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The Automatic Customer
The Automatic Customer
Nov 15, 2024 9:29 AM

Author:John Warrillow,Don Hagen

The Automatic Customer

Brought to you by Penguin.

In The Automatic Customer, John Warrillow provides the essential blueprint for turning your customers into subscribers

The lifeblood of your business is repeat customers. But customers can be fickle, markets shift and competitors are ruthless. So how do you ensure a steady flow of business? The secret - no matter what industry you're in - is finding and keeping automatic customers.

These days virtually anything you need can come through a subscription. Far beyond Spotify and Netflix, companies in nearly any industry, from home contractors to florists, can build subscriptions into their business.

Subscription is the key to increasing cash flow, igniting growth and boosting the value of your company. Whether you want to transform your entire business into a recurring revenue engine or just pick up an extra 5 per cent of sales growth, The Automatic Customer will be your secret weapon.

'Read, apply and watch your bank deposits grow every month' Chris Guillebeau, bestselling author of The $100 Startup

'If you have a business, or are thinking about starting one, this book will be the best investment you've ever made' Bo Burlingham, editor-at-large of Inc. and author of Small Giants and Finish Big

© John Warrillow 2016 (P) Penguin Audio 2022

Reviews

Read, apply and watch your bank deposits grow every month

—— Chris Guillebeau, bestselling author of The $100 Startup

If you have a business, or are thinking about starting one, this book will be the best investment you've ever made

—— Bo Burlingham, editor-at-large of Inc. and author of Small Giants and Finish Big

Time Wise is bursting with actionable ideas on how to use your time better. If you want to make the time you spend at work more productive, focused and fruitful, Time Wise is a must-read.

—— Nir Eyal, author of INDISTRACTABLE

Lots of people talk about spending time wisely, but Amantha Imber is my favourite: more to the point, more real and a lot more fun. Read this book!

—— Jake Knapp, bestselling author of SPRINT and MAKE TIME

Amantha's laser-like focus on productivity is such a helpful tool.

—— Mia Freedman, co-founder, Mamamia Media Company

If you value your time, then use it wisely by reading this book. I guarantee it will be time well spent.

—— Tim Kendall, former President of Pinterest

Time is one of our most precious resources. I challenge you to read this book and NOT find practical and useful ways to use yours more wisely.

—— Daniel H. Pink, New York Times bestselling author of WHEN, DRIVE and TO SELL IS HUMAN

Amantha's expertise and wide range of knowledge she has gathered through her podcast comes to life on these pages. Time Wise is full of practical and easy-to-apply tips and tricks from industry leaders that can be applied to any individual trying to live a more productive, happier life as a parent, worker or manager - or all three.

—— Laura Mae Martin, Executive Productivity Advisor, Google

An incredibly useful and practical book. Amantha nails the detail and helps you accomplish so much more from every single day. I wish I had read it years ago.

—— Sandra Sully, journalist and presenter

[An] exciting account... provides finely observed portraits of the figures behind the aerospace companies...offers a fresh look at the new space race, and Vance's feels-like-you're-there storytelling captures the "spectacular madness" of the moonshots. It's The Right Stuff for the silicon age

—— Publishers Weekly (starred review)

[An] energetic account...[Vance] ably captures 'the spectacular madness of it all.' With enthusiasm and solid research, this book is an entertaining, informative look at cutting-edge technology

—— Kirkus

Ashlee Vance writes about a new kind of space race marked by private companies launching rockets and putting a massive number of satellites into orbit. The characters behind this new fight to dominate the skies are just as interesting as the ones [Tom] Wolfe wrote about decades ago . . . Vance's behind-the-scenes access to the companies helps explain the challenges the private space industry faces and propels the book along as he describes failed rocket launches and globe-trotting investors

—— Associated Press

One of the best books ever written about NewSpace . . . An incredibly entertaining account of today's space industry . . . Well-written and thrilling . . . When the Heavens Went on Sale is a timely read that introduces readers to the exciting business of launching small satellites. The space-based economy is just getting started

—— National Space Society

Well-researched and insightful . . . An excellent addition to science or biography collections

—— Library Journal

A fascinating read about an emerging, rapidly changing industry . . . If, for any reason, you thought the people in the space industry were boring, When the Heavens Went on Sale will make it clear they far from it

—— The Space Review

The book chronicles an enthralling Wild West of ego, idealism, and regulation-skirting greed, where soaring dreams are weighed down by economics and physics. CEOs, investors, engineers, and welders alike are smitten, but their efforts yield mostly pedestrian tools that track cargo ships, measure crop growth, or make phone calls. Still, the projects keep multiplying. "Something about space," Vance writes, "allows humans to perceive themselves as being part of a timeless story and casting their lot in with the infinite

—— Harvard Business Review

Full of colorful people, risky investments, and teachable explosions, Vance's book is fascinating

—— Philadelphia Inquirer

In a work both magisterial and elliptical, Odell takes on the concept of 'time' from every conceivable angle ... This is both an irresistible big-idea book an a guide to rethinking a burning world

—— LA Times

A penetrating, provocative investigation into the subject of time - how to understand and live with it - on both an individual and societal level ... impressive

—— Shelf Awareness

Temporal structure has its comforts, particularly following a tumultuous three years ... That yo-you effect [of the last few years] drew me to Saving Time, Jenny Odell's sharp book tracing the cultural forces that shape our conception of time

—— Laura Regensdorf, Vanity Fair

Odell fights to provide us with an alternative way to experience the time we have

—— i Paper

Ambitious ... a pleasure to read ... thought-provoking

—— New Scientist

A sweeping yet personal challenge to assumptions Western society makes about the relationships between individuals and the finite hours in a given day

—— Time Magazine

Odell argues convincingly that our daily experience is dominated by the corporate clock that so many of us contort ourselves to fit inside

—— Irish Independent

The best beach read of the year ... Read it, and then think deeply about how you are reading your own time

—— The Media Leader

Odell's latest book, Saving Time, is great at analysing where a lot of our notions about how to use our time came from (hint: capitalism).

—— RTE Ireland

One of President Barack Obama's 'Favourite books of 2019'

—— President Barack Obama on How To Do Nothing
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