Home
/
Non-Fiction
/
The Challenger Sale
The Challenger Sale
Nov 2, 2024 1:35 PM

Author:Matthew Dixon,Brent Adamson,Matthew Dixon,Brent Adamson

The Challenger Sale

Brought to you by Penguin.

THE INTERNATIONAL BESTSELLER: OVER HALF A MILLION COPIES SOLD

Matthew Dixon and Brent Adamson share the secret to sales success: don't just build relationships with customers. Challenge them!

What's the secret to sales success?

If you're like most business leaders, you'd say it's fundamentally about relationships - and you'd be wrong. Matthew Dixon, Brent Adamson, and their colleagues at CEB have studied the performance of thousands of sales reps worldwide.

Their conclusion? The best salespeople don't just build relationships with customers. They challenge them.

Any sales rep, once equipped with the tools in this book, can drive higher levels of customer loyalty and, ultimately, greater growth. And this book will help them get there.

______________

'If you wish to become a better sales person, buy and read this book and when you have finished buy The Challenger Customer and read that!' Amazon Reader Review

'I have been in enterprise software sales for 6 years and can relate to so many scenarios described in the book. I have already noticed significant results and improvements' Amazon Reader Review

© Matthew Dixon and Brent Adamson 2012 (P) Penguin Audio 2022

Reviews

Read it, think about it, implement it. You, and your organization, will be glad you did

—— Professor Neil Rackham, author of SPIN Selling

"The Challenger Sale breaks the winning elements of this powerful approach into a set of teachable skills that can take even a top sales team to a new level of results delivery

—— Dan James, former chief sales officer, DuPont

'This is a must-read book for every sales professional. The authors' groundbreak­ing research explains how the rules for selling have changed-and what to do about it. If you don't want to be left behind, don't miss this innovative book that provides the new formula for selling success

—— Ken Revenaugh, vice president, sales operations, Oakwood Temporary Housing

'Groundbreaking, timely, and disciplined research presented in a way that is both intuitive and completely actionable. It has already had an impact on our organization by creating a customer lens that enhanced our sales recruiting, hiring, training and deployment

—— Jeff Connor, senior vice president and chief growth officer, ARAMARK Global Food, Hospitality and Facility Services

'The Challenger Sale shows you how to maintain control of the complex sale. The output of this superbly researched body of work is that you will know how to better differentiate your organization, your offering and yourself in the mind of the customer'

—— Adrian Norton, vice president, sales, Reckitt Benckiser Pharmaceuticals

'There is a healthy dose of constructive tension throughout this brilliant book. Tension that will bring insight and clarity into how customers buy today and how your sales team must sell. If you are seeking to raise the bar in your sales orga­nization, The Challenger Sale is a must-read'

—— Tom Meek, vice president, sales, Henkel Adhesives Technologies

The most important advance in selling for many years.

—— Neil Rackham, author of SPIN Selling

JUNE'S BOOK OF THE MONTH: Exceptional ... a riveting and revelatory work.

—— Caroline Sanderson , The Bookseller

A superb work providing the reader with a truly authentic judicial insight into the human stories and legal and forensic framework that constitute today's criminal trials of those accused of unlawfully killing another human being. It is permeated too with clearsighted analysis of the backstory to such killings, whether that be the pull of street gangs, the blight of domestic violence, the tragedy of death on our roads or the infliction of violence said to have been caused by mental illness or the ill temper of those with a disordered personality. The author's wit and wisdom deserve as wide an audience as possible.

—— His Honour David Radford

A very rare gem. An author who uses hindsight to contemplate foresight whilst generating genuine insight. The book is written with authority, humility and compassion. Compellingly clever and sharply honest.

—— Professor Dame Sue Black

Lifts the lid on what it's like to dispense justice ... a gripping insight ... beautifully crafted ... grim tales lifted by humour and honesty.

—— The Times

This is a brilliant book. It tells the stories of six different types of homicide case coming before an Old Bailey judge, vivid, compelling, tragic and sometimes funny about the barristers. It makes a compelling case for prevention before cure - and, by the way, for more women judges!

—— Rt Hon Lady Hale DBE, Former President of the Supreme Court of the United Kingdom

Who hasn't wanted to be a judge and sit and deliver verdicts on all those evil people who do the most appalling things to other people - more often than not, members of their own family, or to someone that they know. You might think again after reading Unlawful Killings which will make you question all the fundamentals that you've come to take for granted about offenders, the crimes that they commit - especially murder - and the punishment they deserve. It will also make you think again about our judges and I for one was left gladdened that we have someone of this quality assessing what was right and what was wrong. A page turner that will leave you wanting to know more.

—— Emeritus Professor David Wilson Author of My Life with Murderers

With compassion, wisdom, sardonic humour and a novelistic skill with pace and words, this is a breakthrough in expressing heinous crime from the position of one who had the fearful job of ruling upon it.

—— Philip Mould , Philip Mould & Company

Wendy Joseph's career as a leading criminal barrister and High Court judge at The Old Bailey has given her unparalleled insight and understanding of crime and the working of the criminal mind. In this remarkable book she sets out in clear, dispassionate and forensic detail the twists and turns of six very different trials, not only revealing the intense human tragedy behind these stories but also the lives of the people who are integral to the court process, be it QC, barrister, clerk, witness or jury.
Fast-moving, hugely absorbing and at times emotionally draining, Wendy Joseph is a born storyteller for whom a complete understanding of the law and how it applies to deeply harrowing and disturbing murder cases never wavers.

—— John Benjamin

Her writing is characterized by analytical precision, but it is also a book of great empathy and urgency... A fine book.

—— Jonathan Buckley , TLS

Packed full with amazing examples

—— Jeremy Vine, BBC Radio 2

Colossal, costly disasters could be averted if those holding the purse strings read this book

—— The Times
Comments
Welcome to zzdbook comments! Please keep conversations courteous and on-topic. To fosterproductive and respectful conversations, you may see comments from our Community Managers.
Sign up to post
Sort by
Show More Comments
Copyright 2023-2024 - www.zzdbook.com All Rights Reserved