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Throwing Rocks at the Google Bus
Throwing Rocks at the Google Bus
Sep 22, 2024 10:23 PM

Author:Douglas Rushkoff

Throwing Rocks at the Google Bus

The promise and perils of the digital economy - and how we can use it to create prosperity for all

The digital economy was supposed to create a new age of prosperity for everyone. But as Facebook resells our data for billions and self-driving cars threaten to put drivers out of work, it has so far only exacerbated the gap between winners and losers. Yet the possibility of an economic Renaissance still lingers - if we seize the opportunity now.

In The Growth Trap, Douglas Rushkoff identifies this crucial economic turning point and calls on everyone to remake the economic operating system from the inside out - to redistribute wealth and prosper along the way. With practical steps matched by incisive analysis, The Growth Trap offers a pragmatic, optimistic, and human-centered model for economic progress in the digital age.

Reviews

Douglas Rushkoff is one of today's most incisive media theorists and a provocative critic of our digital economy. He's also fun to read

—— Walter Isaacson

If you don't know Rushkoff, you're not serious about figuring out what's going to happen next

—— Seth Godin

Engaging, persuasive and extremely practical...Scrum provides a simple framework for solving what seem like intractable and complicated work problems. It’s hard to make forward progress when you can’t see your impediments clearly. Sutherland offers a lens to remedy that. Amazingly, this book will not only make your life at work and home easier, but also, better and happier.

—— Shawn Achor, New York Times bestselling author of Before Happiness and The Happiness Advantage

This book contains immense practical value that could be transformative for your company. If you have a project that requires people to accomplish, your first act should be to read and be guided by Scrum.

—— Stephen Lundin, New York Times bestselling author of Fish: A Remarkable Way to Boost Morale and Improve Performance

Scrum is mandatory reading for any leader, whether they’re leading troops on the battlefield or in the marketplace. The challenges of today’s world don’t permit the luxury of slow, inefficient work. Success requires tremendous speed, enormous productivity, and an unwavering commitment to achieving results. In other words success requires Scrum.

—— General Barry McCaffrey

Jeff Sutherland has written the essence of Scrum for the masses. In this easy-to-read book, which is filled with lively stories, apt metaphors, and illuminating quotes, Jeff has converted all the ‘tacit knowledge’ he has gained -- as a West Point cadet, fighter pilot in Vietnam, Aikido enthusiast, academic, technology expert, and father of Scrum -- into wisdom. This book elevates Scrum from a fix-it tool to a way of life.

—— Hirotaka Takeuchi, Professor of Management Practice, Harvard Business School

Jeff Sutherland's book masterfully speaks truth to the political complexities that easily stand in the way of getting a lot of work done in the least amount of time. He lays out a doctrine of simplicity, showing -- with surprising insight -- how to categorize roadblocks, systematize solutions, choose action over prolonged study, and retain the important emotional aspects of work that ground meaningful interactions. The busy professionals who’ll likely be drawn to this book will find not only an effective manual for getting things done but, also, a how-to guide for living a meaningful life.

—— John Maeda, Design Partner, Kleiner Perkins Caufield & Byers

This extraordinary book shows a new way to simplify your life and work, increase your focus, and get more done in less time than you ever thought possible.

—— Brian Tracy, bestselling author of Eat that Frog and Time Power

Engaging…Sutherland tackles the problem of the perennially late, over-budget project—and actually shows how to solve it. His fascinating examples of rescued projects will change the way you think and act.

—— Dorothy Leonard and Walter Swap, authors of Deep Smarts: How to Cultivate and Transfer Enduring Business Wisdom

Jeff Sutherland is the master of creating high-performing teams. The subtitle of this book understates Scrum’s impact. If you don’t get three times the results in one-third the time, you aren’t doing it right!

—— Scott Maxwell, Founder & Senior Managing Director, OpenView Venture Partners

Jeff Sutherland used the common-sense but seldom-applied principles of the quality movement, user-centered design, and lean development to come up with a process that dramatically increases productivity while reducing employees’ frustrations with the typical corporate nonsense. This book is the best description I’ve seen of how this process can work across many industries. Senior leaders should not just read the book—they should do what Sutherland recommends.

—— Jeffrey Pfeffer, Professor, Stanford Business School and c-author of The Knowing-Doing Gap

Groundbreaking…Will upend people’s assumptions about how productive they can actually be…Here Jeff Sutherland discloses to the non-tech world the elegantly simple process that programmers and Web developers have been using since he invented Scrum, showing how a small, empowered, and dedicated team can deliver significantly higher quality work at a faster pace through introspection, iteration, and adaptation.

—— Michael Mangi, Senior V.P. of Interactive Technology, Social@Ogilvy

This book will change the way you do everything. Even better, it will help you feel good in the process. Just read it, and get more done.

—— Arnold V. Strong, CEO of BrightNeighbor.com, and Colonel, US Army Reserve

This deceptively simple system is the most powerful way I've seen to improve the effectiveness of any team. I started using it with my business and family halfway through reading the book.

—— Leo Babauta, creator of Zen Habits

A rip-roaring read.

—— People Management

Every manager should read it.

—— Scottish Business Insider

Makes you rethink the fundamentals of successful management.

—— Flight Time

Whether you’re building schools in a third world country, teaching a classroom full of elementary students, or building websites, Scrum is highly effective because it matches many of the instincts that drive human nature; as Sutherland put it in his book, “Happiness is not complacent. It is a process, not a result.”

—— Speckyboy

If there was a Nobel Prize for management, and if there was any justice in the world, I believe that the prize would be awarded, among others, to Jeff Sutherland, Ken Schwaber and Mike Cohn for their contributions to the invention of Scrum.

—— Forbes magazine

He seems so perfectly suited to the form… [A] well-observed collection that one wishes was twice as long.

—— Carl Wilkinson , Financial Times

This is a superb analysis of modern pop music.

—— i

Seabrook has written an interesting book, smearing away some of the gloss and glamour from the music industry, to reveal details of its inner workings… An interesting book overall on a global industry that has as many secrets as glitterballs.

—— Paul Cheney , Nudge
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