Author:Seth Godin
We Are All Weirdis Seth Godin's cult classic on celebrating (and marketing to) the individual, now repackaged and relaunched
World of Warcrafters, LARPers, Settlers of Catan? Weird.
Beliebers, Swifties, Directioners? Weirder.
Paleos, vegans, carb loaders, ovolactovegetarians? Definitely weird.
Face it. We're all weird.
So why are companies still trying to build products for the masses?
Why are we still acting like the masses even exist?
Weird is the new normal. And only companies that figure that out have any chance of survival.
In this book, Seth Godin shows you how.
'Read this book slowly and read it again, for the lessons are rich and wise'
Jacqueline Novogratz, founder, Acumen
Estani is an amazing teacher when it comes to the mind and how to master it.
—— Heather Watson, leading British tennis playerAn idiosyncratic guide for budding entrepreneurs
—— Financial TimesAn anarchic but indispensable guide to business and an invaluable lesson on how to thrive on your own terms
—— Scunthorpe TelegraphA manual for entrepreneurs
—— Marketing Magazine[Watt] explains how a company that started in a shed in Scotland became an operation with an annual turnover of £50 million and sales in 55 countries ... useful tips for a fledgeling entrepreneur with a bright idea
—— The Times 'book of the week'BrewDog represent the future ... They've crafted their own success. And if a couple of Scottish guys with a faithful dog can, you can too.
—— Will King, founder of King of ShavesThe punk rock approach to doing business
—— British Airways' Business LifeTackles every issue aspiring entrepreneurs will face ... lays out the foundations for success on one's own terms
—— Hospitality and Catering News
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