Author:Ram Charan
According to business guru Ram Charan, the process of selling is broken. Demand for competitive pricing is ever on the increase, and customers want more than great products at great prices; they want you to know how their business works, so that you can make it work better. It is time for companies to re-think their selling processes, and that's where Charan's concept of Value Creation Selling fits in. It is a new approach that while radical is nonetheless practical and produces stronger customer relationships and long term rewards. VCS will enable you to:Gain a deeper knowledge of your customer's businessUse this knowledge to improve your customer's marginsShow how your product and expertise is a winning combination
Someday, every company will listen more closely to the customer. . .
his no nonsense approach to advice is a refreshing, genuine addition to the self-help game...his advice is down to earth and tangible
—— Brand New You magazine...this book will allow you to draw up your own game plan and maximise your potential
—— Sir Clive WoodwardWe were 3-1 down with five minutes to go in the cup final and ended up winning 4-3. I've never seen anything like it in football. You would have expected the lads to lose control and belief, but thanks to Yehuda's training they didn't panic.
—— Tony Faulkner, Blackburn Rovers academy physiotherapist