Author:Tom Eisenmann,Robert Fass
Brought to you by Penguin.
The Survival Guide for Entrepreneurial Success from Harvard Professor, Tom Eisenmann
90% of all startups fail. But why?
For the past decade, this is a question that Tom Eisenmann has tried to answer. Focusing his research and his MBA class at Harvard University on the mistakes and missteps of entrepreneurs, for the first time, he reveals his findings, and - most importantly - how you can avoid them.
Eisenmann's fascinating, often counter-intuitive, advice debunks common Silicon Valley mythology including:
The False Promise: How early success, often based on extenuating factors, gives founders the misplaced confidence to expand.
The False Start: That the 'fail fast' mentality of many founders can mean launching before they're ready - wasting time and money.
The Audacity of Goals: Silicon Valley scoffs at moderatea mbitions but the more audacious your goals, the more can go wrong.
Drawing on case studies from startups around the world, in all shapes and sizes, The Fail-Safe Startup will show you how to analyse others' failure to ensure your success.
© Tom Eisenmann 2021 (P) Penguin Audio 2021
Eisenmann's book about failure, an inherent part of startup life, is actually a book about how to succeed. The stories and voices of entrepreneurs at all stages and of all stripes bring his frameworks and playbooks to life. Whether you're a first-time founder or looking to bring innovation into a corporate environment, Why Startups Fail is essential reading. As Tom says, creating something from nothing is a daring act. His wisdom and encouragement will give any reader the confidence to take the leap.
—— Eric Ries, CEO of LTSE and bestselling author of The Lean StartupLaunching and scaling a startup is like a game of chess: it requires laser focus, relentless prioritization and contingency strategies galore. I always wished there was a guidebook to help entrepreneurs avoid common pitfalls--on our way to wherever we're headed. Eisenmann has truly helped illuminate a path to success by shining a spotlight on common startup failure patterns. His insights are invaluable, whether you're just getting started, or you're eyeing your endgame.
—— Jenn Hyman, co-founder/CEO of Rent the RunwayIt's no secret that having a great idea isn't enough to guarantee your success as an entrepreneur. I see it all the time on Shark Tank: even the brightest, most driven founders with the most innovative ideas sometimes find themselves going down the wrong path and facing the decision of whether or not to close their business. The Fail-Safe Startup is the perfect roadmap that each entrepreneur needs to have in their back pocket to help them avoid those heartbreaking choices and continue to grow their business.
—— Daymond John, star of ABC's Shark Tank and bestselling author of The Power of BrokeOnce you start reading this book, you won't be able to put it down. Eisenman has masterfully explained why startups fail in a clear, thoughtful way. This is a must read for any entrepreneur, investor, or startup team member. By avoiding the biggest reasons companies fail, we will see more entrepreneurial success - which is something society needs more than ever.
—— Michelle Zatlyn, co-founder/CEO of CloudfareJenny Rogers effectively invented the art of executive coaching, and she's certainly done more than anyone to advance and professionalise it. Her remarkable new book inhabits a place between fiction, non-fiction and memoir. It's The Examined Life, Kitchen Table Wisdom, It's All in Your Head, Do No Harm, Love's Executioner and Let Me Not Be Mad all rolled into one. It's a revealing look back on three decades of fascinating encounters, an honest examination of the big questions that make us all tick and, above all, a generous, wise and incredibly moving testament to the power of compassion, acceptance and change
—— Oliver Rawlins - Vice President, Communications, NetflixJenny Rogers has done for coaching what Irving Yalom did for therapy: written a book full of moving stories that show the process, and the benefits
—— John-Paul Flintoff, author of A Modest Book About How To Give An Adequate SpeechCompelling and compassionate, comprehensive and challenging, the eighteen beautifully-written client histories show that coaching is concerned with big questions of love, authenticity, self-worth, autonomy, isolation, life-purpose and death. Coaching is about 'listening with exquisite attention, offering acceptance, challenge and kindness'
—— Dr John Raftery, former Vice Chancellor, London Metropolitan UniversityA fascinating insight into the lives of leaders and the challenges they bring to coaching, from one of the World's best executive coaches. Read this for a fly on the wall view of executive coaching
—— Professor Jonathan Passmore, Henley Business SchoolThis exceptional book brings together, in rare combination, deep and compassionate insight into individual psychology with a sophisticated understanding of working life in organisations. It will be a source of wisdom for managers everywhere, but also for anyone interested in human nature
—— Nicholas Spice, London Review of BooksUltimately, this is an honest and moving account of both client and coach experience. If you enjoyed Yalom's Love's Executioner, you may well enjoy this, and who knows, maybe one day this book will be regarded as the coaching equivalent of that classic text?
Funny and sharp, with great stories and wise and scientifically grounded advice, Jerks at Work is a life-saver for anyone who has to deal with difficult people at work-which includes just about everyone!
—— Paul Bloom, Professor of Psychology at the University of Toronto and author of The Sweet SpotIt's hard to believe that a book so insightful about how we can flourish at work is also this funny and raw.
—— Eli J. Finkel, Professor of Psychology at Northwestern UniversityIn this superb book, Gillian Tett - Editor-at-Large at the Financial Times - applies the lessons of her doctorate in anthropology to the world of business and, more generally, to social behaviour and trends . . . There are many reasons to read Anthro-Vision, but the most compelling is its liberation of [its] analysis from the often phoney and banal punch-ups of today's culture wars.
—— Matthew D'Ancona , TortoiseA really interesting read. Increasingly, businesses are understanding that we can change our attitudes to things - be better at managing people, managing ourselves, and become more profitable - if we do not take a myopic view of culture.
—— Nihal Arthanayake, BBC Radio 5 LiveFantastic . . . A wonderful book and I recommend it. It will help you think about the world differently, but it will also help you think about yourself differently. A very entertaining exercise in a kind of social and cultural mindfulness.
—— Matthew Taylor, Chief Executive, Royal Society of Arts , RSA Bridges to the FutureDeliberately listening to other people and taking on their perspective is a rare skill, and a powerful tool . . . For readers, this book offers something more valuable: the opportunity to consider how truly strange we all are.
—— New StatesmanWonderful . . . [on] that anthropological skill of looking at things from the outside.
—— Rory Sutherland, Vice Chairman, Ogilvy UK and author of AlchemyFull of examples that make you see work and business differently.
—— The Indicator , NPRA rattling good read . . . The book has loads of interesting vignettes about the use of anthropology, particularly in business.
—— Diane Coyle, Bennett Professor of Public Policy, University of CambridgeTett's examples of research are vivid, surprising and imaginative; their revelations are informative . . . Tett's book is lots of fun and could even create a few business converts to the anthropological cause.
—— Times Higher EducationIt's hard to argue with her common-sense case that companies should strive to take an outsider's view . . . Packed full of insight, this has the power to change minds.
—— Publishers WeeklyI cannot tell you how much I enjoyed reading this book . . . A terrific piece of work.
—— Thomas Friedman, author of THE WORLD IS FLAT and THANK YOU FOR BEING LATEA compelling, readable argument for the business value of anthropology.
—— Strategy + Business