Author:Gabriel Weinberg,Justin Mares,Gabriel Weinberg
Brought to you by Penguin.
In Traction, serial entrepreneurs Gabriel Weinberg and Justin Mares give startups the tools for generating explosive customer growth
'Anyone trying to break through to new customers can use this smart, ambitious book'
Eric Ries, author of The Lean Startup
Most startups don't fail because they can't build a product. Most startups fail because they can't get traction.
Building a successful company is hard. Smart entrepreneurs know that the key to success isn't the originality of your offering, the brilliance of your team, or how much money you raise. It's how consistently you can grow and acquire new customers.
Traction will teach you the nineteen channels you can use to build a customer base, and offers a three-step framework to figure out which ones will work best for your business. No matter how you apply them, the lessons and examples in Traction will help you create and sustain the growth your business desperately needs.
'Here is the inside scoop, the latest, most specific tactics from the red-hot centre of the Internet marketing universe. From someone who has done it. Twice'
Seth Godin, author of Linchpin
© Gabriel Weinberg 2015 (P) Penguin Audio 2022
Anyone-founders, managers, and executives-trying to break through to new customers can use this smart, ambitious book
—— Eric Ries, author of The Lean StartupThe question every founder asks after shipping is always: how do I get traction? This book actually answers it
—— Alexis Ohanian, cofounder of redditThe entrepreneurs who walk out of our offices with term sheets walk into them with Traction. It's a pragmatic guide to solving the entrepreneur's number one challenge
—— Fred Wilson, partner at USVTraction is a critical guide for entrepreneurs looking to grow and scale their businesses
—— Patrick Vlaskovits, bestselling author of The Lean EntrepreneurThis is a must-have, essential book if you want to be good at growth
—— Aaron Ginn, Growth at StumbleUponTraction is an absolute must. The Bullseye Framework Gabe and Justin layout is probably the greatest tool in my catalog over the past year. Whether you are a seasoned entrepreneur or just getting started, Traction offers a framework that creates efficiency, clarity, and focus. Traction is equal to and should be read alongside The Lean Startup
Traction belongs on every startup founder's bookshelf. I'm buying copies for the CEOs of my current angel investments
—— Kevin Dewalt, Angel InvestorA common question I get is: 'How do I know if my business is getting traction, or how do I get traction for my business, or how do I get users?' Traction answers all of these questions and more
—— James Altucher, author of Choose Yourself.Eric Collins set himself on a unique career path to become one of the most influential figures in Britain's Black and minority community. We Don't Need Permission turns Collins' wonderful story, and a good bit of hard-nosed realism, into a programme for collective empowerment and racial change.
—— Professor Kenneth Mack, Lawrence D. Biele Professor of Law, Harvard[An] exciting account... provides finely observed portraits of the figures behind the aerospace companies...offers a fresh look at the new space race, and Vance's feels-like-you're-there storytelling captures the "spectacular madness" of the moonshots. It's The Right Stuff for the silicon age
—— Publishers Weekly (starred review)[An] energetic account...[Vance] ably captures 'the spectacular madness of it all.' With enthusiasm and solid research, this book is an entertaining, informative look at cutting-edge technology
—— KirkusAshlee Vance writes about a new kind of space race marked by private companies launching rockets and putting a massive number of satellites into orbit. The characters behind this new fight to dominate the skies are just as interesting as the ones [Tom] Wolfe wrote about decades ago . . . Vance's behind-the-scenes access to the companies helps explain the challenges the private space industry faces and propels the book along as he describes failed rocket launches and globe-trotting investors
—— Associated PressOne of the best books ever written about NewSpace . . . An incredibly entertaining account of today's space industry . . . Well-written and thrilling . . . When the Heavens Went on Sale is a timely read that introduces readers to the exciting business of launching small satellites. The space-based economy is just getting started
—— National Space SocietyWell-researched and insightful . . . An excellent addition to science or biography collections
—— Library JournalA fascinating read about an emerging, rapidly changing industry . . . If, for any reason, you thought the people in the space industry were boring, When the Heavens Went on Sale will make it clear they far from it
—— The Space ReviewThe book chronicles an enthralling Wild West of ego, idealism, and regulation-skirting greed, where soaring dreams are weighed down by economics and physics. CEOs, investors, engineers, and welders alike are smitten, but their efforts yield mostly pedestrian tools that track cargo ships, measure crop growth, or make phone calls. Still, the projects keep multiplying. "Something about space," Vance writes, "allows humans to perceive themselves as being part of a timeless story and casting their lot in with the infinite
—— Harvard Business ReviewFull of colorful people, risky investments, and teachable explosions, Vance's book is fascinating
—— Philadelphia InquirerIn a work both magisterial and elliptical, Odell takes on the concept of 'time' from every conceivable angle ... This is both an irresistible big-idea book an a guide to rethinking a burning world
—— LA TimesA penetrating, provocative investigation into the subject of time - how to understand and live with it - on both an individual and societal level ... impressive
—— Shelf AwarenessTemporal structure has its comforts, particularly following a tumultuous three years ... That yo-you effect [of the last few years] drew me to Saving Time, Jenny Odell's sharp book tracing the cultural forces that shape our conception of time
—— Laura Regensdorf, Vanity FairOdell fights to provide us with an alternative way to experience the time we have
—— i PaperAmbitious ... a pleasure to read ... thought-provoking
—— New ScientistA sweeping yet personal challenge to assumptions Western society makes about the relationships between individuals and the finite hours in a given day
—— Time MagazineOdell argues convincingly that our daily experience is dominated by the corporate clock that so many of us contort ourselves to fit inside
—— Irish IndependentThe best beach read of the year ... Read it, and then think deeply about how you are reading your own time
—— The Media LeaderOdell's latest book, Saving Time, is great at analysing where a lot of our notions about how to use our time came from (hint: capitalism).
—— RTE IrelandOne of President Barack Obama's 'Favourite books of 2019'
—— President Barack Obama on How To Do Nothing