Author:Chip Heath
From Chip and Dan Heath, the bestselling authors of Switch and Made to Stick, comes The Myth of the Garage ... and other minor surprises, a collection of the authors' best columns for Fast Company magazine. There are 16 pieces in all, plus a previously unpublished piece entitled 'The Future Fails Again'.
In Myth, the Heath brothers tackle some of the most (and least) important issues in the modern business world:
- Why you should never buy another mutual fund ('The Horror of Mutual Funds')
- Why your gut may be more ethical than your brain ('In Defense of Feelings')
- How to communicate with numbers in a way that changes decisions ('The Gripping Statistic')
- Why the 'Next Big Thing' often isn't ('The Future Fails Again')
- Why you may someday pay $300 for a pair of socks ('The Inevitability of $300 Socks')
- And 12 others . . .
Punchy, entertaining, and full of unexpected insights, the collection is the perfect companion for a short flight (or a long meeting).
Admirable stuff… I have no doubt Tough Calls will follow Leighton's On Leadership onto the bestseller charts. It deserves to … We need leaders of Leighton's simple, direct, analytical and visionary stamp to see our great corporations through. Tough Calls is a topical read indeed
—— Tim Waterstone , Management TodayTough Calls should be compulsory reading for anyone aspiring to the boardroom. But, equally, it is a useful guide for leaders and decision-makers in many walks of life, from voluntary organizations to community councils
—— The HeraldThere are many enjoyable moments in Allan Leighton’s latest book, Tough Calls
—— IndependentAn engaging, very readable collection of business anecdotes from such luminaries as Sir Terry Leahy and Archie Norman
—— Business XLUnlike many other authors in this field, [Allan Leighton] doesn’t try to bamboozle you with jargon or fancy theories; he tells it like it is
—— Asian TraderEasy to read and very useful … Leighton’s literary walkabout generates excellent views, hypotheses and anecdotes, followed by sound conclusions
—— Cambridge BusinessThis breakthrough book, filled with original ideas and engaging stories, will inspire you to rethink what truly matters to your company and career
—— William C. Taylor, founding editor, Fast Company, bestselling author of Practically RadicalJim Stengel shows quite conclusively the power of galvanizing your company around a noble cause. It's a great way to think about your business
—— David C. Novak, Chairman and CEO, Yum! Brands, Inc.In this fascinating book...I personally discovered ideas that are exactly what we need in today's business environment
—— Maurice Levy, chairman and CEO, Publicis GroupJim Stengel is a pioneer. Not only has he cracked the code on growth, unlocking the mysteries of what drives supercharged performance, he gives us something more profound. When you truly and measurably improve other people's lives, your life and the life of your business and brand improves exponentially. Mystery solved. Truth unleashed
—— Roy Spence, chairman and cofounder, GSD&M; CEO and cofounder, The Purpose Institute; and author of It’s Not What You Sell, It’s What You Stand ForReading this book is like putting a few zeros on your income. Tim brings lifestyle to a new level-listen to him!
—— Michael D. Kerlin, McKinsey & Company Consultant to Bush-Clinton Katrina Fund, J. William Fulbright ScholarPart scientist and part adventure hunter, Tim Ferriss has created a road map for an entirely new world. I devoured this book in one sitting-I have seen nothing like it.
—— Charles L. Brock, Chairman and CEO, Brock Capital Group, Former CFO, COO, and General Counsel, Scholastic, Inc., Former President, Harvard Law School Association.Outsourcing is no longer just for Fortune 500 companies. Small and mid-sized firms, as well as busy professionals, can outsource their work to increase their productivity and free time for more important commitments. It's time for the world to take advantage of this revolution.
—— Vivek Kulkarni, CEO Brickwork India and former IT Secretary, Bangalore, Credited as the"techno-bureaucrat" who helped make Bangalore an IT destination in IndiaTim is the master! I should know. I followed his rags to riches path and watched him transform himself from competitive fighter to entrepreneur. He tears apart conventional assumptions until he finds a better way.
—— Dan Partland, Emmy Award-Winning Producer"; American High, Welcome to the DollhouseThe 4-Hour Workweek" is an absolute necessity for those adventurous souls who want to live life to its fullest. Buy it and read it before you sacrifice any more!
—— John Lusk, Group Product Manager, Microsoft World HeadquartersIf you want to live your dreams now, and not in 20 or 30 years, buy this book!
—— Laura Roden, Chairman of the Silicon Valley Association of Start-up Entrepreneurs, Lecturer in Corporate Finance, San Jose State UniversityWith this kind of time management and focus on the important things in life, people should be able to get 15 times as much done in a normal work week.
—— Tim Draper, Founder, Draper Fisher Jurvetson, Financiers to innovators including Hotmail, Skype, and Overture.comTim Ferriss's book is about gaining the courage to streamline your life
... But even more than that, it challenges the reader to seriously consider an essential-yet rarely asked-question: What do you really want from life?
Tim has done what most people only dream of doing. I can't believe he is going to let his secrets out of the bag. This book is a must read!
—— Stephen Key, Top Inventor and Team Designer of Teddy Ruxpin, Lazer Tag, Consultant to "American Inventor"