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The Big Idea
The Big Idea
Oct 3, 2024 11:32 AM

Author:Donny Deutsch

The Big Idea

Based on the award-winning formula of his hugely popular nightly show on CNBC, Donny Deutsch's The Big Idea is a step-by-step guide for anyone who has ever dreamt of following through on creating their own business. From the 'Aha! Moment' to taking that all-important first leap, Deutsch cheers aspiring entrepreneurs along every step of the way. Starting with how to look for opportunities, through to keeping what you've created going and growing, each stage of the process is illustrated by an invaluable lesson learned by a leading entrepreneur.

With the author's irrepressible energy, enthusiasm and expertise providing the engine that drives this incredibly upbeat book, The Big Idea will provide the tools to tackle issues head on, and is the ideal how-to for entrepreneurs - from inventors to artists, marketers to producers, teenagers to retirees.

Reviews

Admirable stuff… I have no doubt Tough Calls will follow Leighton's On Leadership onto the bestseller charts. It deserves to … We need leaders of Leighton's simple, direct, analytical and visionary stamp to see our great corporations through. Tough Calls is a topical read indeed

—— Tim Waterstone , Management Today

Tough Calls should be compulsory reading for anyone aspiring to the boardroom. But, equally, it is a useful guide for leaders and decision-makers in many walks of life, from voluntary organizations to community councils

—— The Herald

There are many enjoyable moments in Allan Leighton’s latest book, Tough Calls

—— Independent

An engaging, very readable collection of business anecdotes from such luminaries as Sir Terry Leahy and Archie Norman

—— Business XL

Unlike many other authors in this field, [Allan Leighton] doesn’t try to bamboozle you with jargon or fancy theories; he tells it like it is

—— Asian Trader

Easy to read and very useful … Leighton’s literary walkabout generates excellent views, hypotheses and anecdotes, followed by sound conclusions

—— Cambridge Business

It is a warts and all book - the first ever penned by the subject himself... Branson bares his soul - and everything else - in a non-fiction blockbuster... a must-read...

—— Tom Rubython , Business Age

The findings are quite staggering. Many of the assumptions we have made about managing in these challenging times are questioned and often found wanting … The book really does provide a new prospective on leadership

—— Quality World magazine

Tim is Indiana Jones for the digital age. I've already used his advice to go spearfishing on remote islands and ski the best hidden slopes of Argentina. Simply put, do what he says and you can live like a millionaire.

—— Albert Pope, Derivatives Trading, UBS World Headquarters

This engaging book makes you ask the most important question that you will ever face: What exactly is it that you want out of work and life, and why? Tim Ferriss is a master of getting more for less, often with the help of people he doesn't even know, and here he gives away his secrets for fulfilling your dreams.

—— Bo Burlingham, Editor-at-Large, "Inc." magazine, Author of "Small Giants: Companies That Choose To Be Great Instead of Big"

Reading this book is like putting a few zeros on your income. Tim brings lifestyle to a new level-listen to him!

—— Michael D. Kerlin, McKinsey & Company Consultant to Bush-Clinton Katrina Fund, J. William Fulbright Scholar

Part scientist and part adventure hunter, Tim Ferriss has created a road map for an entirely new world. I devoured this book in one sitting-I have seen nothing like it.

—— Charles L. Brock, Chairman and CEO, Brock Capital Group, Former CFO, COO, and General Counsel, Scholastic, Inc., Former President, Harvard Law School Association.

Outsourcing is no longer just for Fortune 500 companies. Small and mid-sized firms, as well as busy professionals, can outsource their work to increase their productivity and free time for more important commitments. It's time for the world to take advantage of this revolution.

—— Vivek Kulkarni, CEO Brickwork India and former IT Secretary, Bangalore, Credited as the"techno-bureaucrat" who helped make Bangalore an IT destination in India

Tim is the master! I should know. I followed his rags to riches path and watched him transform himself from competitive fighter to entrepreneur. He tears apart conventional assumptions until he finds a better way.

—— Dan Partland, Emmy Award-Winning Producer"; American High, Welcome to the Dollhouse

The 4-Hour Workweek" is an absolute necessity for those adventurous souls who want to live life to its fullest. Buy it and read it before you sacrifice any more!

—— John Lusk, Group Product Manager, Microsoft World Headquarters

If you want to live your dreams now, and not in 20 or 30 years, buy this book!

—— Laura Roden, Chairman of the Silicon Valley Association of Start-up Entrepreneurs, Lecturer in Corporate Finance, San Jose State University

With this kind of time management and focus on the important things in life, people should be able to get 15 times as much done in a normal work week.

—— Tim Draper, Founder, Draper Fisher Jurvetson, Financiers to innovators including Hotmail, Skype, and Overture.com

Tim Ferriss's book is about gaining the courage to streamline your life
... But even more than that, it challenges the reader to seriously consider an essential-yet rarely asked-question: What do you really want from life?

—— Rolf Potts, Author of "Vagabonding" and Travel Columnist for Yahoo! News

Tim has done what most people only dream of doing. I can't believe he is going to let his secrets out of the bag. This book is a must read!

—— Stephen Key, Top Inventor and Team Designer of Teddy Ruxpin, Lazer Tag, Consultant to "American Inventor"
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