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The Cheat Code
The Cheat Code
Oct 6, 2024 10:29 AM

Author:Brian Wong

The Cheat Code

Have you ever noticed that there are certain people who seem to move up just a bit faster than everyone else? Those rare people who are always a bit ahead of the curve, get noticed a bit more, and achieve their goals a bit more quickly than the rest of us? And have you ever noticed how much this small edge makes a massive difference to the trajectory of their careers?

24-year-old entrepreneur Brian Wong is one of these people, having graduated from college by age 18, having raised $24 million in venture capital to start his own company before he turned 25, and having grown that company into a global mobile advertising giant in just 4 years. His secret? The Cheat Code.

Wong believes that most people -- even creative people -- have a tendency to follow a script; to do things the way others do them simply because that way works. But therein lies the secret at the heart of the Cheat Code:

Anyone can easily shortcut his or her way to success, simply by going slightly off script; by doing things just a little differently from everyone else.

Here, Wong unlocks the power of the Cheat Code through 71 bite-sized and virtually effortless short-cuts you can use to get a leg up on the competition, get noticed, and accelerate your success. For example:

Cheat #7: Don't Ask – Announce

Cheat #16: Know Your Superpower!

Cheat #32: Make Boldness Your Genius

Cheat #47: Know Who's the Boss

Cheat #55: Focus on What Won't Change

Cheat #71: Imagine, What If?

No matter where you aspire to go in your life or career, THE CHEAT CODE will help get you there - faster.

Reviews

There's a lot of advice out there about how to get attention for yourself and your ideas, but this is the best one I know of that offers such simple tools for cutting through all the noise to stand out from the pack. In The CHEAT CODE, Brian Wong inspires us to be bold, be a trailblazer, and above all, be ourselves. I cannot think of any better advice for anyone looking to authentically rise above the rest.

—— Daymond John, FUBU founder and author of the New Times bestseller, The Power of Broke

The Cheat Code is an essential tool for those looking to discover a better version of themselves.

—— Tony Hsieh, NY Times bestselling author of Delivering Happiness and CEO of Zappos.com, Inc.

With The Cheat Code, Brian Wong has created a great resource for anyone looking to make their mark in any industry. With chapters like "Cheat 17: Be a Follower" and "Cheat 49: Get a Trademark Haircut" Brian's managed to combine meaningful, actionable advice with charming and self-effacing style for a truly entertaining read. I can't recommend The Cheat Code enough.

—— Keith Ferrazzi, author of the #1 NY Times Bestseller Who's Got Your Back and Never Eat Alone

In today’s noisy world, it is essential to stand out from the crowd to generate success quickly. The Cheat Code is just what the title implies: a shortcut to getting a leg up on the competition by helping others see the best and boldest version of you. The tools to accelerate your career and build your unique brand are right here in this book.

—— Linda Boff, Chief Marketing Officer, General Electric

The Cheat Code is a wonderful collection of creative insights and life-hacks - many of which I use on a daily basis.

—— Pete Cashmore, Founder and CEO of Mashable

Brian Wong “kiips” his advice simple and engaging. He knows his superpower and shares valuable lessons that will allow you to take off quickly toward a fun filled and empowered life and career. Regardless of your age, stage or level, you will find The Cheat Code worth your time. Really!!!

—— Julie Washington, Former Chief Marketing & Innovation Officer, Jamba Juice

The best book I've read yet on how to scale an early stage start-up

—— Lesley Eccles, FanDuel

An essential playbook for business leaders

—— Director Magazine

Hacking Growth is the definitive guide to building authentic, sustainable, compounding growth for your company. If you want to know how proven growth practitioners at fast-growing companies do what they do-- pick up this book

—— Annabell Satterfield, Growth Mentor, 500 Startups

Every tribe needs a leader, and in Growth Hacking, Sean Ellis and Morgan Brown have demonstrated (once again) their right to the title ... Hacking Growth is more than a playbook, it's a guide to reset how you think about creating long term value for customers and your business

—— Simon Dance, Head of SEO (EU) at Amazon

No stone is left unturned … Cialdini builds a convincing and lushly written case

—— People Management

His trove of findings and case studies covers how our focal points determine who we see as influential

—— Nature

[Cialdini] argues that the content of an advertisement or selling strategy is less important than the context. You can try to improve your core pitch as much as you like, but if you haven’t paid attention to background circumstances (such as the film people were watching at the time), you won’t get anywhere.

—— Matthew Syed , The Times

Cialdini, author of the best-selling Influence, returns with a book that points out how setting the scene for your audience — “pre-suading” them — is as important as the message itself.

—— Best Books of 2016 , Financial Times

Cialdini's classic work, Influence, added some real science to the art of sales and marketing. In this sequel, he extends his original work and reveals how the human mind works in buying situations. Essential stuff.

—— Best Sales and Marketing Book of the Year , Inc.

Builds on [Cialdini's] pioneering text Influence, which was released in 1984 and sold three million copies worldwide . . . Introduces the idea of timing to the ideas of Influence and pushes them into the digital age.

—— Independent

Pre-Suasion is packed with new research, tactics and insights . . . An instant classic.

—— Entrepreneur

Exhaustively reviews the research not on how to influence others but on how to make people ready to be influenced . . . Compelling.

—— Wall Street Journal

Robert Cialdini is perhaps the foremost expert on effective persuasion . . . The book provides a vast catalogue of research and techniques, many of them marketing related.

—— Harvard Business Review

[Both a] work of cutting-edge scholarship and an insightful guide to the strange working of the human mind, Pre-Suasion packs a good punch for business leaders who want to understand their customers.

—— Belfast Book Review
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