 at net zero-the point where we are no longer adding to the heat-trapping carbon in the atmosphere.

By turns pragmatic and inspiring, SPEED & SCALE intersperses Doerr's wide-ranging analysis with firsthand accounts from Jeff Bezos, Christiana Figueres, Al Gore, Mary Barra, Bill Gates, and other intrepid policy leaders, entrepreneurs, scientists and activists. This book is a launchpad for leaders of all kind, for anyone anywhere who can move others to act with them. With a definitive action plan, the latest science and a rising climate movement on our side, we can still reach net zero before it is too late. But as Doerr reminds us, there is no more time to waste.

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'A critical blueprint for anyone looking to take concrete steps to reach net-zero emissions.' Al Gore, former U.S. Vice President

'A practical guide for both public and private sector participation in decarbonizing the global economy, a task as challenging as it is urgent.' Christiana Figueres, former executive secretary of the UN Climate Change Convention

'A comprehensive plan to tackle one of the most vexing challenges in human history.' Jim Collins, author of Good to Great and Built to Last

Reviews

This book is a critical blueprint for anyone looking to take concrete steps to reach net-zero emissions. Unlike many who simply issue ambiguous long-dated pledges to help solve the climate crisis, John Doerr understands the urgent need to ACT quickly and decisively. With Speed & Scale, he combines his extensive experience as a legendary technology expert and investor with his tried-and-true management methods to put forward a clear, detailed, and comprehensive plan for climate action exactly when we need it most.

—— Al Gore, former U.S. Vice President

John Doerr is the world's leading mind on turning truly audacious goals into objectives and key results. In this culminating contribution, he performs an inspired act of world leadership: plying his craft to create a comprehensive plan to tackle one of the most vexing challenges in human history.

—— Jim Collins, author of Good to Great and Built to Last

With personal insight and visionary foresight, Doerr provides us with a practical guide for both public and private sector participation in decarbonizing the global economy, a task as challenging as it is urgent.

—— Christiana Figueres, former executive secretary of the UN Climate Change Convention

Speed & Scale is critical reading for anyone who wants to take action on the most important issue of our time: climate change. It's a challenge that feels impossible to solve, but Doerr outlines a clear path forward and how we can get involved to make an impact.

—— Susan Wojcicki, CEO of YouTube

A practical path inthe fight against climate change...Doerr approaches the problem as a hard-nosed businessman who sees an opportunity, creates a plan, and organizes resources before moving ahead. Using this approach and prose that is superior to many similar books, the author crafts a specific, comprehensible description of the elements that contribute to climate change and what needs to be done...Throughout, readers are guided by ingenious illustrations and often startling facts.

—— Kirkus

John Doerr is a man with a plan for our planet - and boy do we need one. Keep away if you don't think commerce can play a creative role... or don't want deep dive analytics from someone who is always measuring what matters. He matters.

—— Bono

A brilliant, unputdownable treatise to focus attention on the most important problem of our times.

—— Business Standard

Immaculately researched [and] eminently readable.

—— Jon Swarz , MarketWatch

A clear, accessible and actionable plan...the single best guide to thinking about climate policy.

—— Fareed Zakaria , The Washington Post

There is no such thing as an overnight success, but you can avoid making some of the same mistakes as those who have walked before you. I highly recommend this book as an insightful and inspiring guide to anyone embarking on an entrepreneurial journey.

—— Tory Burch, founder of Tory Burch LLC and Tory Burch Foundation

With his characteristic wit, Reid Hoffman draws on the full breadth of his experiences as a founder and investor to offer a level of nuance and insight into the entrepreneurial journey - with all its twists and turns - that few others could. Most importantly, he shows how any company of any stripe can bake generosity and social good into their DNA, and how making a positive contribution to the world can be the driving force that helps your company scale.

—— Daniel Lubetzky, Executive Chairman and founder of KIND, and NYT bestselling author of Do the KIND Thing

The antidote for the creeping feeling that the business world is hopelessly out of ideas and awash in get-rich-quick schemes.

—— Business Insider

When you're in the mood for a pep talk, who better to turn to than a well-networked, optimistic mentor who is naturally in your corner?

—— Tech Crunch

It was surprising to learn-as I did from Reid Hoffman's new book, Masters of Scale-how many of today's top Silicon Valley entrepreneurs are inveterate questioners, driven by curiosity... You need to be a restless learner and a person who's not afraid to question anything-including your own bright ideas... One of the surprises in the Masters of Scale book is seeing how many success stories were born out of failure.

—— Fast Company
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