Home
/
Non-Fiction
/
The Deviant's Advantage
The Deviant's Advantage
Oct 3, 2024 11:30 PM

Author:Ryan Mathews,Watts Wacker

The Deviant's Advantage

In The Deviant's Advantage, Ryan Mathews and Watts Wacker demonstrate how ideas create increasingly profitable markets as they move from The Fringe, to the Edge, to the Realm of the Cool, to the Next Big Thing, to Social Convention. The book tracks the products and people haunting the fringes of sex, science, art, language, faith, war and marketing, branding and macro-economics. Tomorrow's commercial success is an obsession in the mind of today's deviant. Las Vegas is a perfect example: it morphed from a bus stop in the desert to a neon 'Sin City' and finally into a family vacation destination. In 1945 a handsome, murderous sociopath called Benny 'Bugsy' Siegel decided to build a luxury gambling oasis in the desert. At the time, Las Vegas was a crossroads in the middle of the desert. Siegel understood the emerging desire for escape in the American psyche - and out of nothing, created what became an enormous gambling haven. Las Vegas has now transformed itself into a gigantic family-oriented theme park, albeit one with slots and roulette wheels. It's become a holiday destination for the entire family, not just a place that fathers sneak off to. Las Vegas moved from the Fringe (Bugsy's original vision), to the Edge (the first hotel), to the Realm of the Cool (where everyone wanted to go), to the Next Big Thing (where everyone went), to Social Convention.

Reviews

This little book will show you why women should run most corporations in America and maybe the entire country. Reading Nice will improve just about everything in your life and that's a promise

—— James Patterson

For my money, I would always rather make a deal with people I like who treat me well. If you want to discover the surprising power of nice, read this book. Memorise it. Use it. You'll be glad you did.

—— Donald Trump

Though a lively read, this is not a cutesy little bob-bon of a book. Well thought-out and crisply presented, it offers key principles, case studies and exercises to help make niceness habitual.

—— Publishers Weekly

St. Hilaire provides...interesting and useful methods for presenting ideas.... He's practical...though he very wisely recognizes how humans think and act. His anecdotes are apt and instructional..., and show how executives and others can present their thoughts in ways that are palatable to others without necessarily compromising or losing integrity.

—— Miami Herald

The result of Delves Broughton's time there is this funny and revealing insider's view, revealing precisely because he is genuinely fascinated by the world of business, and his fascination is infectious

—— The Sunday Times

He sets the scene brilliantly, capturing an essence of HBS that is part cult, part psychological morass, part hothouse... For anyone planning to attend this remarkable institution, Delves Broughton's book is invaluable... A quite brilliant book

—— Simon Heffer , Literary Review

Delves Broughton sketches out the Harvard curriculum and his fellow travellers with skill and wit... His work is a handy introduction for those who crave the mega-bucks and mega-power that HBS brings many of its graduates. But while it is not the kind of book that non-business readers will naturally reach for, it deserves a broader audience

—— The Times

A useful primer for anyone considering a similar path, or just curious as to how Harvard churns out all those gleaming little masters of the universe

—— Washington Post

A particularly absorbing and entertaining read

—— Financial Times

A cautionary tale for those who believe that the grass - and their future paycheck - would be greener if only they could jump the fence into the rarefied world of the Masters of Business Administration

—— New York Times

Original, clever, funny - and full of insights into one of the most influential insitutions in the world

—— George Osborne, Shadow Chancellor of the Exchequer

What They Teach You...' is a hilarious, perceptive and unflinching account of the strange world of Harvard Business School, its students and the wider world of business which they are set to dominate. It is the Liar's Poker of the MBA set. Destined to become a classic

—— Albert Read, General Manager of Conde Nast

Informative, wry, and well-written, this book will make rewarding and pleasurable reading for anybody wishing to understand why business is the way it is.

—— John Cassidy, staff writer for The New Yorker and author of Dot.Con

Kirkpatrick's amazing reporting details what happens when a hacker culture turns into a multi-billion-dollar firm. Mark Zuckerberg sought to maintain that hacker energy, and it's fascinating to hear what resulted

—— Chris Anderson, Editor of Wired and author of The Long Tail

Engrossing. . . . A detailed and scrupulously fair history of [Facebook]

—— Rich Jaroslovsky , Bloomberg Businessweek
Comments
Welcome to zzdbook comments! Please keep conversations courteous and on-topic. To fosterproductive and respectful conversations, you may see comments from our Community Managers.
Sign up to post
Sort by
Show More Comments
Copyright 2023-2024 - www.zzdbook.com All Rights Reserved