Read it, think about it, implement it. You, and your organization, will be glad you did

"The Challenger Sale breaks the winning elements of this powerful approach into a set of teachable skills that can take even a top sales team to a new level of results delivery

'This is a must-read book for every sales professional. The authors' groundbreak­ing research explains how the rules for selling have changed-and what to do about it. If you don't want to be left behind, don't miss this innovative book that provides the new formula for selling success

'Groundbreaking, timely, and disciplined research presented in a way that is both intuitive and completely actionable. It has already had an impact on our organization by creating a customer lens that enhanced our sales recruiting, hiring, training and deployment

'The Challenger Sale shows you how to maintain control of the complex sale. The output of this superbly researched body of work is that you will know how to better differentiate your organization, your offering and yourself in the mind of the customer'

'There is a healthy dose of constructive tension throughout this brilliant book. Tension that will bring insight and clarity into how customers buy today and how your sales team must sell. If you are seeking to raise the bar in your sales orga­nization, The Challenger Sale is a must-read'

The most important advance in selling for many years.

Liberty does not come easily. Many populations suffer from an ineffective state and are stuck in a cage of norms and traditions, of self-appointed chiefs, dispute adjudicators, guardians of souls and husbands turned tyrants. Others are subdued by a despotic Leviathan. In this highly original and gratifying fresco, Daron Acemoglu and Jim Robinson take us on a journey through civilizations, time and locations. Their narrow corridor depicts the constant and often unstable struggle of society to keep the Leviathan in check and of the Leviathan to weaken the cage of norms. A remarkable achievement that only they could pull off and that seems destined to repeat the stellar performance of Why Nations Fail

Conn laments the betrayal of the sport in a beguiling book – it’s absorbing and downright shocking

Comprehensive and thoroughly researched

Remarkable

David Conn pulls no punches in his account of Fifa’s crookedness

A chronicle of the history and scale of corruption which has haunted football for decades, with revealing portraits of the men at the centre of the organisation