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We Might As Well Win
We Might As Well Win
Sep 20, 2024 7:34 AM

Author:Johan Bruyneel,Bill Strickland

We Might As Well Win

Johan Bruyneel knows what it takes to win. In 1998, this astute former pro cyclist looked a struggling rider and cancer survivor in the eye and said, 'If we're going to ride the Tour, we might as well win.' What followed was extraordinary. With Bruyneel as his team director, Lance Armstrong seized a record seven straight Tour de France victories. Meanwhile, Bruyneel brought innovation to the sport of cycling, and in 2007 he took the Tour de France title with a new, young team, securing his place in sporting history.

This is the first time the man closest to Armstrong has unveiled his secrets of motivation, planning and execution. Whether mounting a difficult climb, managing a team of 30 riders and 40 support staff from a car hurtling along narrow roads or looking a future legend in the eye and willing him to believe, Bruyneel is, and always has been, the consummate winner. This is his story.

Reviews

Takes readers behind the scenes, into the follow car, on the bike, up the mountains and against the clock. You have to lack a pulse not to be inspired

—— Robin Williams, actor

Bruyneel has carved out a remarkable record of victory as a team director and his honest, behind-the-scenes stories show the way to success in cycling and in life itself

—— Eddy Merckx, five-times Tour de France winner

The British squad were out of their depth but Connor's documentary does not poke fun or seek to humiliate. Instead, it makes you feel like you're there with them, suffering and biting your lip

—— Cycle Sport

A fabulously observed diary of July 1987, when the dream of British cycling joining the European mainstream crashed catastrophically . . . side-splittingly funny

—— Cycling Books.com

An intoxicating, captivating tale of great boxers in a fatally flawed environment

—— The Herald

A flawless and singular account of fights that remain potent and important decades after the final bell . . . Four Kings will, unquestionably, be ranked as a classic boxing book that will take future generations back to those smoky, raucous ringside nights in Vegas

—— Irish Times

Fight fans wanting a good read on their summer holidays should grab a copy

—— Colin Hart , The Sun

Certainly the best value of any book out there at the minute as well as being comfortably among the best . . . probably the best boxing book since Kevin Mitchell's War, Baby

—— Sunday Tribune

A born storyteller, [Kimball] throws in enough yarns and anecdotes to fill three or four books

—— Sunday Business Post
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