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The 10% Entrepreneur
The 10% Entrepreneur
Nov 17, 2024 7:49 AM

Author:Patrick J. McGinnis

The 10% Entrepreneur

Start something new, develop your career and diversify your skills - without giving up your day job

You want to launch a business, try something new and make yourself more employable, but you don't want to lose the security of your job. You no longer have to choose. Instead, become a 10% entrepreneur.

In The 10% Entrepreneur, Patrick J. McGinnis shows you how to integrate entrepreneurship into your life by investing 10% of your time and, if possible, 10% of your capital into side projects. You will generate more income, discover new opportunities, sharpen your skills - and get the life you've always wanted.

Reviews

Entrepreneurship is not one size fits all. It can take many shapes and forms. There's immense value to testing ideas or weaving entrepreneurial qualities into your life before taking the plunge. The 10% Entrepreneur will tell you how.

—— Christine Tsai, Founding Partner at 500 Startups

For 4 years, while working a full time job, I was also a 10% Entrepreneur. I didn't know the phrase then, I just knew I had more money, more fun and more opportunities than I'd ever had in my life. If any of those sound like things you want more of, read this book!

—— Jon Acuff, author of Do Over

McGinnis delivers a winning game-plan for assuming 10% more risk, more creativity and more (ad)venture in your everyday life for 100% more satisfaction. Entrepreneurship is a smart choice for everyone - and so is reading this book.

—— Linda Rottenberg, Co-founder & CEO of Endeavor and author of Crazy is a Compliment

In a shifting corporate landscape, entrepreneurship no longer has to mean all-or-nothing endeavors. Patrick McGinnis uses his own expertise as a "part-time entrepreneur" to illustrate a proven solution for you to become one, too.

—— Keith Ferrazzi, author of Who’s Got Your Back and Never Eat Alone

A future classic, a book that will inspire thousands of companies to leap into a much needed re-invention

—— Seth Godin, author of LINCHPIN

Over the years, many books have promised to reveal the secret of building successful teams. But now Sam Walker has actually gone and done it. An idea-driven, myth-busting gem of a book.

—— Dan Coyle, New York Times bestselling author of The Talent Code and The Secret Race

Sam Walker has unlocked one of sports’ greatest mysteries. The Captain Class is one of the most surprising, best-written—and fun—sports books published in recent years.

—— Don Van Natta Jr, Pulitzer Prize winner and New York Times bestselling author

The Captain Class is a brilliant hybrid: one part detective story and one part leadership book, dedicated to a fascinating mystery: What sets apart the greatest teams of all time? I couldn't put it down.

—— Dan Heath, co-author of the New York Times bestseller Made to Stick

Well-researched, wildly entertaining, and thought-provoking. In The Captain Class, Sam Walker presents compelling narratives about the secret ingredient to the greatest teams of all time – and quickly has the reader reexamining long-held beliefs about leadership and the glue that binds winning teams together.

—— Theo Epstein, president of baseball operations for the Chicago Cubs

The examples in Walker's book are striking. There’s a temptation for captains to conform to the accepted stereotype of what a heroic leader should be. Walker’s book utterly—and rightly in my view—dispels that notion. The leaders he analyses were the opposite of what you might imagine a leader to be.

—— Mike Atherton, former captain, England cricket team

The most fabulous book on freakish sporting success and leadership traits commonly shared across the greatest teams of all time. I thoroughly recommend it.

—— Rich Buchanan, Performance Director, Swansea City FC

If there is a blunter, more opinionated, faster-talking expert on the Internet than Scott Galloway, I haven’t come across him. Or her.

—— Phillip Elmer-DeWitt , Fortune

[Cialdini] argues that the content of an advertisement or selling strategy is less important than the context. You can try to improve your core pitch as much as you like, but if you haven’t paid attention to background circumstances (such as the film people were watching at the time), you won’t get anywhere.

—— Matthew Syed , The Times

Cialdini, author of the best-selling Influence, returns with a book that points out how setting the scene for your audience — “pre-suading” them — is as important as the message itself.

—— Best Books of 2016 , Financial Times

Cialdini's classic work, Influence, added some real science to the art of sales and marketing. In this sequel, he extends his original work and reveals how the human mind works in buying situations. Essential stuff.

—— Best Sales and Marketing Book of the Year , Inc.

Builds on [Cialdini's] pioneering text Influence, which was released in 1984 and sold three million copies worldwide . . . Introduces the idea of timing to the ideas of Influence and pushes them into the digital age.

—— Independent

Pre-Suasion is packed with new research, tactics and insights . . . An instant classic.

—— Entrepreneur

Exhaustively reviews the research not on how to influence others but on how to make people ready to be influenced . . . Compelling.

—— Wall Street Journal

Robert Cialdini is perhaps the foremost expert on effective persuasion . . . The book provides a vast catalogue of research and techniques, many of them marketing related.

—— Harvard Business Review

[Both a] work of cutting-edge scholarship and an insightful guide to the strange working of the human mind, Pre-Suasion packs a good punch for business leaders who want to understand their customers.

—— Belfast Book Review
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