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The Persuaders
The Persuaders
Oct 3, 2024 7:23 AM

Author:Anand Giridharadas,Anand Giridharadas

The Persuaders

Brought to you by Penguin.

A riveting insider account of how activists, politicians, educators and citizens are working to change minds, bridge divisions and save democracy

The lifeblood of any free society is persuasion: changing other people's minds to enable real change. But America is suffering a crisis of faith in persuasion that is putting its democracy and the planet itself at risk. People increasingly write each other off instead of seeking to win each other over. Debates are framed in moralistic terms, with enemies battling the righteous. Movements for justice build barriers to entry, instead of on-ramps. Political parties focus on mobilizing the faithful rather than wooing the sceptical. And leaders who seek to forge coalition are labelled sell-outs.

In The Persuaders best-selling author Anand Giridharadas takes us inside these movements and battles, seeking out the dissenters who continue to champion persuasion in an age of polarization. We meet a co-founder of Black Lives Matter; a leader of the feminist resistance to Trumpism; white parents at a seminar on raising adopted children of colour; Bernie Sanders and Alexandria Ocasio-Cortez; a team of door knockers with an uncanny formula for changing minds on immigration; and an ex-cult member turned QAnon deprogrammer.

As they grapple with how to "call out" threats and injustices while "calling in" those who don't agree with them but just might one day, they point a way to healing, and changing, a broken society.

© Anand Giridharadas 2022 (P) Penguin Audio 2022

Reviews

Meet 'Lady Camorra', one of the first female mafia bosses, as she sips coffee and drums her black-lacquered fingernails on her kitchen table. The Godmother takes the reader into the little-known role of the women that underpin Italy's most ruthless mob families and are forced to reckon with the social and sexual codes governing the violent reality of mafioso rule

—— Sara Gay Forden, author HOUSE OF GUCCI

An unflinching portrait of one the original divas of organised crime

—— Clare Longrigg, author of Mafia Women

Nuanced and skillfully reported, Barbie Latza Nadeau's work brilliantly reveals the unique prism of gender that both disenfranchises and facilitates women in the mafia

—— Koa Beck, author of White Feminism

A book about ways to find yourself, from someone who knows that she is lost. I'm glad this book exists

—— Neil Gaiman

Nobody can make the serious funny and the funny serious quite like Ruby. It's why she is so important to the mental-health debate

—— Alastair Campbell

One of the most powerful books of the year

—— The Daily Mail

An unflinchingly honest account

—— iNews

An open account of the benefits of therapy, particularly cognitive behavioural therapy, can only benefit readers and the book is a firm reminder that everyone can struggle

—— iNews

Follow Wax on the winding road on which she tries to find herself, where you'll encounter many side-splitting laughs, the odd tear and no doubt fragments of yourself along the way

—— ES Magazine

There is no-one as witty, inspiring and frank as Ruby Wax when it comes to mental health - this book provides a brutally honest and thoughtful insight into Wax's journey, including conversations with therapists and the highs and lows of fame

—— The Herald

A typically sharp read, full of wit and brutally honest observations

—— The Irish News

[Ruby Wax] is a force of nature, but also like so many of us, an incredibly fragile one [...] Her latest book is possibly her most honest yet.

—— BBC Radio 5 Live
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