Author:Magnus Walker
**THE INTERNATIONAL BESTSELLER**
Magnus Walker is one of life’s originals. Serial entrepreneur, fashion designer, TV presenter, motivational speaker and one of the world’s most prolific Porsche collectors, the dreadlocked, tattooed hoarder of individual creativity is a very modern incarnation of success.
Raised in the urban decay of Thatcher’s Britain, Sheffield-born Magnus Walker left school with just two O levels and drifted for several years before buying a one-way ticket to America. Now, 30 years and three successful businesses later, by following his instincts, rejecting convention and pursuing his passions Magnus has succeeded against all the odds.
Here, for the first time, is the full story of his journey from a Northern steel town to the bright lights of Hollywood, from a boy with little hope to an anti-establishment hero. Along the way we’ll witness his potent combination of inspiration and graft, discover his motivations and his ambitions, and come to understand his philosophy and the keys to his success.
Inspiring and exhilarating, URBAN OUTLAW is a compelling tale of succeeding through pure instinct and determination by a man who was brave enough to follow his own path.
An underground hero
—— Top GearMagnus Walker has rewritten the American dream for a whole new generation... a tale of grit, talent, good timing and a little bit of luck.
—— Chris Knapman , Daily TelegraphMagnus is a fascinating guy... a modern renaissance man.
—— Jay LenoMagnus has captured the imagination of hundreds of thousands of motoring enthusiasts with his unrelenting passion
—— Total 911One of the most recognisable characters in the automotive world
—— Need For SpeedIf Walker's personalised Porsches are prized for their individuality, so too is their creator.
—— The IndependentThere’s plenty about Porsche’s but it’s the hard work, the brave business decisions and the lucky breaks that make the tale. Surprisingly compelling.
—— OctaneWhether you like Porsches or not, it’s an inspirational story that deserves to be read without ever once having to skip ahead.
—— On MagazineBeth Comstock has a track record of innovating, leading, and being an agent of change. In Imagine It Forward, she proposes thought provoking ways to envision your future and build strategy around it
—— Sophia Amoruso, founder and New York Times bestselling author of #GIRLBOSSImagine It Forward offers good examples of teaching bravery not perfection -- in education and work. Beth offers valuable lessons that should help readers challenge themselves to risk more in pursuit of a better future for themselves and their organizations
—— Reshma Saujani, Founder & CEO, Girls Who CodeUltra-timely...perfect for our fake news era
—— Inc.With the phrase ‘fake news' dominating the conversation in 2017, Hector Macdonald's Truth feels like timely reading. Drawing from examples including the infamous Brexit bus and the way the Texas Department of State Health Services spread misinformation to pregnant women, the author asks whether it is ever morally acceptable for marketers to lie? It also looks at how consumers can protect themselves from misleading truths.
Illuminating, judicious and lucid ... It will surely change the way you read the news and see the world.
—— Patrick West , Catholic HeraldAn essential read... incisive drilling into the culture of an ambitious, successful but also flawed company.
—— Car MagazineBe More Pirate is a call to our better natures, our more inventive, imaginative selves to rouse up and remake the world. It's time for the rebels in us all to re-emerge
—— Antony Mayfield , Founder and CEO of Brilliant NoiseA much needed call for more radical intention at the top. Be More Pirate is more useful, memorable and amusing than most leadership material I've seen, and I've pretty much seen the lot
—— Liam Black , CEO WavelengthBe More Pirate provides high-octane inspiration in the face of unprecedented disruption. Break open the rum and immerse yourself, because Be More Pirate is a holistic strategy for success in changing times
—— Sherilyn Shackell , Founder & CEO The Marketing Academy
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