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The Electric Kool-Aid Acid Test
The Electric Kool-Aid Acid Test
Oct 10, 2024 12:17 AM

Author:Tom Wolfe,Jarvis Cocker

The Electric Kool-Aid Acid Test

Tom Wolfe's genre-defining magical mystery tour through the 1960s published in Vintage Classics for the first time to mark its fiftieth anniversary.

WITH AN INTRODUCTION BY JARVIS COCKER

In the summer of 1964, author Ken Kesey and his Merry Band of Pranksters set out on an awesome social experiment like no other. Blazing across America in their day-glo schoolbus, doped up and deep ‘in the pudding’, the Pranksters’ arrival on the scene – anarchic, exuberant and LSD-infused – would turn on an entire counter-culture, and provide Tom Wolfe with the perfect free-wheeling subject for this, his pioneering masterpiece of New Journalism.

'The Electric Kool-Aid Acid Test is not simply the best book on the hippies, it is the essential book...the pushing, ballooning heart of the matter' New York Times

Reviews

The Electric Kool-Aid Acid Test is not simply the best book on the hippies, it is the essential book...the pushing, ballooning heart of the matter

—— New York Times

A life-changer, a rabble-rouser, a mind-blower, a gathering of the tribes, a call to arms, a manifesto for a new society, a car repair manual, a fly-on-the-paisley-patterned-wall account of a cultural revolution – a masterpiece!

—— Jarvis Cocker

Electrifying

—— San Francisco Chronicle

An amazing book... A book that definitely gives Wolfe the edge on the nonfiction novel

—— The Village Voice

Every word seems placed with a care and a skill of contrivance... A major journalistic contribution to the future analysis of our own and America's strange period of this century

—— Guardian

You only had to look at him… or read such books as The Bonfire of the Vanities and The Right Stuff to know that Tom Wolfe was like no other

—— John Pye , The Scotsman

Journalism, it is said, is the first draft of history. Nobody exemplifies the dictum better than Wolfe, the cultural observer and social critic par excellence

—— Mick Brown , Daily Telegraph

Effortlessly, elegantly, Tom Wolfe bestrode both fiction and non-fiction… a style at once objective, subjective, and hallucinatory

—— Andy Martin , Independent

[Tom Wolfe’s] gleeful use of punctuation and italics, along with entertaining asides and neologisms that often quickly cemented themselves into the English lexicon, helped Wolfe stand out from other journalists

—— Guardian

[Wolfe] made literature fun and bores don’t like fun

—— Freddy Gray , The Catholic Herald

A Day-Glo book, illuminating, merry, surreal!

—— Washington Post

In this smart, sharply-argued book, Adam Alter lays out the evidence for a hidden danger in our lives: behavioural addiction. A fascinating read that will leave you enlightened — and alarmed

—— DANIEL PINK, author of DRIVE

Mixing the latest in behavioral science with briskly engaging storytelling, Adam Alter wakes us to an age-old problem that has found troubling new expression

—— TOM VANDERBILT, author of TRAFFIC

Fascinating, salutary.

—— Daily Telegraph

It brims with insightful studies and explains arcane concepts with great clarity. Alter is not afraid to brand the gods of Silicon Valley hypocrites and pushers who are keenly aware that their products wreck lives.

—— Janice Turner , The Times

Fascinating

—— Monica Costa , London Mums

A brilliant and important book

—— Techregister
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