Author:Sarah Hyndman
Discover the incredible power of fonts - how they influence your decisions, alter your perceptions, stir your emotions and change how you understand the world. Graphic designer Sarah Hyndman shares her infectious enthusiasm for fonts in this visually inspiring, beautifully designed, immersive and interactive study, including quizzes, tests and case-studies.
'A fascinating insight into how type can influence our feelings, our senses, and even our taste' -- Professor Charles Spence, University of Oxford
'Most books about fonts are written for designers - Sarah brings the power of fonts to everyone' -- Patrick Burgoyne, Editor of Creative Review
'This book is an inspiration' -- ***** Reader review
'Ground-breaking' -- ***** Reader review
'Beautiful and fun! A fantastic read' -- ***** Reader review
'Love this book! Couldn't put it down and read it from cover to cover' -- ***** Reader review
'A really interesting and insightful book' -- ***** Reader review
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We all constantly interact with type in almost every aspect of our lives. But how do fonts affect what we read and influence the choices we make?
This book opens up the science and the art behind how fonts influence you. It explains why certain fonts or styles evoke particular experiences and associations. Fonts have different personalities that can create trust, mistrust, give you confidence, make things seem easier to do or make a product taste better. They're hidden in plain sight, they trigger memories, associations and multisensory experiences in your imagination.
* Fonts can alter the meanings of words right before your very eyes.
* See what personalities fonts have, and what they reveal about YOUR personality.
* Explore how you respond to fonts emotionally and can make fonts work for your message.
* Be amazed that a font has the power to alter the taste of your food.
This book is a must-read for anyone interested in typography and graphic design professionally but also a fascinating insight for anyone interested in giving words impact or anyone wanting to know more about how type can be used to influence us.
a fascinating insight into how type can influence our feelings, our senses, and even our taste
—— Professor Charles Spence, University of Oxfordmost books about fonts are written for designers – Sarah brings the power of fonts to everyone
—— Patrick Burgoyne, Editor of Creative ReviewSarah Hyndman brings a frisky mix of art and science to her multisensory analysis of typography and communication
—— Ellen Lupton, curator of contemporary design at Cooper-Hewitt National Design MuseumYou cannot read Alastair Campbell’s Winners and How They Succeed without being impressed by how many high achievers he knows. This is a handbook for anyone who would like to be like them
—— Andy McSmith , Independent, Books of the YearOne of the most interesting people in Britain and this book is one of the most interesting about winners.
—— Gavin EslerIf there is one book to read on strategy, leadership and how to win it is this one.
—— René CarayolFilled with useful tips . . . [Highlights] tangible lessons from a diverse range of interesting people, and I like to read a chapter every now and then to get inspired.
—— Richard BransonThis extraordinary book shows a new way to simplify your life and work, increase your focus, and get more done in less time than you ever thought possible.
—— Brian Tracy, bestselling author of Eat that Frog and Time PowerEngaging…Sutherland tackles the problem of the perennially late, over-budget project—and actually shows how to solve it. His fascinating examples of rescued projects will change the way you think and act.
—— Dorothy Leonard and Walter Swap, authors of Deep Smarts: How to Cultivate and Transfer Enduring Business WisdomJeff Sutherland is the master of creating high-performing teams. The subtitle of this book understates Scrum’s impact. If you don’t get three times the results in one-third the time, you aren’t doing it right!
—— Scott Maxwell, Founder & Senior Managing Director, OpenView Venture PartnersJeff Sutherland used the common-sense but seldom-applied principles of the quality movement, user-centered design, and lean development to come up with a process that dramatically increases productivity while reducing employees’ frustrations with the typical corporate nonsense. This book is the best description I’ve seen of how this process can work across many industries. Senior leaders should not just read the book—they should do what Sutherland recommends.
—— Jeffrey Pfeffer, Professor, Stanford Business School and c-author of The Knowing-Doing GapGroundbreaking…Will upend people’s assumptions about how productive they can actually be…Here Jeff Sutherland discloses to the non-tech world the elegantly simple process that programmers and Web developers have been using since he invented Scrum, showing how a small, empowered, and dedicated team can deliver significantly higher quality work at a faster pace through introspection, iteration, and adaptation.
—— Michael Mangi, Senior V.P. of Interactive Technology, Social@OgilvyThis book will change the way you do everything. Even better, it will help you feel good in the process. Just read it, and get more done.
—— Arnold V. Strong, CEO of BrightNeighbor.com, and Colonel, US Army ReserveThis deceptively simple system is the most powerful way I've seen to improve the effectiveness of any team. I started using it with my business and family halfway through reading the book.
—— Leo Babauta, creator of Zen HabitsA rip-roaring read.
—— People ManagementEvery manager should read it.
—— Scottish Business InsiderMakes you rethink the fundamentals of successful management.
—— Flight TimeWhether you’re building schools in a third world country, teaching a classroom full of elementary students, or building websites, Scrum is highly effective because it matches many of the instincts that drive human nature; as Sutherland put it in his book, “Happiness is not complacent. It is a process, not a result.”
—— SpeckyboyIf there was a Nobel Prize for management, and if there was any justice in the world, I believe that the prize would be awarded, among others, to Jeff Sutherland, Ken Schwaber and Mike Cohn for their contributions to the invention of Scrum.
—— Forbes magazineHe seems so perfectly suited to the form… [A] well-observed collection that one wishes was twice as long.
—— Carl Wilkinson , Financial TimesThis is a superb analysis of modern pop music.
—— iSeabrook has written an interesting book, smearing away some of the gloss and glamour from the music industry, to reveal details of its inner workings… An interesting book overall on a global industry that has as many secrets as glitterballs.
—— Paul Cheney , Nudge