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Streampunks
Streampunks
Oct 5, 2024 6:35 PM

Author:Robert Kyncl,Maany Peyvan

Streampunks

The rules of entertainment have changed. Last year, the vlogger PewDiePie made more money from his YouTube videos than high profile movie stars such as Meryl Streep, Cameron Diaz and Anne Hathaway. And no one knows more about how it works than Robert Kyncl, Chief Business Officer at YouTube.

Youtube is the first truly global media platform, reaching 87% of all online adults in the UK. Streampunks not only tells the inside story about who and what we watch on our screens, but also the new ways that students are taught; how minorities are thought of, depicted and treated; how small businesses advertise; the way Hollywood scouts talent and formats its shows; the ways brands advertise; the way music is discovered and consumed; and the way stories are told.

This book is for the legions of creative people who want to learn how to become the next youtube stars. It’s for the members of legacy media who want to understand where the future is headed. And it’s for all those who love good storytelling about the people who influence how we are entertained, educated and inspired.

Streampunks will the definitive book on Youtube, the new platform changing the face of entertainment.

Reviews

Robert’s vision is clear and compelling: the future of media will be one in which fans decide what matters

—— Reed Hastings, CEO of Netflix

Thinking of starting your own new media career? Read Streampunks first. It's a revealing, thoughtful portrait of what success in the digital age really takes

—— Michelle Phan, YouTuber and author of MAKE UP

If you want to understand how media is changing, you need to understand YouTube. Streampunks is a fascinating look into the imaginative and determined minds of the people who are changing what we watch

—— Brian Grazer, founder of Imagine Entertainment and producer of APOLLO 13 and FROST/NIXON

Discovering YouTube was the happiest accident of my life. It’s allowed me to share my comedy with the world and reach an entirely new global audience. Fans have even told me they’ve learned English from watching my show on YouTube—which is a mistake

—— Conan O’Brien

I grew up in Cuba without access to the Internet. When I finally came to the United States, YouTube became my window to the world. Streampunks is an amazing description of experiences similar to mine

—— Camilla Cabello

A fascinating look into the imaginative and determined minds of the people who are changing what we watch

—— Brian Grazer

[Bill Burnett and Dave Evans] bring a rigorous approach to rethinking your life (with a major focus on work) and have been credited with revolutionising careers coaching in American universities... [Designing Your Life] teaches you how to change what’s not working by turning ideas on their head. I think of it as Bill and Dave’s Excellent Adventure: How To Stop Driving Yourself Mad With Unnecessary Drama And Anxiety

—— Viv Groskop , Pool

Everyone should read this book!

—— Ina Garten, Barefoot Contessa

Bill and Dave's session was one of the highlights of FutureFest 2016. Hundreds of people packed into The Social Stage, a relatively small space, to see them; the laughter from their audience was heard throughout the venue. Clearly they made a significant impact as they managed to sell more books than all the other speakers at FutureFest combined

—— Josh McNorton , FutureFest

There is no design problem more challenging than figuring out what we are going to do with our life . . . Bill Burnett and Dave Evans are bringing their powerful insights to readers everywhere to help them create a productive and happy life . . . This [is] the career book of the next decade and . . . the go-to book that is read as a rite of passage whenever someone is ready to create a life they love --

—— David Kelley, Founder of the Hasso Plattner Institute of Design at Stanford

Bill Burnett and Dave Evan’s wisdom will bring immense fulfillment, accomplishment, and happiness to all who read and apply it to their lives

—— Laura Arrillaga Andreessen, Founder & Chairman Emeritus of SV2

The go to book for young adults ready to create a life they love

—— Nicole Taylor; Executive Director, Thrive Foundation for Youth

In business, we have lots of ways of helping people become better leaders, managers and entrepreneurs in designing more effective enterprises. It's shocking in contrast how little help we give people in designing their lives. Design thinking at Stanford is making major contributions in many fields and Burnett and Evans have finally extended it to empower individuals to do "life design." It's about time—I recommend it highly

—— John Christensen; President, Foresight first, Inc

Imagine a conversation between Vaclav Havel and Steve Jobs—the playwright-become-politician who drew on an older wisdom about the good life lived in the modern world, and the iconic visionary who worked his dreams into the marketplace of the 21st-century—and you begin to get some sense of the importance of Designing Your Life. Playful and serious at the same time, the authors have drawn on years of working in the design world of Silicon Valley and years of teaching at Stanford University to invite us into an honest conversation about forming a well-lived life

—— Steven Garber, The Washington Institute for Faith, Vocation and Culture

An exciting, clear, and amusing guide to reaching your goals by designing your life. Engaging from the start, the book reveals a step-by-step method to teach the reader how to think like a designer and build a life to thrive in

—— Flight Time, Editor's Pick

The narrative and examples are well written and the key points are articulated in a manner that keeps the reader’s interested.

—— Quality World

An unparalleled ocean of qualitative & quantitative research

—— The Sunday Guardian (India)

Manners, and a few minutes of peace and quiet, will go a long way

—— City A.M. 18.02.15

Robert Cialdini is perhaps the foremost expert on effective persuasion . . . The book provides a vast catalogue of research and techniques, many of them marketing related.

—— Harvard Business Review

[Both a] work of cutting-edge scholarship and an insightful guide to the strange working of the human mind, Pre-Suasion packs a good punch for business leaders who want to understand their customers.

—— Belfast Book Review
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