Author:Jake Knapp,John Zeratsky,Braden Kowitz
From three partners at Google Ventures, this is a unique and easy-to-follow five-day process for solving tough business problems and testing new ideas - proven at more than 100 companies. Sprint is a New York Times and Wall Street Journal bestseller.
'Sprint offers a transformative formula for testing ideas that works whether you're at a startup or a large organization' - Eric Ries, author of The Lean Startup
'The genius of Jake Knapp's Sprint is its step-by-step breakdown of what it takes to solve big problems and do work that matters with speed and urgency' - Beth Comstock, Vice Chair of GE
'Game changer' - ***** Reader review
'Amazing book which yielded great practical results' - ***** Reader review
'Revolutionary' - ***** Reader review
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Entrepreneurs and leaders face big questions every day: What's the most important place to focus your effort, and how do you start? What will your idea look like in real life? How many meetings and discussions does it take before you can be sure you have the right solution?
Now there's a sure-fire way to answer these important questions: the sprint. Designer Jake Knapp created the five-day process at Google, where sprints were used on everything from Google Search to Google X. He joined Braden Kowitz and John Zeratsky at Google Ventures, and together they have completed more than one hundred sprints with companies in mobile, e-commerce, healthcare, finance, and more.
A practical guide to answering critical business questions, Sprint is a book for teams of any size, from small startups to Fortune 100s, from teachers to non-profits. It's for anyone with a big opportunity, problem, or idea who needs to get answers today.
Sprint offers a transformative formula for testing ideas that works whther you're at a startup or a large organization. Within five days, you'll move from idea to prototype to decision, saving you and your team countless hours and countless dollars. A must read for entrepreneurs of all stripes.
Read this book and do what it says if you want to build better products faster.
—— Ev Williams, founder of Medium, Twitter and BloggerSprint offers powerful methods for hatching ideas, solving problems, testing solutions – and finding the habits that make all the right behaviours fall in to place.
—— Charles Duhigg, author of The Power of HabitEvery business leader I know worries about the same thing: are we moving fast enough? The genius of Jake Knapp's Sprint is its step-by-step breakdown of what it takes to solve big problems and do work that matters with speed and urgency. A Sprint is a cure for what ails companies in an ever faster world.
—— Beth Comstock, Vice Chair of GESprint teaches you a novel process for solving really thorny problems in just 5 days. It's full of helpful, entertaining stories that will make it easier for you to succeed. What more, exactly, would you demand from a book? I wish all business books were this useful.
—— Dan Heath, co-author of The Power of Moments, Made to Stick, Switch, and DecisiveTo quote one of my colleagues, "Don't get ready, get started." Through hard won experience Jake Knapp and the team at Google Ventures have refined an efficient, hands-on approach to solving your product, service and experience design challenges. Try the book and try a Sprint.
—— Tim Brown, CEO of IDEO and author of Change by DesignMission shows how purpose has become essential to today's business leaders. Capitalism can best flourish if based on new, ethical and socially-motivated foundations and this book shows why purpose-driven businesses are winning out, and acting as a force for good in society
—— John Mackey, founder, Whole FoodsIn Mission, Michael Hayman and Nick Giles show very clearly why standout companies are increasingly defined by purpose and the ambition to effect positive change . . . This book is an apt appreciation of the business culture that is developing and has developed in the UK over recent years, one in which I have seen its authors play an important role in cultivating
—— HRH The Duke of York, KGIn the battle for talent, it is a central commercial purpose that sorts the great from the good. Any business that wants to stand out in today's crowded market needs to ask themselves what they are really trying to achieve and why their company matters. This book shows you how mission is a critical tool for leaders serious about scaling their business into a global player
—— Sherry Coutu, board member, LinkedIn and London Stock ExchangeA whistle-stop tour of some of the world's most interesting entrepreneurial companies. The book offers a new perspective ... read it with a pen and paper - it will ensure you're on the right mission.
—— ForbesEngaging, highly readable, provocative ... If you are considering setting up on your own, or have already done so, you are likely to come away with at least one or two useful tips. Even if you don't run your own business, you will almost certainly enjoy reading the experiences of those who have in this book
—— MoneyWeek