A fantastic book

Witty and instructive

Switch is likely to prove invaluable to anyone wanting to make long-lasting change a reality

Whether you're a manager, a parent or a civic leader, getting people to change can be tricky business. In Switch, brothers Chip and Dan Heath - authors of the best-selling Made to Stick - survey efforts to shape human behaviour in search of what works. Even when change isn't easy, it's often worth making

A must-read

Dan and Chip Heath have done it again ... Any leader looking to create change in his organization need not look beyond this little book. It is packed with examples and hands-on tools that will get you moving right away. And it is really a fun read

Chip and Dan Heath have mined the latest psychological research to work out how to engage our emotional brain, and encourage us to focus on "bright spots" - techniques proven to help us change bad habits - rather than merely telling us what we're doing wrong

Provides a useful framework for understanding change and is full of suggestions for "fooling yourself"- and those around you - into making changes you want to make but can't

It is not women who need to change. It requires making a business somewhere women want to work. A wealth of practical tips to help, but ultimately men need to want to make change happen

This is the top of the list of any branding book I've read in the past 10 years. It's specific, prescriptive, actionable, and above all, opinionated in all the right ways. Simply love these commandments!

These very easy-to assimilate lessons will certainly enable the reader to enhance their confidence, and leadership and management skills, without resorting to bullet points or fashionable jargon

Intriguing ideas on how to create a better world … A valid evaluation of the modern world and why it needs to shift from financial maximization to something more humane

How to successfully apply for a job

Valuable advice in this challenging time to be starting out in the world of work

Succinct and topical advice

Enriching on a personal level as much as a professional one. Honest, humorous, and humbling

Witty moments of funny personal stories and serious helpful tips

Exhaustively reviews the research not on how to influence others but on how to make people ready to be influenced . . . Compelling.

Robert Cialdini is perhaps the foremost expert on effective persuasion . . . The book provides a vast catalogue of research and techniques, many of them marketing related.

[Both a] work of cutting-edge scholarship and an insightful guide to the strange working of the human mind, Pre-Suasion packs a good punch for business leaders who want to understand their customers.