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Oct 10, 2024 10:27 AM

Author:Tien Tzuo,Gabe Weisert

Subscribed

SHORTLISTED FOR THE CMI MANAGEMENT BOOK OF THE YEAR INNOVATION AND ENTREPRENEURSHIP AWARD

Today's consumers prefer the advantages of access over the hassles of ownership. It's not just internet services like Netflix and Spotify; even industrial firms like GE and Caterpillar are reinventing themselves as solutions providers. Whether you sell software, clothes, insurance, or industrial machines, you need to master the transition to the subscription model.

Adapting to the subscription economy takes more than just deciding to sell subscriptions instead of products. You'll have to reinvent your company from the inside out -- from your accounting to your entire IT architecture. No matter how large or small your company, Subscribed gives you a practical, step-by-step framework to rebuild your business around a customer-centric, recurring revenue model.In ten years, we'll be subscribing to everything: information technology, transportation, retail, healthcare, even housing. Informed by insights straight from the servers of Zuora, the world's largest subscription finance platform, Subscribed is the book that explains how this shift really works -- and how business leaders can prepare and prosper.

Reviews

This book is ostensibly about subscription models, but it's ultimately about the future of business. In Subscribed, you'll learn from the masters of this business model and fundamentally change the way you think about your product, customers, growth, and talent -- no matter what industry you're in

—— Aaron Levie , CEO and Founder of Box

Tien Tzuo, who I was lucky enough to hire as my eleventh employee at Salesforce, has written the definitive playbook for anyone navigating the most important business model shift of our time. The subscription model is exploding everywhere, and nobody knows how to steer through this shift better than Tien

—— Marc Benioff , Chairman & CEO of Salesforce

Tien Tzuo is the godfather of the subscription economy and now he shares his unparalleled wisdom in this book. A must read for anyone who wants to have a breakout company.

—— Maynard Webb , Author of Rebooting Work

Tzuo dissects the building blocks of what may be the greatest shift in business in the last twenty years; the move to a recurring revenue/subscription based model. For any business looking to break the chains of episodic, transactional commerce, Tien's book is a must-read

—— Scott Galloway , Professor of Marketing, NYU Stern, author of The Four

Subscribed shows you how to keep customers coming back for more. The implications for product design are enormous

—— Nir Eyal , author of Hooked: How to Build Habit-Forming Products

All in all, Tien's book is spot-on. It has just the right blend of background information about the Subscription Economy and best practices

—— Tom Taulli , Forbes

A smart and well-researched handbook for women trying to make the next step in their careers.

—— Forbes

If you could have dinner with any living person, who would it be? My answer has long been the same: Marshall Goldsmith. He’s a celebrated author. He’s considered one of the world’s leading executive coaches. And he’s very much inspired my own coaching career.

—— Forbes

A counterintuitive collection of the 12 most common habits holding back women at work . . . I recommend reading the whole book.

—— Harper’s Bazaar

A great resource to discover the 12 habits that hold women back and how to overcome them . . . Goldsmith is a bestselling author [and] pre-eminent executive coach . . . Helgesen is a leading authority in women’s leadership.

—— Forbes

Reading How Women Rise: Break the 12 Habits Holding You Back from Your Next Raise, Promotion, or Job was a tough task; partly because it showed me a mirror-like none other, and partly because it made me want to enlist every woman I know into reading it urgently. A life-altering manual.

—— People Matters

This seminal work by Elena and Kim does an outstanding job of identifying habits and traits of superstars versus average performers... A must read for those who aspire to make a difference

—— Raj L Gupta, Chairman Delphi Automotive PLC, Chairman Avantor Inc., Board member Arconic Inc, The Vanguard Group and IRI

An indispensable guide for any aspiring professional

—— Laszlo Bock, bestselling author of WORK RULES!, and former SVP of People at Google

With a 'Moneyball' approach to leadership, The CEO Next Door is a must read for aspiring leaders, CEOs, board members, and anyone responsible for grooming future leaders

—— Jim Donald, former CEO Starbucks and Extended Stay Hotels

Clear, practical guide on how to run any company, large or small ... The CEO Next Door explodes the myths behind what it takes to get to the top and provides what works, regardless of gender or background. Eye-opening and operational

—— Stuart Diamond, serial entrepreneur, author of the New York Times bestseller Getting More: How To Be A More Persuasive Person in Work and Life, and Professor at Wharton Business School

Required reading for anyone who aspires to the C-suite and wants to thrive there

—— Jim Goodnight, CEO of SAS

Botelho and Powell have brought big data and analytics to one of the critical bastions of business: the individuals who make it to the corner office ... a game-changer for companies, leaders, and everyone who aspires to get ahead.

—— Thales Teixeira, Associate Professor, Harvard Business School
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