Author:Chris Anderson
What happens when there is almost unlimited choice? When everything becomes available to everyone? And when the combined value of the millions of items that only sell in small quantities equals or even exceeds the value of a handful of best-sellers?
In this ground-breaking book, Chris Anderson shows that the future of business does not lie in hits - the high-volume end of a traditional demand curve - but in what used to be regarded as misses - the endlessly long tail of that same curve. As our world is transformed by the Internet and the near infinite choice it offers consumers, so traditional business models are being overturned and new truths revealed about what consumers want and how they want to get it.
Chris Anderson first explored the Long Tail in an article in Wired magazine that has become one of the most influential business essays of our time. Now, in this eagerly anticipated book, he takes a closer look at the new economics of the Internet age, showing where business is going and exploring the huge opportunities that exist: for new producers, new e-tailers, and new tastemakers. He demonstrates how long tail economics apply to industries ranging from the toy business to advertising to kitchen appliances. He sets down the rules for operating in a long tail economy. And he provides a glimpse of a future that's already here.
The Long Tail has helped to reinterpret our world
—— The TimesA smart, timely and oddly inspiring book
—— Time OutSnappily argued and thought-provoking
—— New YorkerCrammed with ideas and rich in the kind of quotations that have a way of giving you a jolt up the spine and lodging themselves in your brain.
—— Time OutThis elegantly written book is both a wake-up call and a positive inspiration for strategists and policymakers - alarming at times but also enjoyable.
—— Director MagazineAs I write this down, I'm struck - not for the first time - by the loftiness of Patel's outlook. The book in particular gives the impression he has somehow channelled the voice of God.
—— John Paul Flintoff , Sunday TimesBruce Bueno de Mesquita has demonstrated the power of using game theory and related assumptions of rational and self-seeking behavior in predicting the outcome of important political and legal processes. No one will fail to appreciate and learn from this well-written and always interesting account of his procedures
—— Kenneth Arrow, Nobel Prize-winning economist; Professor Emeritus, Stanford UniversityPredictioneer teaches us that we can predict how a conflict may be resolved if we carefully consider the incentives for all parties in the conflict. In an extraordinary range of applications, from ancient history to tomorrow's headlines, Bruce Bueno de Mesquita demonstrates the power of the game-theoretic approach
—— Roger B. Myerson, Nobel Prize-winning economist; Professor, University of ChicagoAn interesting account of how one can approach apparently diverse situations
—— BBC Focus MagazineInteresting
—— Sunday HeraldGoogled functions as a fine primer for anyone looking to get to a grip on the company's history and its repercussions on the current media landscape
—— Los Angeles TimesA sharp and probing analysis of the apocalyptic upheavels in the media and entertainment industries
—— Publishers WeeklyAbsorbing
—— ScotsmanTim is the master! I should know. I followed his rags to riches path and watched him transform himself from competitive fighter to entrepreneur. He tears apart conventional assumptions until he finds a better way.
—— Dan Partland, Emmy Award-Winning Producer"; American High, Welcome to the DollhouseThe 4-Hour Workweek" is an absolute necessity for those adventurous souls who want to live life to its fullest. Buy it and read it before you sacrifice any more!
—— John Lusk, Group Product Manager, Microsoft World HeadquartersIf you want to live your dreams now, and not in 20 or 30 years, buy this book!
—— Laura Roden, Chairman of the Silicon Valley Association of Start-up Entrepreneurs, Lecturer in Corporate Finance, San Jose State UniversityWith this kind of time management and focus on the important things in life, people should be able to get 15 times as much done in a normal work week.
—— Tim Draper, Founder, Draper Fisher Jurvetson, Financiers to innovators including Hotmail, Skype, and Overture.comTim Ferriss's book is about gaining the courage to streamline your life
... But even more than that, it challenges the reader to seriously consider an essential-yet rarely asked-question: What do you really want from life?
Tim has done what most people only dream of doing. I can't believe he is going to let his secrets out of the bag. This book is a must read!
—— Stephen Key, Top Inventor and Team Designer of Teddy Ruxpin, Lazer Tag, Consultant to "American Inventor"
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