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Sur/petition
Oct 8, 2024 12:42 AM

Author:Edward de Bono

Sur/petition

Don’t chase the market leader, be the market leader.

Edward de Bono, the bestselling author of Serious Creativity and inventor of lateral thinking teaches you how to move beyond the baseline of competition and find success with sur/petition.

It's simple. If you want to survive in the global marketplace a competitive streak is essential. But what if you want to do more than just survive? In Sur/petition de Bono explains how choosing to run in your own race instead of alongside others will give you the edge over other businesses and creating value monopolies will allow your business to not only survive but become successful.

Broken down into 3 sections Sur/petition will explain:

1. Why most fundamental habits of management thinking maybe inadequate and even dangerous for your business

2. The difference between traditional competition and sur/petition

3. The meaning of ‘valufacture’ and how to create value for your business

Drawing from his immense experience consulting the top corporations in the world, de Bono shows you how to go 'beyond competition' and create a new winning game.

Reviews

A rich narrative

—— The Wall Street Journal

A praise-filled yet also critical one-decade performance report on Apple CEO Tim Cook

—— Kirkus Reviews

Fascinating data, revealing much about our lives in the 21st century

—— iNews

An entertaining guide, dipping into ladies’ journals of the time to add levity to what indeed is a serious message.

—— Mia Levitin , Spectator

Jane Robinson’s book is a lesson in how unthinkingly we wear freedom. Well known as a writer and social historian excavating ordinary women’s lives, Robinson focuses this time on the emergence of lawyers, doctors, engineers, teachers, architects, scientists and churchwomen after the passing of the landmark law of 1919. Modern professional women will read it with a slow burn of anger and heightened respect for those whose actions, such a relatively brief time ago, made today possible . . . We ride on the shoulders of female giants — courageous, eccentric, clever pioneers. Robinson is a wryly amusing companion and this is an entertaining book, teeming with characters.

—— Melanie Reid , The Times

An important and crackingly good read

—— The Telegraph

[Jane Robinson] has come up trumps again with this engrossing, often startling, and arrestingly-titled history of the pioneering women of the early 20th century who were among the first female doctors, lawyers, academics, architects and engineers.

—— The Bookseller

A superb and energizing history of the professional women who paved the way for gender equality in law, medicine engineering and many other fields. These women were often derided, ostracised and opposed. They encountered newly made laws to keep them out of male-dominated professions and they overcame these barriers with extraordinary strength. They fought their wars in order to give us the freedom to make our own career choices. Deeply moving at times, this book deserves to be read by young and old to celebrate the achievements of an unforgettable group of women.

—— Dr Henrietta Bowden-Jones President, Medical Women’s Federation, UK

An engrossing account of the lives of pioneering women who, against the odds, forged careers in the fields of medicine, law, architecture, engineering, academia and the Church in post-First World War Britain . . . Rich in detail, here are the stories of ‘ordinary’ women, not celebrities, which makes the book all the more interesting.

—— Choice Magazine

A rich picture of the struggles and successes of those amazing women who trod so quietly to leave such a massive footprint and legacy behind them.

—— Dawn Childs, President, Women’s Engineering Society

An engaging read bringing many brilliant and trailblazing women in the professions out of the shadow of anonymity to help inspire future generations.

—— Dana Denis-Smith, Founder of First 100 Years

A book of huge interest both to me and to anyone, man or woman, who wishes to understand how far we have come in gender equality – and presented in the most fascinating and appealing way

—— Professor Carrie MacEwen, Chair of the Academy of Medical Royal Colleges

Inspiring to read about the courage, pragmatism and determination in these women forging careers and livelihoods in traditional professions. These stories of women from all backgrounds and social levels show the power of persistence and fortitude.

—— Professor Alice Gast, President, Imperial College London

[Robinson] weaves an inspirational epic from the lives of countless determined, self-propelled women

—— The Herald

The Culture Code examines the dynamics of company culture through stories of success and failure, offering valuable insights on leadership through change.

—— Anthony Noto, CEO of Sofi, Books of the Year , Bloomberg
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