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The Apple Revolution
The Apple Revolution
Oct 31, 2024 8:55 PM

Author:Luke Dormehl

The Apple Revolution

On 26 May, 2010 Apple Inc. passed Microsoft in valuation as the world's largest technology company. Its consumer electronic products - ranging from computers to mobile phones to portable media devices, not to mention its iTunes, iBook and App Store - have influenced nearly every facet of our lives, and it shows no sign of slowing down. But how did Apple - a company set up in the back room of a house by two friends, and one that always marketed itself as the underdog - become the marketplace leader (and the world's second largest company overall), and is it a good thing to have one company hold so much power?

In The Apple Revolution Luke Dormehl shares the inside story of how Apple Inc. came to be; from the formation of the company's philosophies and user-friendly ethos, to the "iPod moment" and global domination, leaving you with a deep understanding of how it was created, why it has flourished, and where it might be going next.

Reviews

What I loved about this book is that there’s no namby pamby fluffy stuff. It’s real practical business advice with simple ideas that you can put into action. ?Through telling his own story Nigel cuts to the chase and challenges your thinking as a business owner and helps you focus on the right things. I not only learnt loads–I enjoyed it too.

—— David Gough, Broyce Control, Wolverhampton

The “Botty Rules is like an entire Business School in one volume. Real practical advice from someone who has been there and done it. I learnt soooooooooo much. It was a kick up the ass as well!

—— David Costa, Flowers Unlimited, Brighton

If you’re in business you’d be stupid not to read “The Botty Rules”. It’s inspirational, educational and bloody useful. Loved it.

—— David Robinson, Up the Garden Path, Lichfield

This has been a remarkable few months for books about the coffee trade – and the latest is one of the most revealing and the most unusual ... A fascinating exposition of African history, sociology and business

—— Broughton's Coffee House

With sharp analysis and hard facts, he outlines the structural imbalances surrounding trade from Africa ... This book about good coffee is a good read

—— Harriet Lamb, Fairtrade International CEO , Management Today

The book is full of Rugasira’s vivid character, argumentative and big-hearted, dismantling the agendas of NGOs, dwelling on the historical context of poor government and corruption, detailing the ways in which real change in Africa is still an ambition rather than a reality

—— Tim Adams , Guardian

Here are useful lessons for any young African businessperson

—— Africa Report

A really refreshing guide by somebody who has made a fair amount of money following his own advice. An excellent book... Highly recommended

—— Irish Independent

Very few people have had more impact than Luke Johnson

—— Peter Harden, founder, Harden’s Restaurant Guides

An engaging and useful read

—— Financial News

Provocative and worth reading

—— Michael Spencer, founder and Chief Executive, ICAP

A fascinating glimpse behind Apple's famously closed doors, taking the reader inside the inner sanctum and sneaking a peek at the marketing meetings presided over by Jobs

—— PC Advisor
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