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The Art of the Start 2.0
The Art of the Start 2.0
Oct 2, 2024 6:28 PM

Author:Guy Kawasaki,Paul Boehmer

The Art of the Start 2.0

Brought to you by Penguin.

Fully revised and expanded for the first time in a decade, The Art of the Start 2.0 now features Guy Kawasaki's advice on the tools which make it easier than ever to get established - including social

media, crowdfunding and cloud computing.

Whether you're an aspiring entrepreneur, own a business, or want to get more entrepreneurial within any organisation, this book will help you make your crazy ideas stick. It's an adventure that's more art than science - the art of the start.

© Guy Kawasaki 2015 (P) Penguin Audio 2022

Reviews

The Art of the Start 2.0 is the ultimate entrepreneurship handbook. Kawasaki's generous wisdom, tips, and humour reflect his successes and failures. We can all benefit from his insights

—— Arianna Huffington, president and editor in chief, Huffington Post

A successful entrepreneur requires three things: a garage, an idea, and this book - Guy's irrepressible guide to the raw essentials of life in a young company

—— Michael Moritz, Sequoia Capital

This is a delightful, complete, and consummately practical entrepreneur's handbook. Every person who wants to start a business should read it

—— Clayton Christensen, author of 'The Innovator's Dilemma'

Anyone trying to change the world should read The Art of the Start

—— Wendy Kopp, founder of Teach for America

This is a must-read book for every entrepreneur

—— Mark Cuban, owner of the Dallas Mavericks and star of Shark Tank

Thank heavens that Guy Kawasaki has seen fit to rejig his entrepreneurs' bible. A sound guide for running a business from start to middle.

—— The Times

Stunning ... Odell approaches time in a way I've only seen previously in science fiction [and] this expansiveness, both thematic and formal, is what makes Odell's writing so valuable and unique. ... It is, ultimately, an extraordinarily good thing that Odell's work exists in the world

—— Irish Times

Fiercely generous ... invites us to exit the superhighways and explore the scenic detours, byways, rebel camps, the other visions of who we can be while reminding us that slowness can yield more than speed

—— Rebecca Solnit, author of Orwell's Roses

Odell has gifted us a way to move through this intertidal moment by reclaiming our more intuitive, felt experience of the passage of time. ... A beautiful, clarifying, and surprisingly reassuring literary triumph

—— Douglas Rushkoff, author of Present Shock

Saving Time is about what it means to be on the clock, personally, politically and existentially. The book's writing glows. Reading this book is like being in the company of a particularly thoughtful friend: Odell shows you the truths of the structures you inhabit and then, warmly, attempts to protect you from your own nihilism

—— Alissa Quart, author of Bootstrapped

From the vast sweep of geological time to incremental seasonal changes observed on a single branch in a local park, this potently mysterious book explores the ways in which we might begin to challenge the cramped temporal confines of our modern lives

—— Helen Gordon, author of Landfall

By now a legend thanks to the simple but impactful wisdom of her first book, How to Do Nothing, Jenny Odell furthers her argument for escaping the so-called attention economy. ... This follow-up promises to be as satisfying, optimistic, and enrapturing as Odell's original bestseller

—— Elle

An intriguing look into our attitudes to time ... striking

—— Guardian

A scintillating and important meditation on the notion of time

—— Times Literary Supplement

A powerful critique of the way we conceive of time in the modern, industrial world ... striking ... Odell calls for a way of living that is less extractive, less dependent on domination, and less about the human self

—— Guardian

The bestselling author of How to Do Nothing ... returns with another urgent examination of modern life

—— i-D

A moving and provocative game changer

—— Publishers Weekly

In a work both magisterial and elliptical, Odell takes on the concept of 'time' from every conceivable angle ... This is both an irresistible big-idea book an a guide to rethinking a burning world

—— LA Times

A penetrating, provocative investigation into the subject of time - how to understand and live with it - on both an individual and societal level ... impressive

—— Shelf Awareness

Temporal structure has its comforts, particularly following a tumultuous three years ... That yo-you effect [of the last few years] drew me to Saving Time, Jenny Odell's sharp book tracing the cultural forces that shape our conception of time

—— Laura Regensdorf, Vanity Fair

Odell fights to provide us with an alternative way to experience the time we have

—— i Paper

Ambitious ... a pleasure to read ... thought-provoking

—— New Scientist

A sweeping yet personal challenge to assumptions Western society makes about the relationships between individuals and the finite hours in a given day

—— Time Magazine

Odell argues convincingly that our daily experience is dominated by the corporate clock that so many of us contort ourselves to fit inside

—— Irish Independent

The best beach read of the year ... Read it, and then think deeply about how you are reading your own time

—— The Media Leader

Odell's latest book, Saving Time, is great at analysing where a lot of our notions about how to use our time came from (hint: capitalism).

—— RTE Ireland

One of President Barack Obama's 'Favourite books of 2019'

—— President Barack Obama on How To Do Nothing
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