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We Don't Need Permission
We Don't Need Permission
Oct 3, 2024 9:30 AM

Author:Eric Collins

We Don't Need Permission

Highly Commended for the Diversity, Inclusion and Equality Award at the Business Book Awards

A powerful 10 step guide to transformative entrepreneurship for under-represented people from Eric Collins, host of the award-winning Channel 4 reality business show The Money Maker.

'Eric Collins is one of the most powerful business people in Britain.' The Times

__________

Step 1: Embrace the unexpected

Step 2: Engage in consistent and continuous acts of disruption

Step 3: Let go of small - think bigger, think global and prepare for pitfalls

Step 4: Take risks using data to mitigate the downside

Step 5: Put your money where your mouth is, make your resources matter

Step 6: Leverage what you know

Step 7: Become a convener by making your mission bigger than yourself

Step 8: Invest in women to create Alpha

Step 9: Sell your vision, make time-appropriate asks and don't forget to recruit allies

Step 10: Always bet on Black

________________________

At a time when half of Black households in the UK live in persistent poverty - over twice as many as their white counterparts - We Don't Need Permission argues that investing in Black and under-represented entrepreneurs in order to create successful businesses is the surest, fastest socio-economic game-changer there is.

Long-lasting economic empowerment - from education to health outcomes - is key to solving the multiple problems that result from systemic racism and sexism. And it is the best way to close the inequality gaps that have hampered and continue to hinder Black people and all women too. To address this problem head on, Eric Collins co-founded venture capital firm Impact X Capital to invest in under-represented entrepreneurs in the UK and Europe.

In We Don't Need Permission, Collins identifies ten key principles of successful entrepreneurship, and reveals how it's possible to change a system that has helped some, while holding others back. The book not only aims to inspire and motivate under-represented people to take their future and economic destiny into their own hands, but will demand of current business leaders and organizations that they do business better.

It's time to stop waiting for someone else to give permission and start boldly making the world we want to see.

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Reviews

Eric's advice will help change all our futures for good.

—— Sir Lenny Henry

Do business better. It is incumbent on business leaders to use our advantage and our power for positive impact and Eric explains brilliantly the difference that we can make. It turns out it is easy to do - so the choice of whether to make that difference is ours.

—— Alex Mahon, Chief Executive, Channel 4

Whether you're already working in the world of business or a beginner starting out with a good idea, We Don't Need Permission is invaluable. It's a disruptive, solution-driven path toward a level playing field and Black empowerment. The book removes the first obstacle with its title. An important read.

—— Adrian Lester

With one in two Black British families living below the poverty line today, Eric's book is the generational game-changer we need.

—— David Harewood, author of Maybe I Don’t Belong Here

This book is a manifesto for much needed radical and overdue change. It provides timely and necessary perspectives from one of today's most important voices in the ongoing fight for social justice. Collins's book is a must-read for all those inside and outside our community wishing to understand a Black British perspective as well as the imperative for change.

—— Ric Lewis, founder and Chairman of Tristan Capital Partners

Diverse entrepreneurs worldwide have the great privilege of tapping into Eric Collins' VC, tech, business, and media prowess with We Don't Need Permission. As someone who has faced the very system that Collins breaks down in the book, I can say with confidence that his razor-sharp lessons for under-represented entrepreneurs paired with his burning passion for advancing communities of colour, manifest in a recipe for unapologetic success.

—— Kathryn Finney, author of Build the Damn Thing

Eric expands our vision to see how Black innovators, entrepreneurs, and business owners have changed the world, and gives us a powerful plan to realize a better future for everyone.

—— Greg Hoffman, author of Emotion by Design and former Nike CMO

Finally, there is an author who is emphatically saying that we don't need permission to succeed. This book demonstrates that there are no limits. Collins' writing concisely breaks down what are often regarded as insurmountable barriers to contributing to, and positively impacting, our world. Collins convincingly argues that we possess all the aptitude, experience and resources needed to leverage business tools to achieve equality. The book's lessons are applicable to everyone in a big rush to change the world or themselves. Having worked with Eric on Channel 4's The Money Maker, I know he is the right person at the right time to write this book.

—— Rob Pierre, CEO and founder of Jellyfish

Eric Collins set himself on a unique career path to become one of the most influential figures in Britain's Black and minority community. We Don't Need Permission turns Collins' wonderful story, and a good bit of hard-nosed realism, into a programme for collective empowerment and racial change.

—— Professor Kenneth Mack, Lawrence D. Biele Professor of Law, Harvard

Saving Time is about what it means to be on the clock, personally, politically and existentially. The book's writing glows. Reading this book is like being in the company of a particularly thoughtful friend: Odell shows you the truths of the structures you inhabit and then, warmly, attempts to protect you from your own nihilism

—— Alissa Quart, author of Bootstrapped

From the vast sweep of geological time to incremental seasonal changes observed on a single branch in a local park, this potently mysterious book explores the ways in which we might begin to challenge the cramped temporal confines of our modern lives

—— Helen Gordon, author of Landfall

By now a legend thanks to the simple but impactful wisdom of her first book, How to Do Nothing, Jenny Odell furthers her argument for escaping the so-called attention economy. ... This follow-up promises to be as satisfying, optimistic, and enrapturing as Odell's original bestseller

—— Elle

An intriguing look into our attitudes to time ... striking

—— Guardian

A scintillating and important meditation on the notion of time

—— Times Literary Supplement

A powerful critique of the way we conceive of time in the modern, industrial world ... striking ... Odell calls for a way of living that is less extractive, less dependent on domination, and less about the human self

—— Guardian

The bestselling author of How to Do Nothing ... returns with another urgent examination of modern life

—— i-D

A moving and provocative game changer

—— Publishers Weekly

In a work both magisterial and elliptical, Odell takes on the concept of 'time' from every conceivable angle ... This is both an irresistible big-idea book an a guide to rethinking a burning world

—— LA Times

A penetrating, provocative investigation into the subject of time - how to understand and live with it - on both an individual and societal level ... impressive

—— Shelf Awareness

Temporal structure has its comforts, particularly following a tumultuous three years ... That yo-you effect [of the last few years] drew me to Saving Time, Jenny Odell's sharp book tracing the cultural forces that shape our conception of time

—— Laura Regensdorf, Vanity Fair

Odell fights to provide us with an alternative way to experience the time we have

—— i Paper

Ambitious ... a pleasure to read ... thought-provoking

—— New Scientist

A sweeping yet personal challenge to assumptions Western society makes about the relationships between individuals and the finite hours in a given day

—— Time Magazine

Odell argues convincingly that our daily experience is dominated by the corporate clock that so many of us contort ourselves to fit inside

—— Irish Independent

The best beach read of the year ... Read it, and then think deeply about how you are reading your own time

—— The Media Leader

Odell's latest book, Saving Time, is great at analysing where a lot of our notions about how to use our time came from (hint: capitalism).

—— RTE Ireland

One of President Barack Obama's 'Favourite books of 2019'

—— President Barack Obama on How To Do Nothing
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