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Start With Why
Start With Why
Oct 5, 2024 9:25 PM

Author:Simon Sinek,Simon Sinek

Start With Why

Brought to you by Penguin.

Why are some people and organizations more inventive, pioneering and successful than others? And why are they able to repeat their success again and again?

Because in business it doesn't matter what you do, it matters why you do it.

Steve Jobs, the Wright brothers and Martin Luther King have one thing in common: they STARTED WITH WHY.

This book is for anyone who wants to inspire others, or to be inspired.

Based on the most-watched TED Talk of all time.

'One of the most useful and powerful books I have read in years' William Ury, coauthor of Getting to Yes

'This book is so impactful, I consider it required reading' Tony Robbins, bestselling author of Awaken The Giant Within

© Simon Sinek 2011 (P) Penguin Audio 2021

Reviews

This book is so impactful, I consider it required reading

—— Tony Robbins, bestselling author of Awaken The Giant Within

A deep, abiding understanding of what you want to inspire, and how you want to lead is the basis of this inspirational book

—— Forbes

One of the most useful and powerful books I have read in years. Simple and elegant, it shows us how leaders should lead

—— William Ury, co-author of Getting to Yes

A powerful and penetrating exploration of what separates great companies and great leaders from the rest

—— Polly LaBarre, co-author of Mavericks at Work

Reading Start With Why again reminded me why it's so important to keep our values at the heart of everything we do at Virgin, and everything I do outside of work too. I would recommend it to business leaders all over the world, and to anyone looking for a little bit of direction or inspiration in life

—— Sir Richard Branson, founder of the Virgin Group

One of the most incredible thinkers of our time. Someone who has influenced the way I think and act every day.

—— Steven Bartlett, Investor, BBC Dragon and host of The Diary of a CEO podcast

Tobias Kelly's book takes five pacifists, four men and one woman, and skilfully weaves their stories into a broader narrative . . . A long and proud tradition of being permitted to act according to conscience is very much part of Britain's self-image . . . that there was space for pacifists to lay claim to the values of sacrifice and citizenship while not taking up weapons, ultimately played a not insignificant role in Britain's record of tolerance

—— Mark Bostridge , Times Literary Supplement

This is a sympathetic and nuanced study that challenges the overly simplistic wartime narrative that pervades British culture

—— History Today

Broad in scope and colorful in detail, this is a masterful portrait of a historic watershed. ... [A] sweeping history of Greece's 1821 war of independence against the Ottoman Empire. [Mazower] recounts the revolution's inception among Greek emigrés with an idealistic dream of Hellenic nationalism and its actuality as a murky, eight-year struggle fought mainly by peasants and warlords who were motivated less by patriotism than by religious hatred of Muslims, factional vendettas, and mercenary self-interest ... A lucid, elegantly written, and often gripping account.

—— Publishers Weekly

On the bicentennial of the Greek revolution, a prominent scholar tracks the historical detail and enormous international significance of the improbable, largely grassroots uprising against the Ottoman Empire. Mazower, a Columbia professor and winner of the Wolfson Prize for History who has written extensively about Greece and the Balkans, ably ties together the many disparate threads of this complex history of Greek independence. ... An elucidating history that is relevant to understanding the geopolitics of Greece today.

—— Kirkus Reviews

There are lessons in the approach to leadership taken by the military that apply to business and other walks of life . . . the principles set out here are worthy of attention

—— Roger Trapp , Forbes

'Daniel James Brown tackles this important story with the same impressive narrative talent and research that made The Boys in the Boat, an enduring bestseller ... The centerpieces of Facing the Mountain are the wrenching, on-the-ground descriptions of battles fought by the 442nd in Europe... every reader will admire the resilience that allowed these soldiers to create communities within the internment camps and to play such a pivotal role in the defeat of the Nazis'

—— BookPage

'Facing the Mountain is more than just the story of a group of young men whose valor helped save a country that spurned them, it's a fascinating, expertly written look at selfless heroes who emerged from one of the darkest periods of American history - soldiers the likes of which this country may never see again'

—— NPR

'Brown combines history with humanity in a tense, tender and well-researched study of the lives disrupted and disregarded by misperceptions and misinformation. Ain't no mountain high enough to keep young men such as Rudy Tokiwa of Salinas; 'Kats" Miho of Kahului, Hawaii; Fred Shiosaki of Spokane, Wash.; and Gordon Hirabayashi of Seattle from doing what is morally right'

—— San Francisco Chronicle

'Rich storytelling and deep historical research about the Japanese American experience are the essence of Facing the Mountain. Although the book graphically describes the horrors of battle, it spotlights stories of heroism and endurance'

—— Christian Science Monitor

Essential reading for anyone wishing to understand political ambition and the role of narcissistic leaders and scheming courtiers in any age

—— ROBERT PESTON, Political Editor ITV News

Gripping, novelistic ... brisk and muscular ... written in a sure-footed historical present, the book creates a simulacrum of the 16th century through the painstaking accumulation of attested details ... [giving] the book its vividness and energy ... [De Bellaigue] writes with supreme confidence about power, diplomacy, clothing, avarice, war, statecraft and the exceptional brutality of the era ... While The Lion House unfolds like a novel, through scenes rich with authenticating detail

—— Marcel Theroux , The New York Times Book Review

De Bellaigue is a riveting and expert guide to the story of Suleyman's quest for power

—— PETER FRANKOPAN, author of The Silk Roads

Narrated with a verve and flair that make the characters burst from the pages. Outstanding history and an incredibly good read

—— EUGENE ROGAN, author of The Fall of the Ottomans

Exquisite ... So arresting is this book, so enveloping in the tensions of its narrative, that most readers will feel a pang of sorrow that the tale does not run on. The Lion House leaves us with a tease, or taunt: "Who, apart from God, can say what will come next?" A sequel, surely. Although it was the peak of the Ottoman Empire, Suleyman's reign also offers clear glimpses of a great decline to come. Who better to tell us about it than Mr de Bellaigue?

—— Wall Street Journal

Non-fiction with the readability of a thriller. Unputdownable

—— VICTORIA HISLOP, author of The Island

Sensuous and scholarly, meticulously researched and deliciously irreverent, The Lion House is an intoxicating journey through the Ottomans' golden age

—— AMBERIN ZAMAN, correspondent, Al-Monitor, Turkey correspondent for the Economist (1999-2016) and Fellow of the Woodrow Wilson Center, Washington, DC

Reads like the most gripping fiction ... could very well be Netflix's next epic

—— Radio Times

The Lion House presents a historical universe that captivates and astonishes and is near-impossible to put down. A superb example of historical literature and research

—— RICHARD WHATMORE, Professor of Modern History at the University of St Andrews

Full of breath-taking events at the cross-roads of empires at a moment in history when notions such as Europe, Asia, Christianity and Islam were infinitely more fluid and permeable than they are today

—— KEREM OKTEM, Professor of International Relations at Ca' Foscari University, Venice

Original... de Bellaigue... offers a vivid presentation of events, re-imagined as scenes and episodes... a different, literary kind [of history]

—— Noel Malcolm , Times Literary Supplement

De Bellaigue writes with impecable scholarship, piecing together contemporary accounts to create a thrilling narrative

—— Church Times

De Bellaigue is an expert stylist, sensitive to rhythm and vocabulary, and passionate in his pursuit of the fugitive detail that gives meaning to a whole episode

—— Literary Review

An exhilarating read

—— Rose Shepherd , Saga Magazine

An engrossing book... This is history turned into drama and poetry, awesomely spectacular yet also intensely intimate

—— Yasmin Alibhai-Brown , iNews

The world of Suleyman the Magnificent...is brought to life in this history

—— The Times, *The Year’s Top 50 Non-Fiction Books*

Clearly written, full of empathy for everyday life, which is far too seldom taken into consideration... You devour it like a novel.

—— Welt am Sonntag

A popular work of non-fiction in the best sense.

—— Die Zeit

The Siege of Loyalty House ... tingles with a discerning historical imagination

—— Spectator, *Best Books of 2022 II*

[A] thrilling tale of war

—— Mail on Sunday

[A] gripping tale of a royalist house standing its grown against the Roundheads ... Atmospheric, unflinching, and at times extraordinarily witty

—— UK Daily News, *Best History and Politics Books of 2022*

[A] poignant book... the story is timeless

—— Economist, *Books of the Year*

Compelling

—— Spectator, *Books of the Year 2022*

Exhaustively researched and beautifully written, [The Siege of Loyalty House] tells the story of the epic two-year siege of Basing House, a royalist mansion finally captured by Oliver Cromwell in 1645.

—— Daily Express, *Books of the Year 2022*

When you are as good a writer as Jessie Childs, and as assuredly immersed in the archives, the pages zing with the technicolour of celluloid. ... [A] masterpiece.

—— Critic, *Non-fiction books of the year 2022*

Childs writes an engrossing, spellbinding narrative while laying out a clear and comprehendible history

—— New York Journal of Books

The broad subject of this poignant book is what happens to people during civil war: how quickly and imperceptibly order becomes chaos and decency yields to cruelty. In other words, how close to inhumanity humanity always is. The focus is on an episode in the English civil war, but the story is timeless

—— Economist

A gripping account of the agony at Basing, The Siege of Loyalty House is also a potted social history of the civil wars and how they started. Jessie Childs, [is] a gifted storyteller

—— London Review of Books
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