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The Startup Way
The Startup Way
Oct 7, 2024 6:25 PM

Author:Eric Ries

The Startup Way

Winner of the Business Book Awards 'Thought Leader' category

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With his million-copy bestseller The Lean Startup, Eric Ries launched a global movement.

Concepts like minimal viable product, A/B testing and 'pivoting' changed the language of business. Now he turns his attention to companies of all sizes - and shows how the startup ethos can breathe new life into even the largest and most bureaucratic organisation.

In this groundbreaking new book, he draws on inside stories of transformations at multinationals like General Electric and Toyota, titans like Amazon and Facebook, and tech upstarts like Airbnb and Twilio. He lays out a new framework for entrepreneurial management: a comprehensive approach that kick starts innovation and delivers sustained growth, even in highly uncertain environments.

The Startup Way is an essential read for leaders, managers and entrepreneurs at any level. It's a revolutionary approach to incubating great ideas, turning all teams into startups, and inspiring everyone to think like an entrepreneur.

Reviews

A fascinating, supremely useful read...Eric Ries has built a compelling case for entrepreneurial management to enable continuous transformation at scale

—— General Stanley McChrystal, Former General of the US Army and author of TEAM OF TEAMS

In the pivot-or-perish networked world of 21st century business, this is mission critical reading

—— Reid Hoffman, cofounder of LinkedIn

The Startup Way is an indispensable resource for companies, big and small, looking for faster, more sustainable ways to grow

—— Beth Comstock, Vice Chair, GE

A wonderful decoder ring for those seeking to create, nurture and sustain entrepreneurial thinking in companies at any size and scale. Rich with case studies showcasing real world applications and lessons learned

—— Brad D. Smith, Chairman and CEO, Intuit

Eric Ries just might be the new Peter Drucker. This masterpiece unpacks what it takes to achieve innovation at scale in modern organizations. Ries provides leaders the right mindset and methods for building big organizations where people work much as entrepreneurs do in the best little startups.

—— Robert I. Sutton, Professor of Management Science and Engineering and Professor of Organizational Behavior at Stanford, author of THE ASSHOLE SURVIVAL GUIDE

Applying the principles from Dare to Lead to my work as a principal has transformed the way I show up with parents, students, and colleagues, and how I lead. Brené’s words, stories, and examples connect with our hearts and minds, and her actionable approach gives us the tools to be braver with our lives and our work.

—— Kwabena Mensah, PhD, assistant superintendent, Fort Bend ISD, Principal of the Year, Katy ISD and Texas Alliance of Black School Educators

Brené truly gives it all away in Dare to Lead. Courage is a set of teachable skills, and she teaches us exactly how to build those muscles with research, stories, examples, and new language. The future belongs to brave leaders, and she’s written the ultimate playbook for daring leadership.

—— Scott Harrison, founder and CEO, charity: water

A blazingly original book . . . Destined to become a classic.

—— Mary Karr, author of THE LIARS’ CLUB

Since none of us can see the next business breakthrough, we can only emulate the people who have brought real innovation to market, and challenge the team around us to think counter-intuitively, in hopes of changing habits. I found some real insights along these lines in a new book, Unsafe Thinking, by Jonah Sachs, who is one of the influential social innovators I know. He outlines a set of straightforward practices that both he and I believe we can all use to create counter-intuitive breakthroughs ourselves. We don't need to wait for lightning to strike, if we proactively improve our ability to accept more seemingly outlandish solutions and ideas.

—— Inc.

Written with considerable panache.

—— People Management

Innovative thinking can be tough for those unaccustomed to stepping outside their comfort zones. Jonah Sachs, founder and CEO of Free Range Studios, has assembled an instructive collection of stories about trailblazers who took it to the next level and found success.

—— Knowledge@Wharton – The Journal of Wharton Business School

In Company of One, entrepreneur Paul Jarvis attacks the rapid growth model of Silicon Valley and promotes a different, gentler route to business success, calling for a slow growth movement

—— Tom Hodgkinson , Book of the week, Idler Magazine

This is a revolutionary idea for our times: build your business based on your values. There's nothing small about that. This book is a treasure

—— Mitch Joel , Author of SIX PIXELS OF SEPARATION & CTRL ALT DELETE

Packed full of real-world examples and lessons, this book is a must-read for anyone aspiring to be a better business leader and enhance the impact of technology on their business productivity, performance and culture.

—— Debbie Wosskow OBE, Co-Founder, AllBright

In a rapidly changing world, no one has all the answers, but we all need to be thinking about the workforce of the future. Jason Stockwood’s voice on the topic is important, and I applaud his innovative thinking and creative approach to experimentation.

—— Alan Schnitzer, Chairman and Chief Executive Officer, The Travelers Companies, Inc.

Reboot kickstarts the movement for a positive outlook on change in the practice and meaning of work. Packed full of insight and anecdotes, it’s written in the wonderfully authentic voice of a business leader who clearly also has a life.

—— MT Rainey OBE, Advertising Founder

Jason Stockwood is one of the most people-focused CEOs in the UK

—— HR Magazine

Jason Stockwood was behind the success of several internet firms including Lastminute.com and Match.com

—— City AM

Great thinking … regarding the role of business in society

—— Brendan McCafferty, CEO of AXA Insurance

This survival guide is here to help you from going insane. It's full of science-driven tips and strategies on how to deal with nasty bosses, manipulative colleagues, or other general jerks in your life

—— W Magazine

People are jerks. And there's plenty of evidence to prove it in the very blunt self-help book called "The A-hole Survival Guide," a scholarly source that teaches fed-up readers how to deal with co-workers, strangers and just about anyone who sucks

—— Moneyish
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