Author:Andrew Chen
'A true Silicon Valley insider' Wired
Why do some products take off? And what can we learn from them?
The hardest part of launching a product is getting started. When you have just an idea and a handful of customers, growth can feel impossible. This is the cold start problem.
Now, one of Silicon Valley's most esteemed investors uncovers how any product can surmount the cold start problem - by harnessing the hidden power of network effects. Drawing on interviews with the founders of Uber, LinkedIn, Airbnb and Zoom, Andrew Chen reveals how any start-up can launch, scale and thrive.
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'Chen walks readers through interviews with 30 world-class teams and founders, including from Twitch, Airbnb and Slack, to paint a picture of what it takes to turn a start-up into a massive brand'TechCrunch
'Articulates the stages that every product must go through to be successful . . . and illustrates what companies need to do to achieve them'Forbes
A true Silicon Valley insider
Chen walks readers through interviews with 30 world-class teams and founders, including from Twitch, Airbnb and Slack, to paint a picture of what it takes to turn a start-up into a massive brand
—— TechCrunchArticulates the stages that every product must go through to be successful . . . and illustrates what companies need to do to achieve the
—— ForbesThe marketing genius behind Nike . . . Greg Hoffman has inspired me tremendously.
—— Steven Bartlett, author of HAPPY SEXY MILLIONAIRESo inspirational . . . I couldn't put it down.
—— Chris EvansThis is the ultimate playbook to unleash creativity in any team - and in turn effect real, transformative change for you and your company.
—— Jake Humphrey, author of HIGH PERFORMANCEAn unforgettable account of a man and a business that never had to try to be someone else's idea of cool - because they had already defined it themselves.
—— Rory Sutherland, Vice-Chairman, Ogilvy and author of ALCHEMYIn this brilliant book, Greg Hoffman draws on a lifetime of experience at Nike to reveal how any team can make brand connections stronger . . . A must-read for any marketer, businessperson or creative.
—— Nir Eyal, author of HOOKED and INDISTRACTABLEReading this book made me smile in my soul, proving that creativity, community and empathy has created one of the greatest brands of our lifetime.
—— Mary PortasFilled with remarkable stories . . . A distinctive framework that will help marketers and creatives connect with their audiences like never before.
—— Professor Jonah Berger, Wharton Business School, author of CONTAGIOUSUsing graphic storytelling, Everyday Superhero conveys the kind of horror-movie work atmosphere characteristic of old-mindset organizations and opens the appetite to a set of powerful tools that puts people first and thus activates the leadership shifts that make change happen. Follow them carefully! A highly recommended read!
—— Eduardo P Braun, Author of People First LeadershipTony O'Driscoll is an intellectual can of whoop ass! He does more than transform corporate culture. He transforms everyone he meets. Everyday Superhero shows you how to unlock this superpower in yourself
—— Jonathan Brill, Author of Rogue WavesOne of the best books ever written about NewSpace . . . An incredibly entertaining account of today's space industry . . . Well-written and thrilling . . . When the Heavens Went on Sale is a timely read that introduces readers to the exciting business of launching small satellites. The space-based economy is just getting started
—— National Space SocietyWell-researched and insightful . . . An excellent addition to science or biography collections
—— Library JournalA fascinating read about an emerging, rapidly changing industry . . . If, for any reason, you thought the people in the space industry were boring, When the Heavens Went on Sale will make it clear they far from it
—— The Space ReviewThe book chronicles an enthralling Wild West of ego, idealism, and regulation-skirting greed, where soaring dreams are weighed down by economics and physics. CEOs, investors, engineers, and welders alike are smitten, but their efforts yield mostly pedestrian tools that track cargo ships, measure crop growth, or make phone calls. Still, the projects keep multiplying. "Something about space," Vance writes, "allows humans to perceive themselves as being part of a timeless story and casting their lot in with the infinite
—— Harvard Business ReviewFull of colorful people, risky investments, and teachable explosions, Vance's book is fascinating
—— Philadelphia Inquirer