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You Only Have To Be Right Once
You Only Have To Be Right Once
Sep 23, 2024 6:27 AM

Author:Randall Lane,Forbes

You Only Have To Be Right Once

THE ULTIMATE INSIDER LOOK AT THE NEWEST TITANS OF TECH - AND WHAT YOU CAN LEARN FROM THEIR SUCCESS

Silicon Valley's newest billionaires are a unique and unconventional breed of entrepreneur: young, bold and taking the world by storm with their extreme speed, insatiable hunger and progressive leadership. They turn just one brilliant insight into money at a rate never before seen - creating companies that, even with no revenue, garner insane valuations.

You Only Have to Be Right Once is the first comprehensive look at the people behind the biggest companies in tech. It behind-the-scenes examinations of billionaire tech titans including Tesla's Elon Musk, Instagram's Kevin Systrom, Airbnb's Brian Chesky and Snapchat co-founder Evan Spiegel - and reveals what these super-entrepreneurs say about their own success.

Introduced, edited and updated by Forbes editor Randall Lane, this is the definitive collection of everything we can learn from these incredible game changers, and what their next moves spell for the future of business.

Reviews

An essential read for anyone in retail or anyone who wants to understand retail better

—— Mike Sharp, CEO of Debenhams

So simple (...) you'll wish you had thought of it yourself

—— Christophe Roussel, Former head of Tesco International sourcing

Anyone who reads this book will have a major advantage over their rivals in the race to the boardroom. It should be a mandatory set text on every business and retail marketing course.

—— Nicholas Coleridge CBE, President of Condé Nast International

I thoroughly recommend this book... tough love, not feel-good theory, you will have learnt a lot and be better for having read this book

—— Jason Tarry, Commerical Director of Tesco UK and International

John provides a wealth of knowledge of the industry...[that] might just help you along the journey towards becoming a sales guru.

—— Talk Business

[How Music Got Free] has the clear writing and brisk reportorial acumen of a Michael Lewis book

—— Dwight Garner , New York Times

Reads like an underworld crime story… Engaging even on the tech side of the story… Witt is concise and very funny

—— Bob Stanley , New Statesman

Closely reported and brilliantly written … highly entertainingExemplary in its clarity… this story is full of surprises as well

—— Steven Poole , Guardian

This is the definitive history of a media revolution… I was hooked late into the night… There are lots of big lessons here… it is the story of all creative industries, and in the end, the internet itself

—— Hugo Rifkind , The Times

You need to get hold of Stephen Witt's jaundiced, whip-smart, superbly reported and indispensable How Music Got Free

—— Washington Post

Fascinating… An engrossing story… surely the year's most important music book

—— Independent

Astonishing

—— Guardian

Enthralling

—— Sunday Times

An accomplished first book… So compelling

—— Economist

Lucid, page-turning, engaging… A cross between a nail-biting true-crime story and the type of blow-by-blow books penned by Bob Woodward… Deeply sourced and dramatic

—— Scott Timberg , Literary Review

Witt's first book has great strengths — primarily that he is a natural storyteller, with an eye for character and the ability to digest large amounts of technical detail, and turn it into a colourful tale

—— Financial Times

Scorching investigative history of how the music industry found itself staring catastrophe in the face... Full of colourful characters... Essential reading for anyone who cares about the future of our creative industries

—— The Bookseller

This is a riveting account of greed, huge characters and the collapse of a kind of empire, and will be the benchmark by which future books are judged

—— Jamie Atkins, 4 stars , Record Collector

The richest explanation to date about how the arrival of the MP3 upended almost everything about how music is distributed, consumed and stored

—— Dwight Garner , New York Times

A rare thing… Compulsively readable

—— Andrew Orlowski , Register

Definitive exploration of the turmoil the music industry has experiences in the last 20 years

—— Daily Mail

A surprisingly engaging guide

—— Rachel Farrow , UK Press Syndication

Remarkable

—— Ed Power , Irish Independent

Hats off to Witt…because the book he’s delivered is sensational: lucid, informative, breathlessly exciting, with the pounding narrative tempo of a first-class thriller

—— Allan Jones , Uncut

Witt brings the many-layered tale to vibrant life

—— Andrew Hill , Financial Times

Witt’s sharp prose and pace grips... His narrative hurtles like a thriller toward the “sin cleansing” development of iTunes and the profit shift from recorded to live music. It is – in both senses – a ripping yarn

—— Helen Brown , Telegraph

One of the most gripping investigative books of the year - my mind reels at who will play Glover in the inevitable movie adaptation

—— Zach Sokol , Vice UK

An exhaustive and entertaining account of how digital music piracy started, what effect it had on the industry and who was involved

—— Andrew Williams , Metro

Jaundiced, whip-smart, superbly reported and indispensable

—— Louis Bayard , Guardian Weekly

Brilliant… Witt's account is every bit as riveting as a thriller… Required reading for anybody interested in how we came to consume music today

—— John Meagher , Irish Independent

It’s a truly terrific read. Thoughtful, compelling, action-packed (surprisingly), utterly robust and guaranteed to be one of those nonfictions you rip through as if it was a novel by your favourite author

—— Bookmunch

Excellent

—— Sonny Bunch , Miami Herald

A terrific tale of music piracy at the dawn of the digital era

—— Helen Brown , Daily Telegraph

The collapse of the music industry, thanks to the emergence of the internet and illegal downloading, is told here with all the urgency and colour of a thriller

—— Louis Wise , Sunday Times

Witt tells the captivating and tense story of how the digital music revolution transformed the music industry, and made criminals out of many of us. Read it to learn all about a landmark moment in music and technology that still affects us today.

—— Isaac Fitzgerald , Buzzfeed

His book is a tour de force, delving into the criminal underworld of hackers and pilferers as well as the complacent corporate boardroom

—— Lionel Barber , Financial Times

A must-read. It flows like a captivating novel.

—— Mohamed El Erian , The National

A terrific book… Rich and fascinating.

—— Waitrose Weekend

Page-­turner about how piracy nearly destroyed the established music industry.

—— Andrew Hill , Financial Times

A great read.

—— Disrupts

Brilliant.

—— Hugo Rifkind , The Times

Witt skillfully and thoroughly documents this “warez” scene of file sharers… Absolutely enthralling, and occasionally cinematic.

—— Jon Fine , Strategy + Business

Beautifully told.

—— William Leith , Evening Standard
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