This is Marketing

Oct 9, 2024 7:32 PM

Author:Seth Godin

This is Marketing

#1 WALL STREET JOURNAL BESTSELLER & INSTANT NEW YORK TIMES BESTSELLER

A game-changing approach to marketing, sales, and advertising.

For the first time Seth Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This is Marketing shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or part of a large corporation.

No matter what your product or service, this book will help you reframe how it's presented to the world, in order to meaningfully connect with people who want it. Seth employs his signature blend of insight, observation, and memorable examples to teach you:

* How to build trust and permission with your target market.

* The art of positioning--deciding not only who it's for, but who it's not for.

* Why the best way to achieve your goals is to help others become who they want to be.

* Why the old approaches to advertising and branding no longer work.

* The surprising role of tension in any decision to buy (or not).

* How marketing is at its core about the stories we tell ourselves about our social status.

You can do work that matters for people who care. This book shows you the way.

'A very accessible way into Godin's thinking . . . Godin writes in pacy, jargon-free prose and this book is interesting and useful for anyone who wants an insight into how, and why, we buy things or change our habits in any way ' The Financial Times

If you enjoyed reading this, check out Seth Godin's Purple Cow, a true business classic.

Reviews

Seth Godin is a superstar in the marketing world. This is Marketing is interesting and useful for anyone who wants an insight into how, and why, we buy things or change our habits in any way

—— The Financial Times Book of the Month , The Financial Times

Words of wisdom from a master practitioner

—— Professor Sandy Pepper, London School of Economics

Jetha’s pointers on dealing with colleagues, workload and managing tasks is as much relevant to a junior doctor as to a banker or teacher

—— Sam Singh, Consultant Surgeon, NHS

A sparkling, immediate and accelerated way to hack work. The Smarty Train in a book

—— Riaz Shah, Partner, Global Talent, EY

Finally, a business book that talks to a new generation

—— James Darley, Director of Strategic Alliance & Founding Ambassador, Teach First

Every page is a scintillating adventure through work. Beautiful

—— Beth Clutterbuck, VP Global Head of People, Deliveroo

The sort of guidance that we all wish we’d had when we started out

—— David Spencer, CEO, Police Now

Bite-sized hacks with a bumper-sized impact

—— Julia Harvie-Liddel, Group Head of Resourcing, BP

A great read to help you keep your ‘work vitals’ in check, and a keen reminder in a world full of life-hacks what can really make the difference to you and others. This book goes beyond the transactional and helps you get in that ‘move forward mindset’ through equipping you with simple, helpful, insightful and very real hints and tips to make your life better.

—— Joe Gordon, Head of First Direct

Fresh, distilled, need-to-know stuff

—— Rustin Richburg, Senior Vice President, Walmart US People

A compendium of illuminating hacks that will change your life forever

—— Alastair Gill, Head of People, GiffGaff

Enlightening - Be More Pirate is a captivating and valuable read for anyone who wants a fresh guide book to navigate uncertain times

—— Rachel Botsman, author of WHO CAN YOU TRUST? and co-author of WHAT'S MINE IS YOURS

Be More Pirate is a brave, original and inspiring concept

—— Syima Aslam , Director and Founder of Bradford Literature Festival

Be More Pirate is a timely kick up the backside for any organisation that hasn't got to grips with the disruption that faces us all. But it's also an optimistic, practical and purposeful rallying cry that a different way of organising ourselves is possible. Who knew the rogues of the 18th Century were going to be the role models we need for the 21st century

—— Stephen Woodford , CEO of the Advertising Agencies Association

Be More Pirate is a call to our better natures, our more inventive, imaginative selves to rouse up and remake the world. It's time for the rebels in us all to re-emerge

—— Antony Mayfield , Founder and CEO of Brilliant Noise

A much needed call for more radical intention at the top. Be More Pirate is more useful, memorable and amusing than most leadership material I've seen, and I've pretty much seen the lot

—— Liam Black , CEO Wavelength

Be More Pirate provides high-octane inspiration in the face of unprecedented disruption. Break open the rum and immerse yourself, because Be More Pirate is a holistic strategy for success in changing times

—— Sherilyn Shackell , Founder & CEO The Marketing Academy

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