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The Filter Bubble
The Filter Bubble
Oct 5, 2024 5:57 PM

Author:Eli Pariser

The Filter Bubble

Imagine a world where all the news you see is defined by your salary, where you live, and who your friends are. Imagine a world where you never discover new ideas. And where you can't have secrets.

Welcome to 2011.

Google and Facebook are already feeding you what they think you want to see. Advertisers are following your every click. Your computer monitor is becoming a one-way mirror, reflecting your interests and reinforcing your prejudices.

The internet is no longer a free, independent space. It is commercially controlled and ever more personalised. The Filter Bubble reveals how this hidden web is starting to control our lives - and shows what we can do about it.

Reviews

An illuminating flash-forward of what might be

—— Colin Fraser , Scotland on Sunday

Highlights an important and easily overlooked aspect of the internet's evolution that affects everyone who uses it

—— The Economist

Pariser is an excellent debunker of internet clichés... [he] comes as close as anyone has to explaining the misgivings that a lot of internet users feel

—— Christopher Caldwell , The Financial Times

A book designed to agitate us into awareness, because this may be the only way we can first discover and then burst the bubble... a polemic and warning

—— Brian Appleyard , The Sunday Times

Explains how insidious customization of the web is limiting our access to information, and narrowing rather than expanding our horizons

—— Observer

Well-written, thoroughly researched and informative . . . the possibilities become truly amazing - or, if you prefer, scary

—— Scotsman

Astonishing

—— Andrew Marr

Explosive

—— Chris Anderson

By explaining theories about the world, Cox and Forshaw show that the workings of the universe can be understood by us all

—— Fanny Blake , Woman & Home

There's been a lot of research over the past several years about how our habits shape us, and this work is beautifully described in the new book The Power of Habit.

—— David Brooks , The New York Times

If Duhigg is right about the nature of habits, which I think he is, then trying to get rid of these bad habits won't work. Instead, what is needed is to teach the managers to identify the cues that lead to these bad habits and rewards, and then learn alternative routines that lead to similar rewards, i.e. business and personal success.

—— Forbes

The Power of Habit is chock-full of fascinating anecdotes . . . how an early twentieth century adman turned Pepsodent into the first bestselling toothpaste by creating the habit of brushing daily, how a team of marketing mavens at Procter & Gamble rescued Febreze from the scrapheap of failed products by recognizing that a fresh smell was a fine reward for a cleaning task, how Michael Phelps' coach instilled habits that made him an Olympic champion many times over, and how Tony Dungy turned the Indianapolis Colts into a Super Bowl-winning team.

—— Los Angeles Times

There is a reason this book has been an international bestseller . . . I was hooked from the first page.

—— VIP Magazine

Written in a delectable prose that scatters flashes of poetry over a sardonic undertow of social comment, Edgelands is a lyrical triumph. On Britain’s grotty margins, the duo trace “desire paths” to find beauty and mystery in the rough darkness on the edge of town

—— Boyd Tonkin , Independent

Throw out your old atlas. The new version is here

—— Walter Kirn (author of UP IN THE AIR)

Kasarda ... and Lindsay convincingly put the airport at the centre of modern urban life

—— Economist

Highly recommended

—— Library Journal
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