Author:Alastair Campbell
How people succeed – and how you can, too.
***Sunday Times no. 1 bestseller***
Alastair Campbell knows all about winning. As Tony Blair’s chief spokesman and strategist he helped guide the Labour Party to victory in three successive general elections, and he’s fascinated by what it takes to win.
How do sports stars excel, entrepreneurs thrive, or individuals achieve their ambition? Is their ability to win innate? Or is the winning mindset something we can all develop? Drawing on the wisdom of an astonishing array of talented people – from elite athletes to top managers, from rulers of countries to rulers of global business empires – Alastair Campbell uses his forensic skills, as well as his own experience of politics and sport, to get to the heart of success. He examines how winners tick. He considers how they build great teams. He analyses how they deal with unexpected setbacks and new challenges. He judges what the very different worlds of politics, business and sport can learn from one another. And he sets out a blueprint for winning that we can all follow.
This book is a winning project in its own right… I was captivated with the simplicity of the messages and the rich illustrations learned from many lives . . . Alastair Campbell deserves congratulations on an engaging text that can help other talented and committed people with potential for success to become winners themselves.
—— Aldwyn Cooper , Huffington PostLaw firm leaders preparing for 2016 should read Winners by Alastair Campbell…Campbell tells a fine political anecdote and reports perceptively on interviews with captains of industry, but is most inspiring on sport... Books on strategy and team-working can be heavy-going but he maintains a light touch; and in Adam Smith’s words, gives us some of that “vicarious pleasure” derived from closely observing the “rich and great”.
—— Richard Sussking , The TimesCompelling
—— GuardianYou cannot read Alastair Campbell’s Winners and How They Succeed without being impressed by how many high achievers he knows. This is a handbook for anyone who would like to be like them
—— Andy McSmith , Independent, Books of the YearOne of the most interesting people in Britain and this book is one of the most interesting about winners.
—— Gavin EslerIf there is one book to read on strategy, leadership and how to win it is this one.
—— René CarayolFilled with useful tips . . . [Highlights] tangible lessons from a diverse range of interesting people, and I like to read a chapter every now and then to get inspired.
—— Richard BransonThis extraordinary book shows a new way to simplify your life and work, increase your focus, and get more done in less time than you ever thought possible.
—— Brian Tracy, bestselling author of Eat that Frog and Time PowerEngaging…Sutherland tackles the problem of the perennially late, over-budget project—and actually shows how to solve it. His fascinating examples of rescued projects will change the way you think and act.
—— Dorothy Leonard and Walter Swap, authors of Deep Smarts: How to Cultivate and Transfer Enduring Business WisdomJeff Sutherland is the master of creating high-performing teams. The subtitle of this book understates Scrum’s impact. If you don’t get three times the results in one-third the time, you aren’t doing it right!
—— Scott Maxwell, Founder & Senior Managing Director, OpenView Venture PartnersJeff Sutherland used the common-sense but seldom-applied principles of the quality movement, user-centered design, and lean development to come up with a process that dramatically increases productivity while reducing employees’ frustrations with the typical corporate nonsense. This book is the best description I’ve seen of how this process can work across many industries. Senior leaders should not just read the book—they should do what Sutherland recommends.
—— Jeffrey Pfeffer, Professor, Stanford Business School and c-author of The Knowing-Doing GapGroundbreaking…Will upend people’s assumptions about how productive they can actually be…Here Jeff Sutherland discloses to the non-tech world the elegantly simple process that programmers and Web developers have been using since he invented Scrum, showing how a small, empowered, and dedicated team can deliver significantly higher quality work at a faster pace through introspection, iteration, and adaptation.
—— Michael Mangi, Senior V.P. of Interactive Technology, Social@OgilvyThis book will change the way you do everything. Even better, it will help you feel good in the process. Just read it, and get more done.
—— Arnold V. Strong, CEO of BrightNeighbor.com, and Colonel, US Army ReserveThis deceptively simple system is the most powerful way I've seen to improve the effectiveness of any team. I started using it with my business and family halfway through reading the book.
—— Leo Babauta, creator of Zen HabitsA rip-roaring read.
—— People ManagementEvery manager should read it.
—— Scottish Business InsiderMakes you rethink the fundamentals of successful management.
—— Flight TimeWhether you’re building schools in a third world country, teaching a classroom full of elementary students, or building websites, Scrum is highly effective because it matches many of the instincts that drive human nature; as Sutherland put it in his book, “Happiness is not complacent. It is a process, not a result.”
—— SpeckyboyIf there was a Nobel Prize for management, and if there was any justice in the world, I believe that the prize would be awarded, among others, to Jeff Sutherland, Ken Schwaber and Mike Cohn for their contributions to the invention of Scrum.
—— Forbes magazineHe seems so perfectly suited to the form… [A] well-observed collection that one wishes was twice as long.
—— Carl Wilkinson , Financial TimesThis is a superb analysis of modern pop music.
—— iSeabrook has written an interesting book, smearing away some of the gloss and glamour from the music industry, to reveal details of its inner workings… An interesting book overall on a global industry that has as many secrets as glitterballs.
—— Paul Cheney , Nudge