Author:Scott Galloway
‘A fantastic, provocative book about where we are now and where we are going’ Phil Simon Huffington Post
Amazon, Apple, Facebook, and Google are the four most influential companies on the planet. Just about everyone thinks they know how they got there. Just about everyone is wrong.
For all that’s been written about the Four over the last two decades, no one has captured their power and staggering success as insightfully as Scott Galloway.
Instead of buying the myths these companies broadcast, Galloway asks fundamental questions:
- How did the Four infiltrate our lives so completely that they’re almost impossible to avoid (or boycott)?
- Why does the stock market forgive them for sins that would destroy other firms?
- And as they race to become the world’s first trillion-dollar company, can anyone challenge them?
In the same irreverent style that has made him one of the world’s most celebrated business professors, Galloway deconstructs the strategies of the Four that lurk beneath their shiny veneers. He shows how they manipulate the fundamental emotional needs that have driven us since our ancestors lived in caves, at a speed and scope others can’t match. And he reveals how you can apply the lessons of their ascent to your own business or career.
Whether you want to compete with them, do business with them, or simply live in the world they dominate, you need to understand the Four.
Scott Galloway’s The Four is a bareback ride upon the four horses of the economic apocalypse– Apple, Amazon, Facebook and Google. It is a timely exposition of the nature and concentration of power in the world today and, as a result, is much more than just a business book…The book contains more insights and provocative ideas than Amazon has Boeing 767s… My recommendation is to walk down to your local book store and buy this– or more likely, buy it on Amazon.
—— Tom Upchurch , WiredThe Four is a fantastic, provocative book about where we are now and where we are going.
—— Phil Simon , Huffington PostWell argued and accessible... refreshingly clear-eyed
—— Brad Stone, author of The Everything StoreFull of sharp insights and unconventional views
—— NatureThis analysis of the rise of Amazon, Apple, Faceboook and Google stands out because it adds significantly to the tide of criticism currently sweeping over Silicon Valley
—— Tristan Quinn , Times Literary SupplementWhen it comes to the digital age, Scott Galloway is Christopher Hitchens with an MBA, namely a brainy and fearless provocateur
—— James Warren , Vanity FairA big help in understanding how so many of us have come to completely rely on these tech giants — and what the future holds for other, less powerful companies.
—— Business Insider, Best Business Books of 2017Scott is a genius at engaging an audience in an intelligent, thoughtful, sometimes snarky and often humorous manner
—— Joanne Tombrakos , Huffington PostScott Galloway is honest, outrageous and provocative. This book will trigger your flight-or-fight nervous system like no other and in doing so challenge you to truly think differently.
—— Calvin McDonald, CEO of SephoraThis is that rare book that not only informs but entertains. You’ll never look at these four companies in the same way again
—— Jonah Berger, author of Contagious and Invisible InfluenceAs the power of technology’s biggest companies comes under more scrutiny, NYU business professor Galloway reveals how Amazon, Apple, Facebook, and Google built massive empires
—— Publishers Weekly, “The Top 10 Business Books of Fall 2017”If there is a blunter, more opinionated, faster-talking expert on the Internet than Scott Galloway, I haven’t come across him. Or her.
—— Phillip Elmer-DeWitt , FortuneIlluminating, judicious and lucid ... It will surely change the way you read the news and see the world.
—— Patrick West , Catholic HeraldAn essential read... incisive drilling into the culture of an ambitious, successful but also flawed company.
—— Car MagazineBe More Pirate is a call to our better natures, our more inventive, imaginative selves to rouse up and remake the world. It's time for the rebels in us all to re-emerge
—— Antony Mayfield , Founder and CEO of Brilliant NoiseA much needed call for more radical intention at the top. Be More Pirate is more useful, memorable and amusing than most leadership material I've seen, and I've pretty much seen the lot
—— Liam Black , CEO WavelengthBe More Pirate provides high-octane inspiration in the face of unprecedented disruption. Break open the rum and immerse yourself, because Be More Pirate is a holistic strategy for success in changing times
—— Sherilyn Shackell , Founder & CEO The Marketing Academy
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