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The End Of Globalization
The End Of Globalization
Oct 31, 2024 5:22 AM

Author:Alan Rugman

The End Of Globalization

Professor Alan Rugman is one of the world's leading academics in the field of international business and strategy. In The End of Globalization he argues that we are currently witnessing the end of globalization and draws on new research and analysis to argue that globalization never really happened anyway. Like Bartlett and Ghoshal's Managing Across Borders, this book is aimed at the market of practitioners and policy-makers, (not academics and theoreticians) showing them what the current state of the global economy means for them. Global business is dominated by the 500 largest multinational enterprises (MNEs) out of a total of 30,000 MNEs altogether. The 500 MNEs that are the engines of international business 'think regional and act local'. Using analysis drawn from world-leading companies, Professor Rugman looks in detail at the managerial implications of the end of globalization, including in-depth discussion of corporate strategies, organizational structures, and analytical methods.

Reviews

It really isn't about you. It's about your team, your customers, your community, and your legacy. Share this book with those you care about

—— Seth Godin, New York Times bestselling author of Linchpin

A manifesto for twenty-first-century leadership packaged in a fun and engaging story. Buy this book and get it in the hands of everyone in your company

—— Darren Hardy, publisher, Success magazine

This book captures the essence of life and leadership

—— John C Maxwell, New York Times bestselling author of The 21 Irrefutable Laws of Leadership

Meticulous, multi-angled and valuable ... Coll's prose sweeps the earth like an Imax camera

—— Dwight Garner , New York Times

A thorough, sobering study of the pernicious consolidation of Big Oil ... jaw-dropping reading

—— Kirkus Reviews

In this outstanding testament to the resilience of the human spirit, Ping takes readers on a journey both heartbreaking and inspiring. Ping's eloquent prose and remarkable attitude shine through in every word-and her compelling story will remind more than one reader to be thankful for what they have.

—— Publishers Weekly

Here are useful lessons for any young African businessperson

—— Africa Report

A really refreshing guide by somebody who has made a fair amount of money following his own advice. An excellent book... Highly recommended

—— Irish Independent

Very few people have had more impact than Luke Johnson

—— Peter Harden, founder, Harden’s Restaurant Guides

An engaging and useful read

—— Financial News

Provocative and worth reading

—— Michael Spencer, founder and Chief Executive, ICAP

A fascinating glimpse behind Apple's famously closed doors, taking the reader inside the inner sanctum and sneaking a peek at the marketing meetings presided over by Jobs

—— PC Advisor
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