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The Trust Manifesto
The Trust Manifesto
Oct 23, 2024 5:24 AM

Author:Damian Bradfield

The Trust Manifesto

If you could reinvent the internet now, what would it look like?

'A superb and timely book showing how we can face up to the tsunami of big data that threatens to engulf us all' Stephen Fry

"Enlightening, provocative, and wonderfully thoughtful, this is an essential book for our times."

Sir Ken Robinson, Educator, New York Times Bestselling Author

From the moment Alexa wakes you up, you glance at your Apple watch, check social media, app-order your daily coffee and navigate your way to work, your data is being collected. In this new digital landscape unfurling around us, data is the new oil and you're the oil well.

We're living in an extraordinary age: the age of trust. We trust the language of algorithms and the intentions of tech giants. The Trust Manifesto is for anyone how has started to question that trust; who worry where it might end, who fear 'The Black Mirror Effect'. It is for those who wonder what an alternative internet would look like, built on trust, that works for all of us.

Reviews

A superb and timely book showing how we can face up to the tsunami of big data that threatens to engulf us all

—— Stephen Fry, actor, comedian and bestselling author of Mythos

It's f***ing brilliant!

—— Gilles Peterson, Broadcaster and DJ

In less than a generation, the Internet has revolutionized how we live, work, think and feel. As the technologies advance and the networks proliferate, it's a sure bet that even more radical disruptions lie ahead. In this powerful and elegant book, Damian Bradfield argues with insight and authority that it's high time to draw breath. What sort of Internet do we really want and is it what we have now? Should we trade our privacy for the benefits of being online? Should companies profit from selling our personal information? What values should guide us from here? No vague hypothesis, The Trust Manifesto is rooted in the wild success of WeTransfer, which proves beyond doubt there is an ethical - and profitable - alternative. Enlightening, provocative, and wonderfully thoughtful, this is an essential book for our times.

—— Sir Ken Robinson, Educator, New York Times Bestselling Author

A powerful and timely call to arms. Damian interrogates our current attitudes to big data and provides compelling evidence to suggest an alternative approach

—— Brent Hoberman , Brent Hoberman, Co-Founder and Chairman at Founders Factory, Founders Forum, firstminute capital, Karakuri

Packed with valuable perspectives for businesses and consumers alike. A convincing argument for web users to demand transparency and respect from the firms that should exist to serve them, not the other way around

—— Director Magazine

Terrifying really, but a gripping read

—— Tom Dixon, OBE, British designer

In less than a generation, the Internet has revolutionized how we live, work, think and feel. As technologies advance and the networks proliferate, it's a sure bet that ever more radical disruptions lie ahead. In this powerful and elegant book, Damian Bradfield argues with insight and authority that it's high time to draw breath. What sort of Internet do we really want and is it what we have now? Should we trade our privacy for the benefits of being online? Should companies profit from selling our personal information? What values should guide us from here? No vague hypothesis, The Trust Manifesto is rooted in the wild success of WeTransfer, which proves beyond doubt there is an ethical - and profitable - alternative. Enlightening, provocative, and wonderfully thoughtful, this is an essential book for our times.

—— Sir Ken Robinson, Educator, New York Times Bestselling Author , Sir Ken Robinson, Educator, New York Times Bestselling Author

A remarkable new book about the modern space race.

—— The Times

Does an admirable job of taking readers behind the scenes at Virgin Galactic . . . We get a sense of the precariousness of Virgin Galactic's spaceflight technology.

—— ArsTechnica

A World Without Email delves into the history of communications and management, arguing that knowledge work processes need a radical rethink, just as production lines transformed manufacturing in the late 19th and early 20th centuries. Practical and fascinating.

—— Tim Harford , Financial Times, Best Books of 2021

A book forthose who feel racked with guilt and anxiety about their overflowing email inboxes, Cal Newport explains why this modern way of working needs a radical rethink. Practical and interesting, Newport examines how we can change this and find focus in 'the age of overload'.

—— The Times, 12 Best Business Books of 2021

Unsentimental, hugely enjoyable [and] full of fascinating details... Stylishly written and deeply researched, Mance...makes a powerful case in this important book, which calls for radical change to the way we eat, farm and manage wildlife in this human age.

—— Gaia Vince

[Mance's] lively first book argues for a profound reassessment of humans' relationships with other species ... He is a skilful writer who never shies away from painful stories, and leavens even the grimmest episodes with humour. He also has a rare ability to couch strenuous ethical arguments in terms that are warmly familiar.

—— Economist

A brilliant book of moral philosophy, environmental insight, and compelling argument... [this] book...deserves the widest possible audience.

—— Edward Davey , Resurgence & Ecologist

Wise, funny, moving and incisive. I loved it.

—— Tim Harford

A whip-smart, thought-provoking and thrilling investigation into one of the most essential moral issues of our time. Eye-opening as well as moving, challenging as well as frequently amusing, How to Love Animals surprised and fascinated me.

—— Lucy Jones

Henry Mance believes that the bad things we do to animals are the result of our failure to think through the consequences of our actions. How to Love Animals will remedy that failure, in a highly readable, informative and entertaining manner.

—— Peter Singer

This clearsighted book offers a clarion call to not only foster greater sensitivity toward the animal world as a whole, but to recognize the Earth as more than just a "human-shaped" space. An urgent, humane, and exceptionally well-documented book.

—— Kirkus Reviews

Entertaining and thought-provoking, even if you loathe vegan sausage rolls.

—— Piers Morgan

A panoramic overview of our current relationship with those with who we share our planet.

—— Lucy Kehoe , Geographical

How to Love Animals is compassionate, funny and utterly readable. What's more, Mance does something of enormous value: he surprises himself and the reader, too... In marrying this openness with his clarity of vision, Mance offers a new window on the climate emergency - one of the most pressing issues of our time.

—— Clea Skopeliti , i

Intensely researched and carefully woven... varied and fascinating, and at times even funny. Mance...has a lively style; if the subject matter is heavy, his prose slips down effortlessly... I was gripped and provoked.

—— Emma Beddington , Spectator

Challenging, but also funny and refreshingly low in sanctimony, this book is no frothing polemic. It will doubtless alter many readers' understanding of the systems we all participate in and lead them to make different choices. For others, it should prompt the difficult moral reasoning that those of us who love animals but also profit from their suffering cravenly manage to avoid... Mance is an amiable guide: curious and open-minded.

—— Melissa Harrison , Financial Times

Mance...is spot on to make us confront the horrible truth... [How to Love Animals] will force its readers to stop and think about the incomprehensible scale of unnecessary suffering we impose on our fellow creatures.

—— Julian Baggini , Literary Review

Midnight in Chernobyl is top-notch historical narrative: a tense, fast-paced, engrossing, and revelatory product of more than a decade of research....a stunningly detailed account....For all its wealth of information, the work never becomes overwhelming or difficult to follow. Higginbotham humanizes the tale, maintaining a focus on the people involved and the choices, both heroic and not, they made in unimaginable circumstances. This is an essential human tale with global consequences.

—— Booklist

The most comprehensive, most thoroughly detailed history yet to appear ... a compelling, panoramic account of the disaster set in its broader context.

—— Christian Science Monitor

Spellbinding ... profound ... an excellent, enthralling account of the disaster and its fallout.

—— Book Page

Gripping... brilliantly dissected in this electrifying account. The power of Higginbotham's book is its layered detail and driving narrative, but also in the context.

—— Irish Independent

The most frightening book you’ll read this year, or next... the story of humanity in both its best and worst iterations. Higginbotham has told it with a calm regard for the balance between history and journalism, momentousness and human simplicity. If it’s the most frightening book you’ll read this year, it is also one of the most uplifting.

—— The Herald

Highly readable . . . Higginbotham [is] a skilled science writer. . . . Mr. Higginbotham’s book reflects extensive on-the-scene research. . . . and vividly describes the futile attempts of engineers to bring a runaway reactor under control.

—— The Washington Times

In fascinating detail, Higginbotham chronicles how the drama played out, showing that Soviet hubris in part led to the accident and Soviet secrecy compounded it.

—— Newsday

The book reads like an adventure novel, but it’s a richly researched non-fiction work by a brilliant storyteller. . . . Get and read this gripping account to understand why people are still so afraid of nuclear power.

—— Skeptic Magazine's Science Salon

Midnight in Chernobyl is a master class in reporting.

—— The National Book Review
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