Price knew all the right buttons to press to excite a young reader - exotic locations, nasty villains, wild animals and lashings of peril

Willard Price makes the pulse-rate soar

The incantatory text of Rudyard Kipling's The Jungle Books still rewards reading aloud

Around a century ago, Rudyard Kipling laid the foundations of modern children's literature with works such as The Jungle Book, Just So Stories and Puck of Pook's Hill. Far from the fusty Victorian conventions of the time, they were wild, magnificent stories that felt as though they'd always existed, stories people might have told each other in the caves

So what makes these different to any other set of classics? In a moment of inspiration Random House had the bright idea of actually asking Key stage 2 children what extra ingredients they could add to make children want to read. And does it work? Well, put it this way...my 13-year-old daughter announced that she had to read a book over the summer holiday and, without any prompting, spotted The Boy in the Striped Pyjamas...and proceeded to read it! Now, if you knew my 13-year-old daughter, you would realise that this is quite remarkable. She reads texts, blogs and tags by the thousand - but this is the first book she has read since going to high school, so all hail Vintage Classics!